Latest news with #Amika
NBC News
17 hours ago
- Lifestyle
- NBC News
Sales for this anti-frizz hair product are skyrocketing on Amazon — here's why
As we head into summer, there are several things to look forward to, such as firing up the grill for a cookout and slathering on sunscreen for a trip to the beach. One of the few things that's not so great about this time of year in many locales? The humidity and how it can turn hair into a frizzy disaster. So, when I saw that sales for Amika's The Shield Anti-Humidity Spray had skyrocketed on Amazon, I was intrigued — could it really be the answer to my smooth summer hair prayers? To determine if it's worth 'adding to cart,' I looked closer at this anti-frizz hair product from Amika, learning about how it works and reading through the thousands of reviews. Below, find out more about this product that has seen sales increase by more than 1,000% in the last week on Amazon — and decide if you want to jump on the buying bandwagon, too. Amika The Shield Anti-Humidity Spray $26.00 $30.00 Amazon Now 13% off $30.00 amika $25.99 Walmart What to consider This multitasking spray acts as a protectant for heat styling up to 450 degrees, has UV filters to prevent the sun from damaging strands and keeps frizz at bay for up to 24 hours, according to the brand. It is intended for use on both damp and dry hair, prior to heat styling. It can also be applied to previously styled hair to extend the longevity of your look. In addition to protecting hair and combating frizz, the formula contains sea buckthorn, which is rich in fatty acids and antioxidants that nourish and strengthen both your hair and scalp, according to Amika. The spray, which has a 4.3-star average rating from 4,194 reviews on Amazon, comes in a 5.3-ounce aerosol can with continuous misting capabilities. It also has Amika's signature scent, which is a blend of vanilla, rose, sandalwood, orchid and grapefruit. Why trust NBC Select? I'm a writer at NBC Select who covers a variety of topics, including home, tech and beauty. I have been covering major shopping events like Amazon Prime Day, Black Friday and Cyber Monday for over a decade.
Business Insider
25-05-2025
- Business Insider
I went to Costa Rica for the first time. Here are 5 things I'm glad I packed — and 3 I wish I'd brought.
I traveled to Costa Rica earlier this year and learned a lot about how I'll pack for my next trip. There were a few things I was glad I'd thought to bring, like an extra blanket and natural soap. That said, an umbrella and UV-protective clothing would have made my Costa Rica trip even better. Earlier this year, I traveled to Costa Rica for the first time. It was one of the most beautiful places I've ever visited — but packing for the trip was overwhelming. I wasn't sure what to bring, what to leave at home, and what to buy when I landed. After an incredible week and a few misadventures, I learned a lot about how to pack for my next Costa Rica trip. There were five specific things I was glad to have in my suitcase, and three that I wish I'd brought. I got a lot of use out of my thin, beach-friendly blanket. Because Costa Rica is so close to the equator, I was expecting warm weather — so I wasn't sure if my extra blanket would come in handy. However, I ended up using my soft, thin blanket as an extra towel, beach blanket, and sarong. I'll never travel without it again. My rain jacket helped me stay dry during surprise showers. Costa Rica is hot and sunny a lot of the time, but if your travel experience is anything like mine, you could wind up in an unexpected rainforest. As it turns out, afternoon showers are common in some areas, and especially frequent from late May through November. I was so grateful I thought to bring a rain jacket with me, especially during a post-storm hike. I brought hair-care products designed for humid climates. Even when it's not raining, the humidity in Costa Rica is often high. Whenever I left an air-conditioned space, I felt as if I'd just gone swimming. Thankfully, I had the foresight to toss some anti-humidity products, like Amika's The Shield anti-humidity spray, into my suitcase. Using natural soap helped me feel like a respectful tourist. While in Costa Rica, I learned that certain soaps and skincare items can bring toxins into native soil and oceans. I spent a lot of time outside, so I was relieved to have only all-natural products with me. This is definitely information I'll keep in mind the next time I'm lucky enough to stay in the jungle, at the beach, or anywhere with outdoor bathing options. I was glad that I'd thought to pack soothing tea and honey. I sometimes find that travel weakens my immune system, leaving me susceptible to coughs, colds, and sinus issues. For this reason, I packed tea bags and honey — and I was glad I did. The combination was soothing and relaxing. I brewed myself a cup of tea every time my throat started to feel dry or I found myself getting stressed. On the other hand, I wish I'd brought an umbrella to help me navigate Costa Rica's unpredictable weather. Even on sunny, warm days, rain is common in Costa Rica. On day one, I noticed many locals carrying small umbrellas, which they also used as parasols to protect themselves from the sun's heat. My rain jacket helped me stay dry, but I wish I'd brought a small pocket-sized umbrella to protect myself from both the sun and rain. A bandana would have been a game changer for my hikes and outdoor adventures. Being out in the wild — or even just on the patio — prompted me to work up a sweat. Plus, some of the local roads were dusty. I often found myself wishing I could cover my face or wipe my sweaty brow. Next time I travel to Costa Rica, I'll definitely bring a bandana to wear around my neck or as a headband. In the future, I'll be sure to pack lots of clothing to protect myself from UV rays. Although I stocked up on hats and reef-safe sunscreen before my Costa Rican adventure, I didn't consider certain UV-protective clothing items. I wish I'd brought some long-sleeve shirts, as well as tank tops, bralettes, pants, or swimwear designed for UV protection. My next trip will likely incorporate more outdoor activities like kayaking, paddleboarding, and hiking, so I definitely plan to stock up on these items for sun protection.
