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Qantas reveals major partnership with Aussie retailer
Qantas reveals major partnership with Aussie retailer

News.com.au

time18 hours ago

  • Business
  • News.com.au

Qantas reveals major partnership with Aussie retailer

Qantas has just announced it will partner with major Aussie retailer David Jones in a move that will see travellers and shoppers alike benefit hugely. The partnership comes as David Jones prepares to launch its new loyalty program, David Jones Rewards, in October this year. The long-awaited program means shoppers can earn and redeem David Jones Rewards Points and also Qantas Points. Equally, David Jones shoppers will be able to redeem their Qantas Points on a wide range of rewards across the airline's frequent flyer program, including over 20 million reward seats, flight upgrades, hotel stays, and other travel perks. Qantas Loyalty CEO Andrew Glance told the two Australian companies have been in talks for 'several months' over a collaboration. 'We felt the timing was right with David Jones relaunching its loyalty program later this year,' Mr Glance said. 'We also share a really rich history if you look back into the archives. When we recruited our first female cabin crew in 1947, they would actually visit David Jones department stores to be fitted for their uniforms. So, it's great be launching this landmark partnership 80-odd years later.' The move comes as retail rival Myer is set to relaunch its own customer loyalty offering, designed by Myer boss and former Frequent Flyer executive Olivia Wirth. Ms Wirth, who over six years built the Qantas points scheme into an earnings powerhouse, is now ensconced as the executive chair of Myer where she has partnerships with companies like Virgin Australia, Commonwealth Bank and Coles, the Courier Mail reports. Myer does have Qantas as a partner in its Myer One rewards program, however Mr Glance signalled Davod Jones had the better deal, describing it as 'simplistic'. 'This (David Jones) is a deeply integrated partnership, not only through the 40 stores, but also through online, it will provide a deeply integrated experience point of sale and effectively provide benefits across the entire program,' Mr Glance told The Australian. 'So fundamentally different (from Myer). And from our perspective, this is a cornerstone partnership that will be showcased across our audience.' More than half of Qantas frequent flyers have earned points with retailers in the last 12 months – and once launched, shopping at David Jones will unlock billions more points for members in the coming years, according to the airline. 'David Jones is going to be an absolute cornerstone partner for us,' Mr Glance told 'Around two-thirds of all Qantas Points are actually earned on the ground, and a significant portion of that comes from retailers. 'There's an undeniable appetite from our Frequent Flyers to collect more points through their everyday spending, which is why this partnership with David Jones is so exciting.' He said it will help expand the airline's footprint across categories like fashion, beauty, homewares, and electronics. 'Members will be able to earn Qantas points on their everyday purchases at David Jones and then redeem those points for incredible travel experiences or shopping their favourite brands in-store.' David Jones CEO Scott Fyfe said of the 55 million visitors to their physical stores and 110 million visitors to each year, 'we know a large number of our customers are also frequent flyers, so we're thrilled to welcome the national carrier to our department store'. Mr Glance said given two Qantas Frequent Flyers are already loyal or regular David Jones shoppers, they expect the partnership to be 'incredibly well received'. 'In fact, roughly 57 per cent of active members are earning with retailers right now, so we know there's a strong desire for these kinds of partnerships,' Mr Glance told 'This isn't just for our Frequent Flyers; it's also a fantastic opportunity for our Frequent Buyers to get even more value from their everyday spending.' Full details of the partnership and the David Jones Rewards program will be revealed when it launches later in the year, including the points which can be earned.

The price of loyalty: David Jones shoppers to bank Qantas points in revamped scheme
The price of loyalty: David Jones shoppers to bank Qantas points in revamped scheme

Sydney Morning Herald

timea day ago

  • Business
  • Sydney Morning Herald

The price of loyalty: David Jones shoppers to bank Qantas points in revamped scheme

Australians will be able to bank Qantas frequent flyer points when shopping at David Jones in a new partnership that will further stoke the intensifying rivalry between the nation's two biggest department store chains. The tie-up allows David Jones to piggyback off the nation's largest loyalty program, with more than 17 million members, when it unveils its own rewards program in late September. 'Clearly, our current proposition at David Jones was much more of a birthday reward scheme. This is much, much more than this,' David Jones chief executive Scott Fyfe said. 'Customers will get the preference whether they want to earn David Jones reward points or they want [Qantas frequent flyer points]. The major benefit we've got is that anyone [who] joins the collective scheme, from a Qantas frequent flyer perspective, will be able to redeem through David Jones, and get the full curation and offer of our brands, both in the store ... as well as online.' Qantas Loyalty boss Andrew Glance said the two companies enjoyed a long history, stretching back to 1947 when Qantas recruited its first female cabin crew who made their first pit stop at David Jones to be fitted out in a military-inspired uniform. In 1948, David Jones buyer Mary Alice Shiell flew Qantas to Paris to secure the first Christian Dior parade outside the fashion capital. 'We walk into these partnerships very strategically, and we do it for absolutely the right reasons,' said Glance. One in two Qantas frequent flyers are already David Jones shoppers, and two-thirds of Qantas points are earned through retail partners. David Jones will announce further details of its new rewards program in late September.

