3 days ago
Curefoods Arambam: Curefoods' Arambam enters master franchise agreement with EAT360, ET HospitalityWorld
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ETHospitalityWorld
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Curefoods announced that Arambam, one of the health-focused food brands of its subsidiary Millet Express , has signed a master franchise agreement with EAT360 , founded by Anand Goud Lingala . This collaboration marks the first master franchise partnership for Arambam, aligning with its structured approach to standardised store formats and regional franchise agreement spans 18 months, during which EAT360 will operate Arambam outlets under a unified model approved by Curefoods — encompassing standardized store size, curated offerings, and brand identity. The rollout is structured, with a target of 20 stores in one year, as part of the terms of master franchise agreement, a company release Nagori, Curefoods, said, 'We're pleased to announce this agreement with EAT360, led by Anand Lingala. Arambam was built to reflect a balanced, health-oriented food philosophy rooted in Indian traditions, and we're committed to maintaining that vision in every outlet. This agreement helps ensure brand consistency while tapping into strong regional expertise.'Anand Goud Lingala, founder of EAT360, added, 'It's an honour to partner with Curefoods and represent the Arambam brand. The clarity in their brand vision and operational excellence made this collaboration a fit for us. We're aligned on quality, consistency, and creating value through disciplined execution.'This collaboration reflected Curefoods' emphasis on franchise-led growth , supported by quality control and brand stewardship across all partner locations. Arambam, known for its clean, Indian-inspired meals rooted in traditional wellness principles, has steadily built a consumer base through its approach to healthy eating, the release is a Bengaluru-based house of food and beverages brands, founded by Ankit Nagori in 2020. It houses brands like Kitchens of EatFit, CakeZone, Nomad Pizza, Sharief Bhai, Olio Pizza, Frozen Bottle, Krispy Kreme, Arambam, and many more.