Business of Fashion
23-05-2025
- Entertainment
- Business of Fashion
Want to Sell Lip Gloss? Get Boys to Do It
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a record nine body mists dropping on one day. Included in today's issue: Amika, Athena Club, Blake Brown, By/Rosie Jane, Coppertone, Ellis Brooklyn, Essie, Facile, Florence by Mills, Glamlite, Iris & Romeo, Laura Geller, Glossier, Kayali, Parfums de Marly, Parívie, Phlur, Roame, Sol de Janeiro, Tarte and an unforgivable Eowyn erasure. But first… Close your eyes and imagine which Lancôme ambassador you think is capable of selling the most $25 lip gloss. Is it Zendaya? Olivia Rodrigo? Julia Roberts? According to this week's data dump, it's actually… Ed Westwick. The 37-year-old actor is most famous for playing Chuck Bass on Gossip Girl. This week, he's the internet's main character in a throwback video shot in the Empire Hotel — where Chuck Bass lived in decadent sin on the 2008 hit show — for a new Lancôme campaign. Called the 'Juicy Tubes Kissing Web,' the ads enlist Y2K icons like Mischa Barton, Paris Hilton and Christina Millian, all gushing about Juicy Tubes flavoured lip gloss, which first launched in 2000. Lancôme says the campaign has been one of the brand's top 10 social media launches, but even with that metric, Westwick's wink-to-camera video is exceptional. As of this writing, it's been viewed over 1 million times and boasts nearly 400,000 engagements. All the videos are a blast, but about 30 percent of Lancôme's total follower count has seen the content from Westwick's video alone. (The average engagement rate for makeup brands is closer to 3 percent.) Lancôme says Westwick's video is the most-engaged social media content they've ever made. 'Obviously, we're very happy with the performance,' says Julie Selig, Lancôme's head of consumer engagement. 'We know that nostalgia is a huge conversation and a huge trend in the beauty industry.' Juicy Tubes first debuted in 2000 and appeared onscreen in formative teen content like Mean Girls and The O.C., shows with surprisingly broad and lasting appeal. 'Y2K teen nostalgia hits all the strings,' Selig added. 'Gen Z is just discovering it now and they think it's cool. Millennials remember it vividly because they were teens or college kids. Gen X watched shows like The O.C. as a guilty pleasure, because they were in their 20s. Everyone can relate.' Lancôme began planning the videos in November, and used a content strategy that mixed slickly-produced content with DIY footage shot by the stars themselves. 'I went to the Mark Hotel right before a party to shoot Gabrielle Union,' said Selig. 'When she said, 'There must be some juicy in the atmosphere,' like in Bring It On, I died.' The Juicy Kissing Web, which rolled out as a series of social media videos, "ties together your favorite 2000s celebs... and unites them with a kiss," the brand claims in a release. (Lancôme) Part of Lancôme's nostalgia play is engaging Millennial women's fantasy best friends, like Union and other beloved girl's girls, including Amanda Seyfried and Hilary Duff. But with Westwick and fellow Kissing Web recruit Chad Michael Murray, along with the adorable tagline 'kisses are better with Juicy Tubes,' the brand is capitalising on a different kind of Y2K throwback: Encouraging women to wear makeup because of men. Murray's video talks about kissing his Cinderella Story co-star Duff and his current wife Sarah Roemer when they wore the lip gloss. Westwick recalls a throwback hookup who tasted of Juicy Tubes' 'vintage' Marshmallow Electro flavour. 'A guy on the L'Oréal team brought it up during a brainstorm,' said Selig. 'Men have nostalgia for it too. They remember the taste!' This U-turn from the beauty industry's modern insistence on 'self-care' and 'empowerment' was a risk from a mega-brand like Lancôme. Choosing Westwick, who is most famous for playing a snobby sleazeball with a root-for-me redemption arc, was equally touch-and-go, especially since the actor faced assault allegations in 2017. (They were dismissed but Westwick lost work from the episode.) Today, it seems like both the flirty messaging and the casting choice is paying off. After his smash-hit campaign, Selig hints that Westwick will appear in more Lancôme content this year. As for the idea that you might purchase beauty items to please, or at least tease, a guy? It's been the marketing subtext for Sol de Janeiro's Bum Bum Cream and Phlur's Vanilla Skin for years. Now with the return of ultra-femme beauty aesthetics — as