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Hagerty CEO Sees Classic Car Market Shifting, Aims to Expand Data-Driven Strategy
Hagerty CEO Sees Classic Car Market Shifting, Aims to Expand Data-Driven Strategy

Yahoo

time19-03-2025

  • Automotive
  • Yahoo

Hagerty CEO Sees Classic Car Market Shifting, Aims to Expand Data-Driven Strategy

⚡️ Read the full article on Motorious As classic car enthusiasts gathered at the 2025 Amelia Concours d'Elegance, Hagerty CEO McKeel Hagerty highlighted a significant shift in collector preferences and laid out plans to position his company as the automotive industry's version of Bloomberg, using data-driven insights to guide the market. The Amelia Concours crowned a rare 1938 Alfa Romeo 8C 2900B "Best in Show," underscoring the event's traditional focus on racing heritage. Valued near $20 million, the Alfa exemplifies classic automotive prestige. But even amid celebrations of automotive history, Hagerty noted changes sweeping the collector car marketplace. While blue-chip vintage cars like classic Ferraris have traditionally dominated high-dollar auctions, younger collectors are increasingly drawn to newer classics. Vehicles from the 1970s and '80s, including Porsche sports cars, Mercedes AMG models, and even Japanese performance cars, have surged in popularity and price. "There's definitely room for a classic-focused event like Amelia, much like Pebble Beach out west," Hagerty explained in an interview. "Yet, we also see the market gradually shifting towards newer generations of collectible cars." That transition offers Hagerty a unique opportunity. With its longstanding insurance business and recent expansion into auctions through its Broad Arrow subsidiary, Hagerty is positioned to leverage vast amounts of data. According to Hagerty, becoming a definitive source of market insights, akin to how Bloomberg operates in finance, would help the company guide customers navigating these changing trends. "We want to establish the intellectual high ground in our industry," Hagerty said. "Right now, no single source is recognized as the Bloomberg equivalent for automotive collectors. We can fill that void." Hagerty already provides valuation data through specialized indices like its "Muscle Car Index," which tracks collector car prices. As the market diversifies, the company's data analytics could become indispensable for collectors deciding where to invest. Additionally, Hagerty reported strong financial performance, posting a 20% revenue increase in 2024 and attracting 279,000 new members. The company projects up to 400,000 additional members in 2025, buoyed by a partnership with State Farm Insurance. By 2030, membership could grow by 1.5 million, essentially doubling Hagerty's current size. "The classic car business is evolving quickly," Hagerty concluded. "We must prepare for rapid growth and new directions. Using our data strategically, we'll help collectors make informed choices in an increasingly complex market."

Hagerty CEO: On.the classic car market and highlights from "the Pebble Beach of the East"
Hagerty CEO: On.the classic car market and highlights from "the Pebble Beach of the East"

Yahoo

time10-03-2025

  • Automotive
  • Yahoo

Hagerty CEO: On.the classic car market and highlights from "the Pebble Beach of the East"

AMELIA ISLAND, Fla. — In keeping with tradition, the Amelia Concours classic car show picked, what else, a sports car with racing heritage as its best in show. The 1938 Alfa Romeo 8C 2900B, a car considered the best sports car of its day with a chassis derived from motorsport, took top honors. (The Amelia historically tends to focus on sports and racing cars.) Classic car insurer Hagerty (HGTY), which has been running the Amelia for four years now, noted that getting your hands on the ultra-rare 8C 2900 will set you back a sizable amount — perhaps as much as $20 million. But that's life — and a familiar price point — at the Amelia. McKeel Hagerty, president and CEO of Hagerty, believes the Amelia is becoming something of a Pebble Beach for the Eastern US, where ultra-rare cars are winning prizes and coming up for auction. 'If there's one event like this, you know, with Pebble Beach in the summer, we think there's a place for Amelia to be here [in the spring], sort of permanently in people's minds,' Hagerty said in a roundtable interview. 'I think we proved that there's still really this room for a classic car display and not just keep this inevitable drift towards newer and newer cars.' The drift to newer and newer cars can be seen in auction results, especially this spring. The preliminary totals for the spring season — which includes RM Sotheby's last week and Gooding & Company and Hagerty's own Broad Arrow this weekend — hit $190.3 million across the three auctions, up from $183.8 million a year ago. But the cars that have traditionally brought in the big bucks, like the Amelia-winning Alfa and other highly prized Ferraris, are seeing softness in the market. In their place, Porsche sports cars from the 70s and up, newer Mercedes AMG vehicles, and even Japanese sports cars from the 80s and 90s are seeing higher sales. For Hagerty, this transition in the classic car market is an opportunity. That's because the company's insurance business has all the data from writing policies for classic cars, as well as from its relatively new auction business acquisition. That can help clients transition out of cars that may not be getting traditional values these days to other more desirable autos. Hagerty can also use that data for newer collectors looking to get into the classic car game. 'What is the intellectual high ground in your industry? Who has it? When you think, you think Bloomberg, right [in finance]? They own the data for people who are professional traders with the Bloomberg terminals. It's a data company underneath the media side,' he said. Hagerty believes the 'intellectual high ground' in his space is not well understood and that the company and its data could bring clarity to the market. In particular, valuation data. (The company is already pursuing this through its "Muscle Car Index' and various other metrics.) And, of course, there is the business of Hagerty Insurance. Last week, the company reported 20% revenue growth in 2024., with 279,000 new members joining. Hagerty believes it can hit 400,000 new members in 2025, partly because its State Farm Insurance partnership will funnel new classic car insurance shoppers its way. The company believes it could possibly add 1.5 million new policy members by 2030, doubling the business. 'So it is coming to us, and it's going to come really fast,' Hagerty said. 'We have to figure out how to handle that much new business coming our way on top of what we normally would grow.' Pras Subramanian is a reporter for Yahoo Finance. You can follow him on X and on Instagram.

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