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National Vision Names VML Agency of Record
National Vision Names VML Agency of Record

Associated Press

time26-03-2025

  • Business
  • Associated Press

National Vision Names VML Agency of Record

National Vision Holdings, Inc., a leading optical retail company behind brands like America's Best and Eyeglass World, has appointed VML as its agency of record (AOR) following a competitive review. VML will play a key role in leading National Vision's brand evolution, redefining National Vision's communication and brand platforms with a focus on creative, CRM, social strategy, brand identity and design, and experiential. The new partnership will support National Vision's continued transformation for long term success by driving connection with new and current audiences, while reinforcing its mission of vision and eye care for all. This press release features multimedia. View the full release here: In the back half of 2025 and beyond, customers and patients will experience a refreshed, modern and more personalized experience from America's Best and Eyeglass World marketing and messaging. As part of its transformation, National Vision is taking steps to enhance its value offering and build its brands around an expanded view of its customer base. VML, who was named an Ad Age A-List Standout Agency in 2025 and Clio Awards 'Network of the Year' in 2024, will begin work with National Vision immediately. 'At National Vision, we are making intentional investments to transform our marketing and omni-channel capabilities. VML is an agency with heart and hustle, and they demonstrated a clear understanding of our vision. We are thrilled to partner with an agency that has deep brand and marketing capabilities, and a proven track record of maximizing investments across marketing technologies. Their expertise across the entire marketing ecosystem will help us drive growth and build deeper relationships with our customers,' said Joe VanDette, Chief Brand and Marketing Officer of National Vision. 'National Vision is on a mission to make vision care accessible to everyone, and we're incredibly excited to partner with them on this journey. We felt an immediate connection with the National Vision team and see a tremendous opportunity to create meaningful and personalized experiences that build brand loyalty and drive business results. This is about so much more than just advertising; it's about creativity and enhancing the entire experience. We look forward to bringing just that to life in the coming months,' said Jon Cook, Global CEO at VML. ABOUT NATIONAL VISION National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in the United States with over 1,200 stores in 38 states and Puerto Rico. With a mission of helping people by making quality eye care and eyewear more affordable and accessible, the company operates four retail brands: America's Best, Eyeglass World, and Vista Opticals inside select Fred Meyer stores and on select military bases, and an e-commerce website offering a variety of products and services for customers' eye care needs. For more information, please visit ABOUT VML VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML's specialist health network, VML Health, is also one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. SOURCE: National Vision Holdings, Inc. Copyright Business Wire 2025. PUB: 03/26/2025 09:28 AM/DISC: 03/26/2025 09:29 AM

Atmos Energy Recognized on Forbes 'America's Best Employers' List for Fifth Consecutive Year
Atmos Energy Recognized on Forbes 'America's Best Employers' List for Fifth Consecutive Year

Yahoo

time12-02-2025

  • Business
  • Yahoo

Atmos Energy Recognized on Forbes 'America's Best Employers' List for Fifth Consecutive Year

Forbes Americas Best Employers Dallas, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Along with Atmos Energy's vision to be the safest provider of natural gas services is also to be recognized for being a great employer, and for the fifth consecutive year the company has done just that. Today Atmos Energy was recognized as a leading employer in the U.S. and in the utilities industry when it was named to the Forbes 'America's Best Employers' list. Key to this honor is the company's unique culture, AtmoSpirit, which fosters innovation and engagement through the meaningful contributions of a workforce with a wide variety of skills, talents, backgrounds, and experiences that reflect the 1,400 communities they serve. 'This honor is a testament to the focus and dedication of all 5,300 employees who Make a Difference and Bring Out the Best in Others each and every day in the communities we serve,' said Matt Robbins, senior vice president of human resources for Atmos Energy. 'AtmoSpirit has been the foundation of our enduring success and deeply rooted safety culture for over 25 years, and we will continue to embrace those core principles as we remain focused on our vision to be the safest provider of natural gas services and to be recognized as a great employer for our teammates in the 1,400 communities we are honored to serve.' Forbes and Statista selected 'America's Best Employers 2025' through an independent survey from a sample of more than 217,000 U.S. employees working for companies employing at least 1,000 people within the U.S. The final scores are based on two types of evaluations: personal (those given by employees themselves) and public (those given by friends and family members of employees, or members of the public who work in the same industry), with a much higher weighting for personal evaluations. From a total of 701 large organizations with at least 5,000 employees, Atmos Energy ranks in the top 40 percent overall and eighth among all companies in the utility industry. About Atmos EnergyAtmos Energy Corporation, a natural gas-only distributor, is an S&P 500 company headquartered in Dallas. We safely deliver reliable, affordable, efficient and abundant natural gas to more than 3 million distribution customers in over 1,400 communities across eight states located primarily in the South. As part of our vision to be the safest provider of natural gas services, we are modernizing our business and infrastructure while continuing to invest in safety, innovation, environmental sustainability and our communities. Atmos Energy manages proprietary pipeline and storage assets, including one of the largest intrastate natural gas pipeline systems in Texas. Find us online at Facebook, X, Instagram and LinkedIn. About StatistaStatista publishes hundreds of worldwide industry rankings and company listings with high-profile media partners. This research and analysis service is based on the success of the leading data and business intelligence portal that provides statistics, business-relevant data, and various market and consumer studies and surveys. Attachment Forbes Americas Best Employers CONTACT: Kristin Goodspeed Atmos Energy 2146169748

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