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CEO of Aman Essentials on creating a brand that instills stillness and movement
CEO of Aman Essentials on creating a brand that instills stillness and movement

Emirates Woman

time15 hours ago

  • Business
  • Emirates Woman

CEO of Aman Essentials on creating a brand that instills stillness and movement

CEO of Aman Essentials, Kristina Romanova, on creating a line of wellness essentials that instills stillness and the inspiration behind Aman Tennis Club – a new, refined leisurewear line of on- and off-court staples. What do the first 30 minutes of your day look like, your morning routine? I start my mornings quietly and without a rush. I wake up early, take a few moments to breathe deeply, and ease into the day with warm water and a short walk or stretch – ideally outdoors. It's a way to check in with myself before the world starts asking things of me. That sense of calm is essential – it sets the tone for everything that follows. What are the values that define Aman Essentials as a brand, and how do you ensure that it meets these expectations in every product? Aman Essentials is rooted in simplicity, integrity, and sensory depth. Every product we create must feel purposeful – never excessive, never trend-led. From formulation to design, it's about delivering quiet luxury that genuinely supports wellbeing. I'm involved in the details, always asking: does this feel aligned with how we want our customers to feel – held, restored, and at peace? The products are designed to bring the Aman experience into daily life. How do you envision Aman Essentials enhancing one's personal rituals? We all yearn for grounding moments in our day, especially in a world that moves so quickly. Aman Essentials harnesses the healing powers of the earth to create these moments. A body oil that turns your morning into a ritual, a fragrance that signals transition from work to rest, or a T-shirt from The Aman Tennis Club that fuses function and style. These are tools that elevate the everyday into something more intentional. Aman is synonymous with serenity and intentionality. How do you personally define self-care, and how does that philosophy shape the products you develop? For me, self-care means creating space to pause and reconnect – whether that's through skincare, a walk in nature, or simply turning off notifications. It's about tuning in rather than tuning out. Our products are designed to support that mindset. They're not about masking or fixing; they're about caring deeply and consistently. We believe that self-care is not just at the surface level but comes from within. The Aman lifestyle emphasises minimalism and mindfulness. How do you balance the demands of entrepreneurship and lead with intention while maintaining a centered mindset? It's an ongoing practice. I've learned to prioritise clarity over control, choosing what truly needs my attention. That's where stillness comes in. Whether it's taking 10 minutes to reset between meetings or walking instead of emailing, I lead best when I'm grounded. Intention is a muscle – it gets stronger with use. Aman Essentials offers a range of skincare collections – Grounding, Purifying, Nourishing, and Essential Skin. How do these lines reflect different facets of well-being? Each line supports a different emotional and physical state. Grounding helps anchor you when life feels hectic. Purifying is about releasing and restoring clarity. Nourishing offers comfort and replenishment, while Essential Skin is a minimalist, everyday foundation. They're designed to meet you where you are and support what you need most in the moment. Aman Essentials has expanded into ready-to-wear and accessories. How do these offerings complement the brand's wellness-focused origins? Our expansion into ready-to-wear and accessories has been a natural extension of our philosophy – thoughtful, timeless, and deeply attuned to how something makes you feel. These pieces are not just about form, but about function, grounded in comfort and confidence. Whether it's the softness of hand-combed cashmere, the fluid elegance of silk, or the refined tailoring of a versatile silhouette, each item is crafted to support ease and presence in motion. The Aman Tennis Club collection is a beautiful example – athletic yet elevated, it reflects the harmony between movement and mindfulness. Designed for both performance and leisure, it carries the spirit of Aman into moments of play, discipline, and self-discovery. Together, these offerings extend our vision of wellness into every layer of daily life – from rituals of rest to rituals of activity. The recently launched Aman Tennis Club spans on- and off-court essentials. What inspired this? The Aman Tennis Club was born from a desire to explore movement as a mindful ritual, where precision, rhythm, and breath come together in quiet focus. Tennis, in particular, embodies that duality: it's both powerful and poised, competitive yet deeply meditative. We envisioned a collection that could support this experience holistically – on the court with refined, technical performance pieces, and off the court with elevated layers designed for recovery, travel, and everyday elegance. Rooted in Aman's philosophy of intentional living, the Aman Tennis Club reflects the beauty of presence in motion. To you, what are the brand's hero products? It's hard to say, as I love them all. However, several pieces have become essential to me, each for different reasons. The Nourishing Sacred Heart Balm is something I reach for daily – it's deeply comforting, both physically and emotionally. The Purifying Palo Santo Salve is incredibly grounding, especially during travel or transitional moments. Our Essential Skin collection, developed and made in Japan, is the quiet hero of my skincare ritual – elegant in formulation, intuitive in use, and incredibly effective. And of course, the Grounding Smoked Body Butter continues to be a personal favourite – its scent alone is transformative. These products each reflect a different dimension of well-being, and together they form a powerful foundation for ritual and renewal. As a mother and CEO, how do you instill the values of balance and intentional living in both your family and your company culture? It starts with presence. I try to be fully wherever I am – whether that's at home, at work, or with myself. At Aman, we talk a lot about quality over quantity – creating space to think, create, and care well. At home, I model that by protecting quiet moments with my family and encouraging my children to slow down and notice how they feel. This is The Self-Care Issue – what are your non-negotiable self-care rituals? Breathwork is at the heart of my self-care. Just a few conscious minutes of deep, intentional breathing can shift everything – energy, focus, emotion. I try to begin and end my day that way. Whenever possible, I take my yoga practice outdoors. Moving through breath and posture in nature – under open sky, with the sounds of the earth around me – is both humbling and restorative. It's a ritual that recenters me, no matter where I am in the world. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied

