4 days ago
Alvaro Valeriani has been appointed Chief Commercial Officer (CMO) at Awasi Group
he Awasi Group, known for creating singular experiences in South America, is thrilled to announce the appointment of Alvaro Valeriani as its new Chief Commercial Officer (CCO). In his new role, he will lead the marketing and sales departments, focusing on strengthening the brand and supporting the careful and organic expansion of its properties, always in alignment with Awasi's core pillars: quality time, attention to detail, and truly personalized experiences.
With an international career marked by aesthetic sensitivity and the ability to authentically connect brands with local cultures, Valeriani has held strategic positions at companies such as Aman Resorts, Explora Hotels, Hyatt, and Hilton. Throughout his journey, he has navigated diverse continents and contexts — from Latin America to Asia and Europe — carrying with him the belief that the true essence of hospitality lies in attentive listening, the silence of contemplation, and the creation of spaces that invite presence.
Born in Uruguay, Alvaro began his professional journey in his home country and pursued academic training in both Montevideo and the United States. He graduated from Miami Dade College and holds specializations in Hospitality Marketing from Cornell University and Design Thinking from Stanford University — areas that reflect his analytical, empathetic, and innovative approach.
More than leading branding and expansion projects — as he did at Explora Hotels with the brand's entry into the European market and the development of destinations like Rapa Nui — Valeriani acts as a narrative architect, always balancing performance with purpose. At Aman Resorts, he was responsible for global communications strategies, and at Hilton, he led the commercial performance of over 60 hotels in Latin America and the Caribbean.
Valeriani's arrival marks a new chapter for Awasi's commercial team, which also welcomes Luiza Mattos as Marketing Director; Paula as Sales Director for Brazil; and Consuelo Serrano as Sales Director for Latin America.
Awasi Lodges is a collection of properties located in landscapes of rare beauty across Argentina, Brazil and Chile. With a private and personalized hospitality concept, the lodges are designed to offer unique experiences that respect the rhythms of nature and prioritize the guest's own pace. The brand is a member of Relais & Châteaux and runs environmental conservation initiatives through the Awasi Foundation.
View Alvaro Valeriani's LinkedIn Profile
Alvaro Valeriani is a graduate of Cornell Execed in Ithaca, New York - United States
