27-05-2025
Kumari Fine Jewellery launches Bandra flagship store
Kumari Fine Jewellery has opened its second Mumbai outlet on Turner Road, Bandra, marking a key milestone in the brand's expansion less than six months after launching its first store in Kala Ghoda in 2024. The modern fine jewellery label, an offshoot of DP Jewellers, is targeting five to six stores in Mumbai by December 2025 and aims to establish 30 to 35 stores across major metros over the next three years.
'Kumari is not just a new brand- it's a new blueprint for what jewellery retail in India can look like,' said Kumari Fine Jewellery's CEO Amit Bandi in a press release. 'We're building a model that's agile, data-led, and deeply attuned to how young India shops today- style-first, digitally connected, and experience-driven.'
The label targets a younger, style-conscious demographic with lightweight, customisable designs ranging from Rs 10,000 to Rs 1.5 lakh. Kumari has recorded 20% month-on-month revenue growth and grown digital engagements from 25,000 to 300,000 since its launch.
'Our vision was to evolve from the traditional mass-merchandise model of approach of DP Jewellers into a modern retail experience that speaks to today's youth,' said the brand's co-founder Vikas Kataria. With an omni-channel strategy and plans for international pop-ups in London and the UAE by December 2025, Kumari Fine Jewellery is positioning itself at the intersection of heritage craftsmanship and contemporary design for next-gen Indian consumers.
