06-03-2025
Amazon announced as new title sponsor for Magic City Classic game in Birmingham
BIRMINGHAM, Ala. (WIAT) — The 84th Magic City Classic will be played in late October and will feature a new big-name title sponsor.
Officials announced that the big game between Alabama State and Alabama A&M, two historic Black universities, will now be called the Amazon Magic City Classic presented by Coca-Cola.
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'We are thrilled to welcome Amazon as the new title sponsor of the Magic City Classic,' said Perren King, Executive Director of the Magic City Classic. 'This partnership represents a shared commitment to education, diversity and economic growth in our community. We look forward to working with Amazon to elevate the Classic experience for our fans and the broader HBCU family.'
In 2023 the Alabama Sports Council announced that they signed a four-year agreement with Alabama A&M to manage the McDonald's Magic City Classic for the 2023-2026 events following tense negotiations.
McDonald's was the previous sponsor of the game between the two HBCU's.
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