seen earnestly on Carrie Underwood and subversively on Sabrina Carpenter — Lancôme is saying the quiet part out loud: Glossing up is one way to go places. They're hoping brand fans will shop accordingly. What else is new… Skincare Coppertone unveiled a new ad campaign with Olympic rugby babe Ilona Maher on March 4; Instagram and TikTok ads began hitting my feed this week. The cutest is Maher getting chased by a puppy and showing off her taglines, just like the sun-care brand's original cartoon mascot did in 1953. Erewhon's newest arrival is By/Rosie Jane. On May 15, the Aussie brand debuted its Every Day range of body care, including deodorant, body wash, body milk and moisturiser. It's all under $25, which is considered a bargain at the L.A. grocery store. ($80 tote bags, anyone?) Iris & Romeo's Weekend Skin tinted moisturiser is now available in Cool Glow, a shade for pale girls. The colour hit shelves on May 16, with the same SPF 50 and Vitamin C as its original formula. E.l.f. Cosmetics introduced its Sheer For It Blush Tint on May 17. The $5 formula comes in five colours, including a cherry hue called Left on Red. (Adorbs!) Athena Club hit Target stores on May 18, which is great, because I cannot keep taping their single razors to a chopstick while I wait for replacement kits in the mail. Fran Drescher wants to pave your pores. On May 19, the Nanny icon paired with Laura Geller to launch Spackle Skin Perfecting Primer, a $38 formula with SPF 30. As part of the campaign, the brand will make a one-time donation to Drescher's charity, Cancer Schmancer. Paris Hilton's skincare line, Parívie, has arrived in full force. On May 19, the range dropped with a cleanser, serum, moisturiser, overnight mask and neck cream, along with an 'essence' for brightening. The range goes for $38 to $125, and comes packaged in gleaming fuchsia bottles. If only Kitson still existed so this thing could have a proper Melrose Place launch party! Julianna Christensen is the type of home influencer who organizes her fridge on camera. On May 20, she launched Roame, an extension of her tidy aesthetic bubble that includes soap sheets, wipes and even toilet-seat covers. Welcome to Sephora, Facile! The skincare brand by Los Angeles derm Dr. Nancy Samolitis launched in 273 doors on May 20 with four products; 'West Village Girls' can also buy it at Happier Grocery, the closest thing New York City has to Erewhon. Sol de Janeiro's Body Badalada Vitamin Infused Lotion dropped on May 22 with an ad campaign starring Brazilian influencer Juliana Nalu, along with online it girl Samyra Miller, dancer Nick Pauley and Bretman Rock. Makeup Glamlite's Lord of the Rings collaboration hit Middle Earth, and actual Earth, on May 16. It's got a shadow palette, a lip scrub, a highlighter and a gloss — but zero products named Eowyn, so just throw the whole thing off the Rohan castle drawbridge, because come on! Has Tarte made every possible Maracuja Lip product? Not quite. On May 19, the cosmetics giant dropped a $27 lip stain in two pink shades, Lolli and Ice Pop, meant to mimic the effects of lip blushing. (Or at least the effects of sucking on a cherry popsicle until your lips turn bright red.) On May 19, Glow Recipe launched Glass Balm, a four-shade collection inspired by the Korean shaved ice dessert bingsoo. The $22 formula has 'hyaluronic microspheres' that 'help to fill lip lines.' Does this mean there are also hyaluronic megaspheres? Or is that just, like, a regular drop of serum? Chemists, help a girl out. Glossier Lip Glaze arrived on May 20 with six colours, one for every member of the K-pop group Katseye, which fronts the new product campaign. They're $22 each. Kylie Cosmetics debuted its Hybrid Blush on May 20 with a balm-to-powder formula in eight shades. The launch imagery includes Kylie with high, teased hair and a white lace push-up bra — very Priscilla-coded. Essie has re-released Clambake, a red-orange glaze from 2008 that influencer Meredith Hayden of Wishbone Kitchen has been hunting down on eBay for the past decade. The shade matches the checkered plastic tablecloths at the seafood shacks in Maine and Massachusetts; it hit shelves on May 21. Makeup By Mario's SoftSculpt Blurring Bronzer hit Sephora on May 22. It's a buildable contouring compact available in six shades and retails for $38. Hair Care Amika's Frizz Me Not collection debuted on May 20. It's a trio — shampoo, conditioner and treatment spray — that claims to be 'a $30 replacement for a $300 Brazilian blowout.' I'm gonna take my