Latest news with #Ammy
Time of India
23-05-2025
- Entertainment
- Time of India
Ammy Virk opens up about disrespect from Mumbai music producer
has made a significant mark in both Punjabi and Bollywood film industries. He is set to reunite with for an upcoming comedy project. Recently, in an interview, Ammy shared an experience where a well-known Mumbai music producer treated him disrespectfully. Tired of too many ads? go ad free now First Experience of Rejection Talking to Bollywood Bubble, Ammy shared his experience of the first time he truly felt rejected. He recalled that a well-known music producer had asked for vocals from him and his team for a song. Ammy later found out that this producer often requests multiple artists to submit their vocals and then selects the best one without informing the others whether their version was used or not. He chose not to reveal the producer's name, mentioning that the person is quite famous and continues to do well in the industry. Similar Incident with The actor revealed that the producer had reportedly treated Gippy Grewal in a similar manner, which he found upsetting. Despite the producer's significant reputation and long tenure in Mumbai's industry, Ammy felt disrespected when his vocals were not used after submission. He acknowledged that someone else likely performed better, which justified the choice, but emphasized that such behavior is not customary in Punjab's music industry. Hesitant to Collaborate Again He expressed that the producer should have either refrained from asking for vocals or clearly communicated that multiple artists were being approached. This experience made him feel deeply rejected and hurt. Consequently, he and his team have become somewhat hesitant about working with the producer again. Upcoming Projects On the work front, the actor will next be seen in 'Saunkan Saunkanay 2' alongside .
News18
23-05-2025
- Entertainment
- News18
Ammy Virk Slams Stereotyping Of Sikhs In Bollywood: ‘We Were Reduced To Comic Relief'
Last Updated: Ammy Virk reflects on the misrepresentation of Sikhs in Bollywood, calling out the industry for reducing them to comic stereotypes. Ammy Virk is not just an actor or a singer—he is a storyteller who glides effortlessly between the worlds of music, drama, and comedy. As he gears up for the release of Saunkan Saunkne 2, the sequel to one of his most beloved Punjabi comedies, Ammy reflects on cinema, culture, and the evolving portrayal of Sikhs in mainstream Indian films. For decades, Sikh characters in Hindi cinema were often boxed into narrow stereotypes—loud, comic, often caricatured. But that narrative is beginning to shift. Ammy, along with Diljit Dosanjh, represents a new wave of artists pushing boundaries and stepping into substantial, leading roles that reflect the community's depth and diversity. 'I don't fault the Hindi film industry entirely for that," Ammy says candidly when asked about the longstanding typecasting. 'They had seen these kinds of stereotypes around them. If you go to Shri Hazur Sahib in Maharashtra, you'll find Sikhs who've lived there for generations. Their appearance and culture are very different from that in Punjab. It's a result of that regional mix. Filmmakers just borrowed from what they observed." But he doesn't let cinema off the hook completely. 'Of course, there has been some character assassination too. Sikhs could have been shown as sophisticated as well—think of Sikh prime ministers, thinkers, pop stars. They, too, represent who we are," he adds. 'But now, I am happy with the change. People like Diljit paaji are doing so well and representing us globally." Ammy's latest film sees him reunite with longtime collaborators Sargun Mehta and Nimrat Khaira. Their off-screen camaraderie has been a vital ingredient in creating memorable moments on screen. Recalling a particularly emotional scene from Qismat 2, Ammy shares, 'It was freezing cold. Sargun and I were out in the open shooting the climax. Tania was rushing to get us blankets. And we were still cracking up. Even when the scene was heavy, that rapport helped keep us grounded." As Saunkan Saunkne 2 prepares for its theatrical release on May 30, Ammy remains a force of Punjabi cinema—grounded in tradition, yet always pushing for a richer, more nuanced representation of his people and their stories.
Hindustan Times
23-05-2025
- Entertainment
- Hindustan Times
Ammy Virk says there used to be 'character assassination' of Sikhs in Bollywood: 'Could have shown us as sophisticated'
He is a multi-faceted man, Ammy Virk. He sings, acts, and even in that, his performances range from comedy to drama. His new film, Saunkan Saunkne 2, is the sequel to one of his most successful comedies. Ahead of the release of the film, Ammy speaks with HT about the film, the idea of comedy, and the representation of Sikhs in mainstream cinema. Saunkan Saunkne 2 reunites Ammy with Sargun Mehta and Nimrat Khaira, two actors with whom he has done multiple films in the past. The actor says their off-screen rapport often drives the performances, even in tragic scenes. "We were shooting the climax of Qismat 2. It was very cold. Sargun and I were in the open, and Tania was arranging our blankets. We were still laughing even though it was a heavy scene. The rapport helps, and it keeps things light and entertaining," he says with a laugh. Saunkan Saunkne 2, like the first part, deals with a polygamous man, who is now on the lookout for wife number 3. But despite taking a sensitive issue like this in a light-hearted way, the film never received any criticism. Ammy chalks it down to the audience's understanding and intelligence. He explains, "People understand it's a comedy, and they take it like that. They know we are not trying to give any message. For instance, if we talk about South films, there is so much action and so many explosions. That is not happening in real life. The same goes here! It's just entertainment." The actor adds that today's audience is 'syaani' (smart) enough to understand a filmmaker's intention. He adds, "The audience understands what a film is made for by any person. Whether it's for making money, catching people's emotions, or just to fool people, the audience understands all that. People are smart!" For years, Hindi cinema had been guilty of depicting Sikhs in very limited roles. They were either reduced to muscle men or comic relief, a trend that is changing now. Ammy, along with Diljit Dosanjh, is one of the few Sikh actors to play lead roles in mainstream Hindi films of late. Talking about the stereotypical depiction of his community for years, he says, "I don't fault the Hindi film industry for that (stereotype). They had seen these kinds of stereotypes around them. If you go to Shri Hazur Sahib (a Sikh holy place in Maharashtra), you will find that look and getup. There are Sikhs who have been living in Maharashtra for generations, and their getup is very different from how it is in Punjab. It is because of the mixed culture. Whoever made films in the past borrowed from them." But he agrees that there was some fault of the storytellers, too. "Of course, there has been some character assassination, too. They could have shown Sikhs as sophisticated people, too, but most characters were reduced to comic relief. There have been Sikh Prime Ministers and pop stars. They also represent our culture," says Ammy, before adding, "But now I am happy with the change. People like Diljit paaji (Diljit Dosanjh) are doing so good and representing us on the global stage." Saunkan Saunkne 2 is scheduled to be released in theatres on May 30.
