Latest news with #AloMoves
Miami Herald
2 days ago
- Business
- Miami Herald
Lululemon rival facing $150 million lawsuit (blame influencers)
After months of seeing the same brand pop up again and again on Instagram, I finally caved. Everyone from fitness influencers to lifestyle creators seemed to be wearing the same sleek sweatpants and cropped sweatshirt set. I wanted in. I didn't just stumble upon it - I made a special trip to the store just to try it on. The influencers had done their job: I already felt like I needed it. At first, it lived up to the hype. The fabric was buttery soft, and I found myself reaching for it constantly. Related: Lululemon's latest viral product reveals something much bigger But after one wash, the magic faded. The softness disappeared, replaced by an average feel that left me a little disappointed. I still wear the set because it's cute (and let's be honest, I paid a premium for it), but it no longer feels like heaven against my skin. Now? It's just... meh. Experiences like mine aren't uncommon in the influencer era. But now, one popular yoga brand is facing more than just a few dissatisfied customers. A newly filed $150 million class action lawsuit accuses the company (and more than a dozen influencers) of misleading consumers through undisclosed paid endorsements. The message? Trust is expensive. And this brand may soon learn that the hard way. Image source: Koerner/Getty Images Turns out, I'm not the only one rethinking that hype-driven purchase. The lawsuit, filed last week, targets none other than Alo Yoga. Plaintiffs argue Alo's rise was fueled by influencers blurring the line between paid promo and personal praise. Personally, I call it sexy deception. The 38-page complaint alleges Alo has built its brand and customer base primarily through social media marketing, according to Lexology, Roughly 90% of the company's revenue is attributed to online sales and its Alo Moves platform-and much of that success, plaintiffs claim, comes from influencer promotions that misrepresent paid endorsements as authentic, unpaid opinions. Related: Nike's house is not in order, and customers may pay the price Plaintiffs say they purchased Alo products after seeing Instagram posts from influencers they trusted. The posts included glowing endorsements and tagged Alo products-but allegedly lacked the legally required material connection disclosures. The plaintiffs argue that they paid a premium based on the perceived impartiality of these influencers, only to later feel misled about the true value of the products. In short: this isn't some slap-on-the-wrist lawsuit. If the plaintiffs succeed, Alo and its influencers could be on the hook for more than $150 million-and a big chunk of their brand equity. This lawsuit is more than a legal headache - it's a gut punch to Alo's brand image. It's also a huge flashing red warning sign for every influencer-heavy brand out there. Transparency in influencer marketing isn't just an ethical best practice, it's a legal requirement. The Federal Trade Commission (FTC) mandates clear, conspicuous disclosures of material connections between brands and influencers. Anything less can open the door to lawsuits, regulatory fines, and loss of consumer trust. And let's be real: too many brands (and influencers) still play fast and loose with those pesky disclosure rules. In the relentless pursuit of growth, the temptation to make paid content feel "organic" is strong. But as this case shows, the legal and reputational costs of cutting corners can be enormous. This case isn't an outlier. It's a preview. Brands should take note: clear disclosures don't have to ruin the authenticity of influencer content. In fact, they can enhance it-building credibility with increasingly savvy audiences. Failing to do so, however, risks turning a viral marketing win into a $150 million cautionary tale. As class actions targeting influencer marketing continue to rise, the message to brands is simple: get your house in order, or brace for the kind of backlash money can't fix. Related: Steve Madden files wild lawsuit against Adidas The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Tatler Asia
6 days ago
- Health
- Tatler Asia
Midlife, meet muscle: 9 best exercises to start at 40