coarse, bleached-fried 3C curls and test it. Stay tuned. Hair & Body Mist Overload Everybody's doing a hair and body mist, starting with Millie Bobby Brown, who named hers 'Love Core.' It's a perfect choice for her audience and personal brand, which is basically 'What if your fave Love Island contestant was also capable of winning an Oscar?' It's $18 at Ulta Beauty, and debuted with notes of cherry nectar and candied mandarin. Meanwhile at Target, Blake Lively's hair care line Blake Brown released three new hair mists on May 19, including bergamot, vanilla and santal options. They're $19 each and come in gilded bottles that resemble Parfums de Marly's take on modern decadence. And speaking of Parfums de Marly, did you know Amal Clooney's blowout was spritzed with the stuff before stepping out onto the Cannes red carpet in her vintage Galliano dress? Hair stylist Dimitris Giannetos did the honors. Phlur dropped two summer mists, Beach Skin and Peach Skin, on May 19. The former has notes of coconut milk and salted tiare flower; the latter launched with a special drink at the vegan cafe The Butcher's Daughter called Peach Glow. And just in case you want another flavour, Ellis Brooklyn's Milkshake trio includes banana, lychee and mango scents. They're $35 each, and debuted on May 19. Kayali's Vacay in a Bottle collection hit Sephora on May 20. It's kind of like the destination wedding of fragrances, with scents named for Maui, Capri, Marrakesh and the Maldives. And finally… Between this Jimmy Choo relaunch and the Row's $690 flip-flops, it's going to be a double-duty pedicure season. Birkenstock foot scrub, this is your time. Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.
Daily Mail
20-05-2025
- Health
- Daily Mail
Prone to frizz? The moisture-locking treatment that lasts 72 hours and gives you a salon-quality blowout at home: 'Delivers instant hydration!'
Humidity can really mess with your hair, making it frizzy and hard to handle. That's why a frizz control product is so needed on those hot summer days, to tame your locks and have them feeling smoother than ever. Amika's Frizz-Me-Not Hydrating Anti-Frizz Treatment is just that, locking in moisture for 72 hours and making your hair look like you just got a blowout. You can add to it and also shop the brand's Forget Frizz Anti-Frizz Shampoo and Forget Frizz Anti-Frizz Conditioner. Amika's Frizz-Me-Not Hydrating Anti-Frizz Treatment This frizz treatment delivers healthy locks and up to 72-hours of locked in moisture. It has a subtle vanilla-rose scent, and works well for medium to thick hair — including color treated hair. Shop this newly released product now while stocks last. $30 Shop All you need to do is mist this anti-frizz treatment over clean, damp hair, comb through, and then style it as usual. It works as both a leave-in conditioner and locks out frizz, saving you the hassle of touching up your hair as you go about your day. It's best for medium to thick hair, but honestly, if your hair is prone to frizz, you can't go wrong with this product. It's color safe too, and vegan. The formula itself is lightweight and milky, easily blending into your strands for a smooth, non-oily finish. We also love the vanilla-rose scent that feels like a summer day's breeze. The best part is that the Frizz-Me-Not Hydrating Anti-Frizz Treatment also works as a heat protectant up to 450 degrees Fahrenheit, making it the perfect styling essential. And, ingredients like sea buckthorn also help nourish your scalp and promote healthier strands over time. Shoppers seem to love it too, with many giving this newly released product a near-perfect 5-star rating. 'I have super dry and frizzy hair, and this works like a dream,' says one shopper. "This is my new go-to. My hair looked so smooth and perfect after using it." Another adds: 'This product is so amazing! It made the frizz go away completely even in this 98% humidity! It's awesome. I love how easy it is to apply and how well it smells and incorporated into my hair!' It truly is a gamechanger for many, with users incorporating this daily into their hair care routine. 'The NEW amika Frizz-Me-Not Hydrating Anti-Frizz Treatment is exactly what my hair routine was missing. It delivers instant hydration without feeling heavy or greasy, and it seriously keeps frizz at bay—even on the most humid days.' Don't miss out — shop the brand new Frizz-Me-Not Hydrating Anti-Frizz Treatment from Amika while stocks last, and be ready for the most humid days, with silky smooth hair — no frizz here!