June's - The Self-Care Issue with Zieda's Aesthetic Clinic
June's - The Self-Care Issue with Zieda's Aesthetic Clinic

Emirates Woman

time4 days ago

  • Entertainment
  • Emirates Woman

June's - The Self-Care Issue with Zieda's Aesthetic Clinic

Life by Sarah Joseph 19 mins ago Welcome to The Self-Care Issue. For our cover we have Zieda Sharipova, Founder of Zieda's Aesthetic Clinic on the business of beauty and delivering best-in-class skin innovation as a form of self-care in Beyond Skin Deep. This month focuses on self-care, and this is something that will look different for everyone. For some, self-care is working overtime to ensure you build your dreams, for others it's dialing things down a notch and reassessing what it means to have peace in your life. We speak to CEO of Aman Essentials, Kristina Romanova, on creating a line of wellness essentials that instills stillness and the inspiration behind Aman Tennis Club in Pause and Play; Natalie Holloway, founder of Bala, discusses changing the game in the fitness industry in The Game Changer; and we discover the latest spaces in the region that cultivate self-care in Power Up, Power Down. If taking time to read is a form of self-care for you, both Annalie Howling and Mimi Bouchard speak on their latest book launches in Unapologetically Yourself on and Your Future Self. Which ever end of the spectrum you're sitting at in terms of what self-care means for you, we invite you to listen to your intuition and do more of what serves you. Shop from this month's hero buys – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied

Novak Djokovic on Sleep, Wellness, and Living Longer
Novak Djokovic on Sleep, Wellness, and Living Longer

Yahoo

time23-05-2025

  • Entertainment
  • Yahoo

Novak Djokovic on Sleep, Wellness, and Living Longer

At Amanruya, Novak Djokovic doesn't so much arrive as he appears. Sun-kissed, sinewy, and swathed in serene energy, he moves through the property not like a man checking into a wellness retreat, but like someone who's just emerged from one: spiritually exfoliated, energetically alkaline, and positively glowing. And he has every right to be. The 24-time Grand Slam champion, spiritual seeker, father, and Aman global wellness ambassador is now playing his most elegant long game yet: redefining what high-performance living actually looks like. (Spoiler alert: it involves frankincense, tree hugging, and a sea-facing massage.) 'There's something about Aman,' Djokovic tells me, his voice low and even, a kind of vocal yoga. 'You arrive and your nervous system just…lets go. I've been to so many places, but there's an energy to this one that feels sacred.' We're huddled under a pergola in his suite sitting across from one another as the Aegean Sea shimmers in the distance and cedar trees sway in the breeze. It's a scene so idyllic, so tonally Aman, that if he offered me a pressed juice and asked me to recite my intentions, I might just do it. When I ask how clothing plays into his rhythm—on and off the court—Djokovic leans in, half amused, half philosophical. 'I do think about it,' he says. 'When you're in the public eye—in front of cameras, representing your sponsors, your team, your country—there's an unspoken language in how you show up. I feel most myself in sporting gear or smart casual. Clean. Comfortable. No distractions.' And scent? If his tennis game were a perfume, I ask, what would it smell like? He smiles. 'Frankincense on a good day. Cinnamon bark if it's aggressive.' Sometimes citrus. Sometimes lavender. The man is a walking apothecary of intention. 'It depends on how I want to feel,' he adds. 'The oils help me shift energy.' A bespoke Djokovic essential oil blend is, let it be said—a billion-dollar idea waiting to happen. Novak's commitment to wellness goes far beyond the spa. It's in his breathwork, his books (he recently reread Letting Go and dipped into his wife Jelena's soon-to-be-released memoir), and his cheeky confession that yes—he hugs trees. 'My family thinks I'm crazy,' he laughs. 'But there's real science in the grounding. Nature is the ultimate healer.' He swims in the sea to recover. He prays. He rises with the sun. And when asked what's on his 'wellness playlist,' he doesn't mention music—instead, he cites a sauna, a Regenesis pod, and a hydration chamber. Somewhere in Los Angeles, Gwyneth Paltrow is taking notes. If Aman is synonymous with stillness, then Novak is its most elegant disruptor—bringing movement into the equation, with a new kind of grace. His collaboration with Aman Essentials—including the recent Tennis Club concept—surprised even him. 'When I first heard Aman was entering the tennis world, I was curious,' he admits. 'But it makes perfect sense. It's not about fashion. It's about feeling good in your body and living with intention.' Their shared value? Self-respect. Not in the form of ego, but care—how you feed yourself, how you move, and how you rest. 'Aman understands this,' he says. 'It's not just about luxury. It's about harmony.' As we talk about his upcoming Aman retreat, I ask him to describe his ideal day of self-care. No cameras. No rankings. Just sunrise to moonlight, on his terms. He begins, of course, with sleep. 'A good night's sleep is everything.' Then: hydration, prayer, breathwork. Movement. Nature. A beach swim or a mountain hike—'[it] depends on the season.' Family time. A proper sauna-steam-ice-massage circuit. And a sunset dinner with relaxing music and 'good, clean food.' The vibe? Warm and restorative. 'People think wellness is complicated,' he says, sinking deeper into his seat. 'But it's really about remembering who you are—and returning to that. Again and again.' Novak Djokovic, ladies and gentlemen: tennis legend, tree whisperer, and—dare we say it—our new favorite wellness guru. You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)

