13-05-2025
- Business
- Fashion Value Chain
Amaris Opens Flagship Hyderabad Boutique, Marks 10-Year Milestone
Celebrating a decade of redefining modern Indian luxury, Amaris by Prerna Rajpal launched its first flagship boutique outside Delhi, setting foot in Hyderabad's upscale Banjara Hills. This new space marks the beginning of Amaris' pan-India expansion strategy.
Spanning 2,750 sq. ft., the store offers a fully immersive retail experience—mirroring the expressive and design-conscious Amaris woman. The boutique features three core jewellery categories:
On The Go – elevated essentials for daily wear
Glitterati – bold cocktail pieces
Heritage – bridal and heirloom collections
An invitation-only VIP lounge, interactive displays, and the brand's signature Amaris Blue Wall add to the experiential design ethos.
To commemorate the launch, Amaris introduced 'Hyphen', an exclusive Hyderabad capsule collection. Designed as a tribute to convergence—north meets south, tradition meets modernity—the line features dramatic pieces with Zambian emeralds, kunzites, tourmalines, and F-G color diamonds.
Founder Prerna Rajpal shared, 'Hyderabad's rich design heritage and sophisticated audience make it the ideal city for our flagship debut. With 'Hyphen' and our immersive new space, we're celebrating jewellery as self-expression—bold, timeless, and deeply personal.'
The launch event saw the presence of Sudha Reddy, Bobby Kandhari, Archie Paranji, Dr. Manjula & Dr. Kamala Anagani, Dr. Kavitha Kovi, and Sumana Paruchuri, adding a glamorous touch to the brand's landmark celebration.