Buzz Feed
10-05-2025
- Health
- Buzz Feed
27 Sephora Hair Products That Really, Truly Work
An Emi Jay hair smoothing stick to help keep those flyaways *away*. It's a buildable styling stick that's the perfect size for on-the-go slicking and gives you a natural hold that doesn't flake or make your hair dry. Use it with a brush if you want to add some extra flair to your edges! Promising review: "Seriously SO good! I use this almost every day--it holds my hair so well! Perfect for flyaways and my buns—love!" —BeautyGal95Price: $38 A heat protectant leave-in conditioner perfect for protecting your color-treated hair from being fried by your heat styling tools. If your hair has been dry, damaged, or frizzy, give it a few sprays before going in with the heat. This helps prime, detangle, add shine, volume *and* vibrancy to your colored strands before protecting them from up to 450 degrees of heat. Promising review: "This leave-in is basically magic. My mid-back, wavy, color-treated hair was getting more and more difficult to detangle after I washed it. A healthy dose of this and it detangles like a dream. The fact that it is also a heat protectant is just a bonus. I think I'm on my 4th bottle, and I always have one as a backup because I never want to risk running out." —IDreamofJenniePrice: $11+ (available in four sizes) Amika frizz-fighting hair treatment — good for all hair types — if you find that the first battle you want to fight against your hair is the frizz. If you're short on time but want big results, this 60-second rinse-out treatment can help! Promising reviews: "I have wavy hair, and whenever I air dry it or sleep with my hair wet, I wake up with SUPER frizzy hair. Used this and the next morning my waves were not frizzy at all, and looked perfect!" —myajmm"Love this stuff — especially the fact that it only has to be in your hair for one minute. Great for when you want to do a hair mask or treatment but don't have 10-15 minutes to wait. And of course it smells great!" —alirose2468Price: $32 A curl defining soufflé gel for the ~gworls~ with the curls looking for a gel that'll help define and hold the shape of their curls without making them hard and crunchy. Promising review: "I've been looking for a defining gel/cream for the past couple of months, and the Curlsmith Sytling Hair Souffle is now a must-have in my hair routine. The scent is fantastic, it leaves a refreshing fragrance in my hair that lasts throughout the day. It enhances the natural shape and texture of my curls, leaving them defined and bouncy. What sets this hair gel apart from others is its ability to provide definition without leaving the hair hard or crunchy. It manages to strike the perfect balance, giving my curls a soft and touchable feel. I 100% recommend this hair gel to anyone with curly hair!" —CamilaAlarconPrice: $12.50+ (available in three sizes) A Gisou hydrating hair mask powered by Mirsalehi honey and ceramides if your hair could use a heavy dose of hydration, strength, and shine without weighing down your hair. Promising review: "The best hair mask I've ever used. My hair felt silky smooth and smelled amazing. I used heatless curls the first night I used the mask, and my hair looked like it does when I leave the hair salon. Truly couldn't be more obsessed!!" —annasteff97Price: $22+ (available in two sizes) A refillable dry shampoo with a convenient kabuki brush for a precise application that doesn't waste product. Reviewers love how this shampoo makes it easier to control the amount of product they put on their strands. Promising review: "I love love this product!!! Re: the packaging, if you use loose setting powder on your face this really isn't any different. I flip the package upside down with the lid screwed on and it dispenses the perfect amount. I used the living proof phd dry shampoo for years. While that was my favorite aerosol dry shampoo (and I've tried them all), I probably won't ever go back to it after using this. It smells great, its super easy to use, and the brush instead of powder puff makes it easy to clean. It also doesn't get that sticky residue or make my scalp itchy like many other dry shampoos I've used. The only con would be the price point, but I'm thinking this will probably last longer because you have more control over the product. If you're fine spending $42 on dry shampoo, I'd definitely give this one a try!" —1234amduckettPrice: $32+ (available in two sizes) A *bestselling* dae 3-in-1 styling cream and taming wand that's not to be confused with a tube of lip gloss. This mini wonder holds the power to keep those rebellious strands in line. Promising review: "I got this because I have so many little hairs and it definitely helped tame them! Smell is amazing and leaves no residue after use! I loved it so much after my first try using it that I immediately bought