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JLR takes next steps in electrification by strengthening supply chain
Tata Motors-owned JLR (Jaguar Land Rover) is moving forward with its electrification strategy for 2030, but to ensure its operations remain ethical and reliable, it has hired 50 supply chain specialists.
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Automaker Jaguar Land Rover (JLR) has announced that it will be bolstering its transition to electric mobility by hiring 50 new specialists dedicated to strengthening the resilience and ethical standards of its global supply chains. This move comes as the British carmaker forges forward to deliver fully electric models across all its brands by 2030, amid an era of heightened geopolitical tension and complex material sourcing challenges.
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The newly appointed team has been tasked with building deep visibility into JLR's parts and materials pipeline. This will include ethical sourcing of raw minerals such as lithium, cobalt, nickel, manganese, and graphite, which are crucial for EV battery production. Their role is to identify potential threats before they disrupt production and ensure ethical, uninterrupted sourcing of critical components.
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A very frequent criticism of battery-operated vehicles is their environmentally damaging impact and unethical labour standards. Therefore, JLR states that this recruitment push complements its existing work with third-party partners that conduct physical audits on supply sources, including mine sites, to uphold traceability and ethical standards. The automaker is also investing in advanced digital tools like AI, machine learning, and real-time analytics to gain clearer insight into its increasingly complex global logistics network. JLR adds that long and tangled supply chains have proven fragile in recent years, fractured by the pandemic, shipping delays, and international conflicts.
Ama Agyewaa Sappor, another new addition to the team, brings 15 years of supply chain experience and a strong belief in responsible sourcing. 'I chose to commit my skills to JLR because of its commitment to people and planet; not just profits,' she said. 'Having grown up in Africa, I am passionate about our upstream impact, including ethical sourcing and sustainable end-to-end supply chain operations.'
Forming part of a bold rebranding strategy, uptake for the new Type 00 from Jaguar has been controversial to say the least, and time will tell if the conglomerate will proceed exactly according to its roadmap. However, behind the scenes, JLR has confirmed that it has trained over 20 000 employees in specialist supply chain disciplines, including modern slavery prevention and export control for this electrified future.
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The post JLR Takes Next Steps in Electrification by Strengthening Supply Chain With Ethical Specialists appeared first on CAR Magazine.