2. Pilates Above (Photo: Lê Đức / Pexels) Experiencing a resurgence of late, Pilates targets deep core muscles, improves flexibility and stabilises joints, all while making you feel like a ballerina with abs. Why are people loving it? This workout strengthens without strain, improves mobility and posture and tones and tightens safely. Reformer sessions at a studio can train you on the proper techniques, but if you are not keen on taking a class, try Mat Pilates at home. Studio Lagree and Alo Moves offer celeb-loved digital options. See more: 5 Reasons why more women over 40 are choosing Pilates over any other workout 3. Swimming Above (Photo: Pixabay / Pexels) Swimming is one of the best exercises to start at 40, but it's really an overall good skill to have. It's lifesaving, after all. Swimming offers resistance and cardio in one no-impact package. It's fantastic for joint health, flexibility and cardiovascular fitness, especially if you've had previous injuries or mobility concerns. Plus, it improves lung capacity and strengthens your core and back muscles. Swimming is low-impact, boosts heart health and supports mental clarity—no wonder it's a go-to for stars like Nicole Kidman, Adam Peaty and Natalie Coughlin. Take lessons to learn proper techniques, and then commit to 30-minute laps twice or thrice a week. 4. Yoga and mobility Above (Photo: Marcus Aurelius / Pexels) Yoga isn't just about touch-your-toes flexibility or headstands on Instagram. For the 40-plus body, it enhances mobility, reduces inflammation and supports better sleep and mood regulation. Poses that lengthen the spine and open the hips are key for counteracting years of sedentary habits. Plus, the mind-body connection helps manage the stress that tends to pile up with age. Gwyneth Paltrow integrates yoga into her wellness empire, while Keanu Reeves uses it for mobility and injury prevention. 5. Walking and hiking Above (Photo: İrem Çilingir / Pexels) Not sold on walking? Michelle Obama's a fan of daily strolls, and she's onto something. Walking is a low-impact cardiovascular gem, and when done with intention, it reshapes not just your glutes but your entire energy profile. At 40 and beyond, when joint longevity starts to matter more than gym ego, walking becomes the unsung hero. It improves circulation, supports heart health, reduces stress hormones and even sharpens cognition. Aim for 30 to 45 minutes at a brisk pace (you should be slightly out of breath but still able to talk). Jennifer Aniston enjoys steep inclined treadmill strolls while Chris Hemsworth incorporates weighted treks into his recovery days. 6. Dance fitness Above (Photo: Andrea Piacquadi / Pexels) There's something profoundly liberating about a sweat session that feels more like a Beyoncé concert than a boot camp. Dance fitness—whether it's Zumba, barre or a YouTube hip-hop class in your kitchen—is the workout of choice for many over-40s who'd rather move to music than get shouted at in spin class. Dance raises your heart rate, improves coordination, torches calories and triggers the release of feel-good endorphins. And because it doesn't feel like traditional 'work', you're more likely to stick with it. For midlife bodies, which may be more prone to joint stiffness or muscle imbalances, dance improves mobility, posture and that elusive thing called rhythm. Bonus: it can even keep your memory sharp, remembering all those steps. Celebrities like Jennifer Lopez and Madonna have turned to dance-based cardio to stay lean and limber. 7. Martial arts and boxing Above (Photo: Gleb Krasnoborov / Pexels) Turning 40 doesn't mean you start pulling punches. In fact, this is the perfect age to start throwing them. Boxing and martial arts aren't just for bruisers and action stars; they're mind-body bootstraps that sculpt the arms, fire up the core and obliterate stress with every jab. Many over-40s start with boxing-inspired fitness classes or martial arts disciplines like Brazilian Jiu-Jitsu, Muay Thai or Taekwondo. You can even just shadowbox at home. What you get: better reflexes, improved balance (which naturally declines with age) and a surprise uptick in mental sharpness. It's cardio, coordination and confidence in one sweat-drenched session. 8. Functional fitness Above (Photo: Karl Solano / Pexels) In your 40s, you're likely over the aesthetic benefits of exercise. Functional fitness is one of the best exercises to start at 40 because it's about training for everyday tasks. Think squats that mimic picking up groceries, lunges that prep you for climbing stairs without wincing or resistance work that makes hauling luggage effortless. Functional fitness enhances mobility, builds core stability and corrects posture, all crucial as your joints begin to creak and muscle mass naturally declines. It's also incredibly versatile: no need for intimidating gym equipment. A mat and a good trainer (or YouTube playlist) will do. Start with basic movements, such as squats, push-ups and planks, and gradually level up with light weights or resistance tools. 9. Cycling Above (Photo: Pixabay / Pexels) Cycling is one of the best exercises to start at 40, partly because you can afford a decent bike now. The low-impact and high-reward exercise gets the heart pumping without pounding your joints. Great for building leg strength and endurance, cycling, whether indoor or outdoor, also improves coordination and balance, which is key as you age. Whether it's a spin class or a Sunday ride, this is cardio with flair. Fans of cycling include David Beckham, who hits the bike for active recovery, and Shakira, who is often spotted doing spin intervals for endurance.