another one for my mom and she loves it!" —SageM23Price: $18 A Bumble and Bumble thickening texture spray for a light hold and grip on your style that claims to add 40% more volume to your hair. Promising review: "My holy grail for many years. I have thick, wavy hair, and it keeps my style in check. It's not super heavy and feels great on my hair. I would say medium hold, so not going to be heavy duty if that is what you want." —koshumiaPrice: $16+ (available in three sizes) A Shark FlexStyle multi-styler comparable to a Dyson Airwrap but at less than half the price point. This tool transforms from a hair dryer to a hair styler with a quick change of the barrel. Reviewers love how quick and efficient it is, especially when drying. Promising reviews: "I've previously owned a Dyson airwrap and it needed replacing. I hated to spend $600 so I tried the Shark Flexstyle. I have been so grateful that I bought the Shark. It works just as well or even better than the Dyson and it cost half the amount. I gives me a blow-out look with bounce and waves that look natural and are easy to achieve." —GrandmaBear"Wow! I was really impressed by the hairdryer portion. It dries your hair fast. Definitely look forward to washing my hair more and not having to worry about the drying process taking forever. Also the compact style is great. I immediately threw my old hairdryer in the trash." —TheLHivePrice: $239 (originally $299) Moroccanoil treatment hair oil rich in antioxidants to infuse your mane with oil that won't leave your hair feeling greasy. A little goes a long way, and reviewers say the only thing that tops how effective this product is is how good it smells. Promising review: "I LOVE THIS PRODUCT!! My hair loves this oil so much, I've tried quite a few and I find this one doesn't leave my hair looking greasy. It makes my hair super soft and it smells amazing!!" —AliaadrianaPrice: $18+ (available in three sizes) A massaging brush to invigorate your scalp and help break down product buildup. Let's face it, it also just feels absolutely UH-MAY-ZING after a long day. Promising review: "I never write reviews but had to for this amazing scalp massager. I have been struggling with a dry scalp recently and this helps so much. Best one I've tried by far." —elizabethadelePrice: $18 A ~fresh and crisp~ Sol de Janeiro hair mist you can use on your body, too. Because every now and then we wanna smell amazing from *literally* head to toe. A mist of this will have people thinking you live beachside because they caught a whiff of neroli water, tangerine, and salty skin. Promising reviews: "Bought this for a friend's birthday and she loved it. I smelled it too, and I am OBSESSED!!! I will be buying one of these for myself." —Teagan180"THE BEST sol de janeiro fragrance they've released so far!!!!! I hope they make this one permanent in the future." —Sephora reviewerPrice: $25 An Ouai leave-in conditioner if you, like the reviewer below, are tired of those tangled knots you get after shampooing. This leave-in conditioner will have your brush flowing through your hair as smooth as butter on a pancake. Now that's smooth. Promising review: "I have tried quite a few different leave-ins as I have been bleaching my hair for quite a few years, and this is by far the best I've tried! My hair is always very knotted after a shower, and with other leave-ins, I would still have to fight to get the knots out, but not with this! It takes little to no effort to brush through my hair, and I love the coconut smell as well! I'm hoping they keep the scent around for a very long time!" —AllyP1123Price: $30 A wet brush dubbed ~wets get it on~ probably because they know that for some of us, the biggest battle is the after-wash detangle. This brush adjusts to your hair's unique type and texture so it can glide through with minimal shedding and pulling. You can use it on dry hair, too. Promising review: "I am beyond obsessed with this brush... otherwise I would never take the time to write a review! I have thick, coarse hair and it brushes through with ease. The individual comb rows make it easy to glide and easy to clean. Seriously, I'm going to tell everyone I know to buy this brush." —ash78806Price: $20 A clarifying shampoo by Bread Beauty here to help you finally get rid of all that buildup in your scalp. This foamy shampoo will give you that ultra clean feeling, ridding your hair of oil and product buildup without stripping it of its natural oils. Promising review: "This product is amazing! Everyone needs a clarifying shampoo in their routine and this is a great option. It has a subtle minty clean feel (not smell) when it's worked into the scalp, and it doesn't leave your hair feeling stripped of its natural oils. My only worry is that it will go super quick since it isn't a lot in the bottle, but it's a luxury brand, so I'll pay