03-04-2025
Eliot Tatelman retiring as face of Jordan's Furniture brand
The president and public face of a well-known New England company is stepping aside. Jordan's Furniture announced Thursday that Eliot Tatelman "is retiring from daily operations after decades as the face of the brand."
Jordan's says this is a "natural evolution in its leadership," as Tatelman's sons will be taking over. Josh and Michael Tatelman have been co-CEOs for the past five years.
"Jordan's remains proudly family-run, with Josh and Michael continuing the legacy Eliot has built," the company said in a statement. "This transition ensures continued focus on innovation, customer experience, and community impact."
According to a
profile
in the American Home Furnishings Hall of Fame, Eliot Tatelman and his brother Barry took over the family business in the 1970s when it had just five employees. They became a ubiquitous presence on TV and radio commercials, and the company went beyond just selling furniture by adding IMAX theaters, an
Enchanted Village
and other attractions to its stores.
The brothers sold Jordan's Furniture to Warren Buffett's Berkshire Hathaway conglomerate in 1999, and rewarded store employees with 50 cents for every hour that they had been with the company. They continued to run Jordan's together until Barry stepped away in 2006 to start a Broadway production company.
In one of the company's more famous
promotions,
Jordan's gave away more than $30 million worth of free furniture in 2007 when the
Boston Red Sox
won the World Series. Jordan's also supports numerous local charities in New England, and has helped hundreds of foster children
find adoptive families
.
Jordan's locations can be found in Avon, Natick, and Reading, Massachusetts, as well as New Hampshire, Rhode Island, Connecticut and Maine.