Novak Djokovic on Sleep, Wellness, and Living Longer
Novak Djokovic on Sleep, Wellness, and Living Longer

Elle

time23-05-2025

  • Entertainment
  • Elle

Novak Djokovic on Sleep, Wellness, and Living Longer

At Amanruya, Novak Djokovic doesn't so much arrive as he appears. Sun-kissed, sinewy, and swathed in serene energy, he moves through the property not like a man checking into a wellness retreat, but like someone who's just emerged from one: spiritually exfoliated, energetically alkaline, and positively glowing. And he has every right to be. The 24-time Grand Slam champion, spiritual seeker, father, and Aman global wellness ambassador is now playing his most elegant long game yet: redefining what high-performance living actually looks like. (Spoiler alert: it involves frankincense, tree hugging, and a sea-facing massage.) 'There's something about Aman,' Djokovic tells me, his voice low and even, a kind of vocal yoga. 'You arrive and your nervous system just…lets go. I've been to so many places, but there's an energy to this one that feels sacred.' We're huddled under a pergola in his suite sitting across from one another as the Aegean Sea shimmers in the distance and cedar trees sway in the breeze. It's a scene so idyllic, so tonally Aman, that if he offered me a pressed juice and asked me to recite my intentions, I might just do it. When I ask how clothing plays into his rhythm—on and off the court—Djokovic leans in, half amused, half philosophical. 'I do think about it,' he says. 'When you're in the public eye—in front of cameras, representing your sponsors, your team, your country—there's an unspoken language in how you show up. I feel most myself in sporting gear or smart casual. Clean. Comfortable. No distractions.' And scent? If his tennis game were a perfume, I ask, what would it smell like? He smiles. 'Frankincense on a good day. Cinnamon bark if it's aggressive.' Sometimes citrus. Sometimes lavender. The man is a walking apothecary of intention. 'It depends on how I want to feel,' he adds. 'The oils help me shift energy.' A bespoke Djokovic essential oil blend is, let it be said—a billion-dollar idea waiting to happen. Novak's commitment to wellness goes far beyond the spa. It's in his breathwork, his books (he recently reread Letting Go and dipped into his wife Jelena's soon-to-be-released memoir), and his cheeky confession that yes—he hugs trees. 'My family thinks I'm crazy,' he laughs. 'But there's real science in the grounding. Nature is the ultimate healer.' He swims in the sea to recover. He prays. He rises with the sun. And when asked what's on his 'wellness playlist,' he doesn't mention music—instead, he cites a sauna, a Regenesis pod, and a hydration chamber. Somewhere in Los Angeles, Gwyneth Paltrow is taking notes. If Aman is synonymous with stillness, then Novak is its most elegant disruptor—bringing movement into the equation, with a new kind of grace. His collaboration with Aman Essentials—including the recent Tennis Club concept—surprised even him. 'When I first heard Aman was entering the tennis world, I was curious,' he admits. 'But it makes perfect sense. It's not about fashion. It's about feeling good in your body and living with intention.' Their shared value? Self-respect. Not in the form of ego, but care—how you feed yourself, how you move, and how you rest. 'Aman understands this,' he says. 'It's not just about luxury. It's about harmony.' As we talk about his upcoming Aman retreat, I ask him to describe his ideal day of self-care. No cameras. No rankings. Just sunrise to moonlight, on his terms. He begins, of course, with sleep. 'A good night's sleep is everything.' Then: hydration, prayer, breathwork. Movement. Nature. A beach swim or a mountain hike—'[it] depends on the season.' Family time. A proper sauna-steam-ice-massage circuit. And a sunset dinner with relaxing music and 'good, clean food.' The vibe? Warm and restorative. 'People think wellness is complicated,' he says, sinking deeper into his seat. 'But it's really about remembering who you are—and returning to that. Again and again.' Novak Djokovic, ladies and gentlemen: tennis legend, tree whisperer, and—dare we say it—our new favorite wellness guru.

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