for it!" —itsadawnPrice: $24 A vegan, curl-enhancing melonberry smoothing gel infused with vitamin C, strawberry seed oil, and squalane to give your hair a gentle hold, help increase shine *and* your hair's ability to retain moisture. Promising reviews: "This gel is exquisite! Light formula yet enough hold for those with fine, low-density hair. It smells like berries and strawberries. The quality of the products is high. Therefore, you do not need to use much product to achieve your desired results. For reference, I have low porosity, 3C curls, and it worked excellently. I would give this product 10/10!" —JennyContreras"I fell in love with their blue tansy and melonberry conditioner spritz, so I HAD to try this! It smells like summer watermelon in a bottle and ACTUALLY works! I've struggled with frizzy hair my whole life and didn't know until using their products I have some curls that needed more moisture. One week in, and it's holding up to DC level humidity and giving my waves shape!!" —KjadesPrice: $24 A Briogeo scalp treatment to help alleviate itchy scalps and eliminate flakes. The treatment uses a charcoal and tea tree formula that provides hydration and removes impurities. Promising review: "I paired this with Briogeo's Scalp Revival™ Charcoal + Tea Tree Buildup Spray and it's the first time in years my flakes have decreased, my scalp doesn't feel dirty nor does it crumble when I scratch it (ick). Both products are fungal acne safe. I am in love and so, so grateful. No other products (including medicated shampoos) have helped. Exfoliation, hydration and actually removing/washing out the dead skin cells is so crucial for those who suffer from seb derm (often paired with fungal acne), and it is so hard to find a product that does all of the above and doesn't make the condition worse due to esters, oils, and other products feeding the issue." —JkimbeautyPrice: $32 A Fenty Hair moisture repair shampoo that's said to give results after just one use. This gentle, color-safe shampoo features a warm amber floral scent that'll make your hair smell as good as it feels after a wash. If you've been trying to hide your breakage and split ends, have no fear, this shampoo is here! Promising review: "This shampoo is amazing! It left my hair hydrated, non-stripped, and smelling amazing! I'm so happy that I picked up this product. LOVE LOVE LOVE! Will be purchasing more." —RiaaaaaaaaPrice: $30 Dae Desert Clarifying Shampoo for when your traditional shampoo just isn't giving you that squeaky clean feeling. This shampoo is *good for all types* and will help really get into your hair, helping to rid it of excess oils and product buildup. Promising review: "This is so good. I have never tried a clarifying shampoo. I love and use Moroccanoil but it will be good to incorporate! Very clean." —Alex5l13Price: $26 Bread Beauty Hair-Foam: Curl Defining Mousse that's as easy as one, two, three. Wet hair, apply mousse, diffuse, and voilà! Definition for days — literally. Promising review: "I absolutely LOVE this foam. It makes my hair soooo soft and gives the most beautiful curl definition to my 4b hair. The foam doesn't give the strongest hold (I get about 3-4 days from my wash and go with this alone), but it pairs beautifully with their gel. Also, I'm never able to refresh my curls, but with this, I can. I'm on day six today and am still wearing my hair down after refreshing yesterday. I absolutely LOVE this foam." —MeamurpPrice: $26 Ouai Treatment Mask for Fine and Medium Hair with a scent that reviewers rave about almost more than how well it works. Adding this mask (complete with shea butter, panthenol, and hydrolyzed keratin) into the mix of their wash routine has left their hair hydrated, healthy, shiny, and smelling uh-may-zing! Promising reviews: "I never write reviews, but after one use of this product, I felt like I had to! My hair has always been dry, frizzy, and dull. I have recently started trying to fix these problems through various products, but nothing has worked as well as this treatment mask. It smells amazing, feels amazing, and, most importantly, makes my hair look amazing! I have noticed that my hair feels bouncy, light, and is seemingly more shiny with less frizz. I am so impressed with this product; my hair has truly never felt better. Thank you, Ouai!" —Kaytini"Before using this hair mask, I always thought my haircare routine was just fine. But I didn't know what I was missing! This has changed everything, and I don't want to ever go back to not using a hair mask. I now use this Ouai hair mask every time I wash my hair, and I've gotten so many compliments. For context, I have wavy/curly hair and I had always gone 3–4 days between washes. I leave the mask on for about 10 minutes in the shower before washing it out thoroughly. I've also been using conditioner on my ends