Latest news with #AmeerAlaa
Iraq Business
2 days ago
- Business
- Iraq Business
Al-Mathar Group Acquires 4 Corners Creative Agency
By John Lee. Baghdad-based advertising firm 4 Corners Creative Agency has announced that it has been acquired in full by Al-Mathar Group, marking what it describes as, " a strategic step aimed at supporting the agency's growth and strengthening its position in both the local and regional markets. " 4 Corners was founded in 2016 by Ameer Alaa. Under the agreement, the agency's current leadership will assume advisory roles, while a new executive team will focus on innovation, regional expansion, and strategic partnerships. Al-Mathar Group, established as an engineering business in 2004, said the acquisition reflects its strong belief in the potential of Iraq's creative sector and its commitment to investing in local brands with regional impact. The group expressed its vision to transform 4 Corners into a regional hub for excellence in advertising and marketing. (Source: 4 Corners) Tags: 4 Corners Creative Agency, advertising, Al-Mathar Group, cg, featured
Iraqi News
3 days ago
- Business
- Iraqi News
Al-Mathar Group acquires 4 Corners Creative Agency in major Iraqi ad sector move
Baghdad ( – In a significant move highlighting the dynamism of Iraq's creative sector, Al-Mathar Group has successfully completed a full acquisition of the leading 4 Corners Creative Agency. The deal, announced last week in June 2025, is a strategic step aimed at bolstering the agency's growth and expanding its footprint in local and regional markets. Founded in 2016 by Mr. Ameer Alaa, 4 Corners became a recognized success story, delivering integrated marketing campaigns for prominent local and international brands. Under the new ownership, Al-Mathar Group aims to transform the agency into a regional hub for advertising excellence. The agreement will see a new executive team lead the next phase of growth, focusing on innovation and expansion, while the original management transitions to advisory roles. This acquisition comes as Iraq's marketing and advertising sector experiences rapid growth. The landscape is quickly evolving from traditional methods to sophisticated digital-first strategies, driven by a young, tech-savvy population. This has attracted both international brands seeking local expertise and fostered a new wave of homegrown creative startups. Such acquisitions are a strong indicator of the sector's maturation, demonstrating significant investor confidence in the value and potential of Iraqi creative talent. Al-Mathar Group's investment in 4 Corners is more than a business transaction; it's a powerful endorsement of the potential within Iraq's burgeoning creative economy, signaling a new phase of strategic growth and consolidation in the market.