Yahoo
05-05-2025
- Health
- Yahoo
Alo Yoga Targets Gut-Brain Connection With an Expert-led Series for Mental Health Month
In honor of Mental Health Awareness Month, Alo Moves, Alo Yoga's holistic wellness platform, has announced the launch of a new series designed to support the gut-brain connection aiming to help users reset for better digestion, energy and mood. The 7 Days to Gut Health series joins Alo Moves' library of over 3,000 expert-led classes and fitness, yoga, Pilates and nutrition programs. While the program is the first-of-its-kind for Alo Moves, Natasha Trindall, general manager of Alo Moves, said that the 7 Days to Gut Health series is a natural extension of Alo's mission and commitment to 'providing wellness experiences that evolve with the needs of our community — spanning movement, mindfulness and deeper practices that nurture long-term well-being. 7 Days to Gut Health [is launching] during Mental Health Awareness Month to help our members feel more supported, more connected and more balanced — both physically and mentally.' More from WWD Equinox Unveils 'Tomb Raider'-inspired Vest to Maximize Walking Workouts Supply Chain Leaders Embrace AI, but Struggle to Bridge Technology Implementation Gap StoreForce and MMP Forge Partnership to Give Retailers Added Value Led by Dr. Amy Shah, double board-certified physician and expert in gut and hormonal health, and Bianca Melas, licensed naturopath and Pilates instructor, 7 Days to Gut Health consists of a curated blend of mindful movement exercises and expert education with sustainable wellness routines that underscore Alo's mission to foster intentional wellness. The program dives into how gut health impacts mood, stress and mental clarity with an approachable guide for resetting your microbiome in just one week. Shah told WWD that she has seen that 'so many people are struggling with stress, anxiety and low energy without realizing their gut could be the missing link.' 'This program was created to be both accessible and effective, combining simple, science-backed nutrition tips with movement and mindset practices that support the gut-brain connection,' said Shah. 'During Mental Health Awareness Month, it's a reminder that when you care for your gut, you're also caring for your mind. And the results can be felt in just a few days.' In the series users are taken through a results-driven approach to gut health, understanding the powerful connection between digestion and emotional well-being. The daily practices include expert-led gut health education, daily movement, functional nutrition insights and science-backed lifestyle tools in under 45 minutes per session. Shah stressed the importance of gut health and its connection to 'nearly every system in the body — from immune response and hormonal balance to cognitive clarity.' She added that when people begin to support their guts they often notice improvements in digestion, energy and mental clarity within just a few days. 'But the real transformation comes from sustaining these habits over time — that's when you start to feel a profound shift in your overall well-being.' Importantly, each day of 7 Days to Gut Health focuses on a specific theme including nourishing the microbiome, reducing bloat naturally, regulating the nervous system through morning and evening rituals and debunking common gut health myths. The movement routines then take users through detoxifying flows, core activation exercises, calming breathwork and abdominal massage. Gut-friendly grocery lists and mindset prompts are included to further encourage lifestyle shifts. Known for her transformative teaching style and thoughtfully sequenced classes, Wise told WWD that she has seen how powerful intentional movement can be, especially when it comes to gut health and stress, as a naturopath and Pilates Instructor. In designing the program, Wise said that 'each class includes specific movement patterns like gentle rotation to stimulate digestion, flow to support your lymphatic system, and even a guided abdominal massage to aid digestive function. It's a holistic reset to help you feel lighter, more connected and in tune with your body, one day at a time.' The 7 Days to Gut Health series is available to all Alo Moves members with memberships starting at $12.99 per month. Best of WWD The Definitive Timeline for Sean 'Diddy' Combs' Sean John Fashion Brand: Lawsuits, Runway Shows and Who Owns It Now What the Highest-paid CEOs at U.S. Fashion and Retail Companies Make Confidence Holds Up, But How Much Can Consumers Take?
