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Rakyat Post
08-05-2025
- Business
- Rakyat Post
[Watch] Running Into History: How A Malaysian Digital Maven Sprinted From TikTok To Tokyo
Subscribe to our FREE When Allison Yee crossed the finish line in Tokyo last Sunday (4 May), clocking 20:09 in the 5km category, it wasn't just another race stat – it was the latest chapter in a story that reads like a modern fairy tale of reinvention. The same hands that once crafted viral TikTok content for outdoor gear were now gripping a bronze medal at one of running's most prestigious events. Yee, ASICS Malaysia's freshly minted ambassador for 2025, proved that the path from social media to sports excellence isn't as unlikely as it might seem. She is active on social media, maintaining Yee somehow squeezes between managing her digital strategy firm, zeal_kl, and hosting livestreams for camping store It would seem that the Influencer, Entrepreneur, Athlete: The Triple Threat of Modern Sports The Kuantan native's third-place finish at the The event itself was a record-breaker, with three area records and 10 national records falling. Among the elite athletes who laced up their We're seeing a new breed of athlete: people who understand the physical and digital aspects of sports culture. Yee embodies this perfectly – she's as comfortable in front of a camera as she is on a running track. Running Between Worlds But it's Yee's story – from national triathlete to digital entrepreneur to podium finisher – that captures the imagination of a generation juggling multiple passions. Every sales target hit, every successful campaign launched – they're all part of the same mindset that pushes you through that final kilometre. As Malaysia's running scene continues to evolve, Yee's success offers a blueprint for aspiring athletes: excellence isn't about choosing between passions but making them work together. Next time you're scrolling through TikTok and spot a livestream about outdoor gear, remember that the host might just be training for their next podium finish. In Yee's world, anything is possible with the right pair of running shoes and an internet connection. READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
The Star
06-05-2025
- Sport
- The Star
Allison defies illness to grab podium spot in Tokyo
Against the odds: Allison Yee crossing the line to set a new personal best time at the Asics Tokyo Speed Race. — Bukan Run Club
