11-03-2025
Erewhon's viral $19 strawberry has the internet talking: Is the berry worth the price tag?
Erewhon's viral $19 strawberry has the internet talking: Is the berry worth the price tag? Reviews of the famous fruit product are mixed, with some saying it's the best strawberry they've ever tasted and others calling its mere existence dystopian
Show Caption
Hide Caption
Erewhon's pricey strawberry goes viral
Los Angeles grocery store Erewhon added a pricey single piece of fruit to their shelves, a $19 strawberry from the brand Elly Amai.
One organic strawberry's unique packaging and price tag have piqued the internet's interest.
It all started when Alyssa Antoci, whose family owns Erewhon, did a taste test of the $19 Elly Amai organic strawberry on TikTok in late February.
"This is a $19 strawberry from Erewhon so we're gonna eat it," Antoci says in the video. "It's from Kyoto in Japan and apparently, it's like, the best-tasting strawberry in the entire world."
The 17-year-old then removes the strawberry from its packaging and takes a big bite, telling viewers she could get behind the hype.
"That's the best strawberry. That's crazy. That is the best strawberry I have ever had − in my life," Antoci says. "It's actually the best strawberry I've ever had and it's from Japan, I need to eat every last bit of it."
Antoci's video has garnered over 17 million views and thousands of comments since it was first posted, even migrating off TikTok to other social media platforms, where users and A-listers alike are sharing their own reviews and thoughts on the $19 Erewhon strawberry. Even "Confident' singer Demi Lovato has tried the viral red berry.
In a follow-up video, Antoci said the $19 Erewhon strawberry tastes like a strawberry "but times a thousand," like candy.
Here's how the Internet feels about the $19 Erewhon strawberry.
Why is the Erewhon strawberry $19?
The famed red berry is grown in Tochigi Prefecture, nicknamed the Strawberry Kingdom, from December to June, Japanese supplier Elly Amai and Erewhon told Today.
The strawberries, like Elly Amai's melons, are considered luxurious because they are sourced from "Japan's most celebrated farms, ensuring each piece embodies the meticulous care and craftsmanship of generations of Japanese farmers."
Erewhon told Today that the viral strawberry was made available for purchase at an Erewhon store in Beverly Hills in early February and will be available at Erewhon's other Southern California locations in Santa Monica and Pasadena.
"These strawberries have been flying off the shelves as soon as they arrive," Erewhon said in a Monday statement. "The response has been incredible, and we're struggling to keep them in stock!"
The fruit's price is equivalent or less than what you would pay for the strawberry in Japan, Erewhon said.
'If you think logistics-wise, getting it here and being able to try it fresh from Japan, it's very understandable why the price is what it is,' an Elly Amai representative shared with TODAY. 'Don't hate on it until you try it.'
Elly Ami immediately responded to USA TODAY's request for comment on Monday afternoon.
Internet mocks, calls $19 Erewhon strawberry 'dystopian'
No one's ecstatic about the price of the strawberry, but some have been tempted to try the fruit since it went viral.
Others think Antoci's review and the virality of the strawberry is a little ridiculous and "dystopian," with some going as far as comparing it to "The Hunger Games" book and movie.
"Watching from District 12," one user wrote.
Another wrote: "If I dropped $20 on a strawberry, I'd probably convince myself it was the best one I've ever tasted too."
Here's a few reactions, from TikTok to X, about the $19 Erewhon strawberry.
