6 days ago
Swindon announce rise in early season ticket sales this season
Swindon Town have nearly equalled their season ticket sales for last season already as the Early Bird deadline has passed.
The window for supporters to buy their season tickets at a reduced rate has finished at Swindon, after the club saw a small rise in prices of around seven per cent for supporters compared to the previous campaign.
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Swindon announced that they sold 3,800 season tickets from when they went on sale in March up until May 31.
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This constitutes an improvement on last year, when Town had to extend their Early Bird window into June after a slow start to the summer following their worst-ever season in the four-tier EFL, and in total sold less than 4,000 for last season, having sold around 4,500 in 2023/24.
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Compared to the 2022/23 season, sales are down from the 4,200 season tickets sold by early June, but it shows progress from last season.
Prices for season tickets now increase to £450 for adults in a side stand and £425 in the Town End; £335 for over-65s in the side stands and £325 in the Town End; £195 for under-21s in the side stands and £185 in the Town End; £155 for under-18s in the side stands and £145 in the Town End; £45 for under-11s in the side stands or Town End; and £510 for a family season ticket.
This uptick on last year's sales should be a major boost for Swindon as getting supporters to buy season tickets early is big for funding the club during the summer when matches are not being played – especially as Swindon are not expected to have a home friendly match this season due to the new pitch being installed.
Speaking to The Adver last summer, former chairman Andrew Fitton explained the value of season ticket sales: 'It is huge because it is money upfront, it is as simple as that.
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'You give away quite a discount to get that money upfront, but you live off that money for the rest of the season.
'We got it wrong when I first became chairman because we took over in the November and the season ticket money had been effectively spent, and we had to fund the rest of the season ourselves from there.
'What you try and do is eek that money out for a large part of the season, knowing that you have got a little bit of money coming in through the gates every week. It is really important.'