afterward. I thought this mask would Ouai (haha get it?) my hair down, but it's actually helped me to go five days between washes, and I still get compliments on my day five hair!" —cwalton09Price: $38 Pattern Leave-In Conditioner for Curls & Coils for the curly, coily cuties looking for an after-wash product to lock in their moisture. It'll give you extra assistance when detangling, help boost hydration, and give a soft definition to your curls. (Pssst: A birdie told me Pattern products were behind Kerry Washington's demure hair at the Golden Globes.) Promising reviews: "I love it! It keeps my 4c hair manageable and soft. It has great slip! It's hands down the best leave-in that I have ever owned. Plus, a little goes a long way." —StephanieP12345"I have frizzy, dry, medium-curly hair, and this is the best hair product I've ever used. It is the only post-shower product I use, as it acts as both a curl cream and a leave-in. The Palo Santo smell is probably the most low-key/not horrendous scent I've been able to find in a hair product of this price and quality." —beautycrushx3Price: $12+ (available in three sizes) K18 Leave-In Repair Hair Mask Treatment designed to venture past the hair cuticle to improve strength, softness, smoothness, and bounce. You'll be left with a salon-fresh mane after revitalizing your strands from color, chemical, and heat damage. Promising reviews: "This has fixed my hair! My new hairstylist used this on me once before and told me to get some to help fix prior damage from a previous hairstylist and this has been a life-changer! I started off using it once a week, and now I use it every few weeks." —Mjbaby23"Wow. I have never used a product where I have seen a difference in just one use. It is pretty pricy, but it is so worth it. It left my curls healthy and hydrated. I have 3a curls, divided into three sections, and used one pump on each section. I love that this brand has light/no fragrance. Curly hair product scents can be very overwhelming and make me nauseous. I would buy this product all over again!" —AnonymousPrice: $29+ (available in two sizes) Color Wow Dream Coat Supernatural Spray Anti-Frizz Treatment so when the heat and humidity turn up, your frizz will not. This heat-activated smoothing treatment will help ensure your hairdo of the day won't turn into a *hair don't* when the sun comes out to play. Promising review: "I've been using this hair treatment for years and swear by it. I accidentally got a sample of it years ago, and now I purchase it the moment the bottle is empty. My hair almost looks like I'm out of a movie set after applying the spray to damp hair and blow-drying it. Even when I had to switch to a simpler, cheaper shampoo and conditioner, this treatment helped make my hair look really good. I use it twice a week or so and highly recommend it. A large 200-ml bottle lasts me a year or perhaps even longer." —Yana23Price: $12+ (available in three sizes) Olaplex No. 3 Hair Perfector Pre-Shampoo Hair Repair Treatment to help protect your hair from damage as you embark on your hair journey to find the perfect shade of dye that represents your inner being. Promising review: "Improved my hair and helped prevent split ends. Helped with the dryness and brittleness of my curly hair. Overall, my hair was less frizzy and smoother." —CupCakeLushiePrice: $30+ (available in two sizes) A clarifying purifier here to help salvage your oily scalp. This Rootist serum is packed with a multivitamin superfood that helps to rebalance the oil in your scalp and soothe irritation. Promising review: "I have a very oily scalp that gets super oily less than 24 hours after washing. Before I purchased the product, I used to have to put baby powder on my roots before going to bed, as dry shampoo wouldn't fully refresh my hair in the morning, and my hair just looked so flat and felt gross. I wash my hair every other day and would wash it every day, but that's not great for your scalp. With this product, I don't need to put baby powder on my roots before bed, and my hair looks nice and refreshed using dry shampoo the next day. It's super fluffy and my scalp feels nice. I also have not had any adverse reactions, which is a bonus as my skin is quite sensitive. This will be a regular purchase for me until I can find something that doesn't break the bank." —JennHayPrice: $48 A blowout styling milk when you want to channel your inner '70s It Girl by rocking a Farrah Fawcett-esque hairdo. This styling milk will help guard your hair against the heat and humidity. Just put one to two pumps in your hand, rub together, and disperse throughout your damp hair before blow drying or styling! Promising review: "Love!!!! I have relatively thinner hair and this adds so much volume and body. It really does add a lot of hold. A great one-and-done product for blowouts. " —MKCG1212Price: $32