The price of loyalty: David Jones shoppers to bank Qantas points in revamped scheme
The price of loyalty: David Jones shoppers to bank Qantas points in revamped scheme

The Age

timea day ago

  • Business
  • The Age

The price of loyalty: David Jones shoppers to bank Qantas points in revamped scheme

Australians will be able to bank Qantas frequent flyer points when shopping at David Jones in a new partnership that will further stoke the intensifying rivalry between the nation's two biggest department store chains. The tie-up allows David Jones to piggyback off the nation's largest loyalty program, with more than 17 million members, when it unveils its own rewards program in late September. 'Clearly, our current proposition at David Jones was much more of a birthday reward scheme. This is much, much more than this,' David Jones chief executive Scott Fyfe said. 'Customers will get the preference whether they want to earn David Jones reward points or they want [Qantas frequent flyer points]. The major benefit we've got is that anyone [who] joins the collective scheme, from a Qantas frequent flyer perspective, will be able to redeem through David Jones, and get the full curation and offer of our brands, both in the store ... as well as online.' Qantas Loyalty boss Andrew Glance said the two companies enjoyed a long history, stretching back to 1947 when Qantas recruited its first female cabin crew who made their first pit stop at David Jones to be fitted out in a military-inspired uniform. In 1948, David Jones buyer Mary Alice Shiell flew Qantas to Paris to secure the first Christian Dior parade outside the fashion capital. 'We walk into these partnerships very strategically, and we do it for absolutely the right reasons,' said Glance. One in two Qantas frequent flyers are already David Jones shoppers, and two-thirds of Qantas points are earned through retail partners. David Jones will announce further details of its new rewards program in late September.

Epic new deal for Qantas frequent flyers
Epic new deal for Qantas frequent flyers

Perth Now

time3 days ago

  • Business
  • Perth Now

Epic new deal for Qantas frequent flyers

Australians looking to escape the cold are now eligible to cash in their Qantas frequent flyer points on trips with another airline. From Thursday, holiday-goers will be able to book hundreds of thousands of new reward seats across Hawaiian Airlines' global network, spanning all four major Hawaiian Islands, 15 cities in the US and 10 international destinations. Qantas Loyalty chief executive Andrew Glance said the number of classic reward seats booked with partner airlines had doubled in the last five years. 'We know how important it is that we continue to invest in growing our network and provide members with more opportunities to use their points,' he said. 'We know Hawaii is one of the most sought-after destinations for our frequent flyers and the partnership with Hawaiian Airlines will be welcome news for members eyeing up their next overseas trip. 'Our members will be able to use their points to connect to one or all four major Hawaiian Islands or look to build Honolulu into their itinerary as a convenient stopover en route to North America. Loyalty chief executive Andrew Glance said the number of classic reward seats booked with partner airlines had doubled in the last five years. Supplied Credit: Supplied 'The partnership with Hawaiian Airlines also builds on the recent launch of our direct Melbourne to Honolulu Qantas service in May and gives our members more routes, more choice and more access to travel rewards using their points.' Qantas frequent flyers will also earn points and status credits on Hawaiian Airlines-operated flights for travel to Hawaii and mainland US. The addition of the new reward seats adds to the 20 million already available across Qantas, Jetstar and 45 partner airlines, including Emirates, American Airlines and Cathay Pacific.

New deal for Qantas frequent flyers
New deal for Qantas frequent flyers

Perth Now

time4 days ago

  • Business
  • Perth Now

New deal for Qantas frequent flyers

Australians looking to escape the cold are now eligible to cash in their Qantas frequent flyer points on trips with another airline. From Thursday, holidaygoers will be able to book hundreds of thousands of new reward seats across Hawaiian Airlines' global network, spanning all four major Hawaiian Islands, 15 cities in the US and 10 international destinations. Qantas Loyalty chief executive Andrew Glance said the number of classic reward seats booked with partner airlines had doubled in the last five years. 'We know how important it is that we continue to invest in growing our network and provide members with more opportunities to use their points,' he said. 'We know Hawaii is one of the most sought-after destinations for our frequent flyers and the partnership with Hawaiian Airlines will be welcome news for members eyeing up their next overseas trip. 'Our members will be able to use their points to connect to one or all four major Hawaiian Islands or look to build Honolulu into their itinerary as a convenient stopover en route to North America. Loyalty chief executive Andrew Glance said the number of classic reward seats booked with partner airlines had doubled in the last five years. Supplied Credit: Supplied 'The partnership with Hawaiian Airlines also builds on the recent launch of our direct Melbourne to Honolulu Qantas service in May and gives our members more routes, more choice and more access to travel rewards using their points.' Qantas frequent flyers will also earn points and status credits on Hawaiian Airlines-operated flights for travel to Hawaii and mainland US. The addition of the new reward seats adds to the 20 million already available across Qantas, Jetstar and 45 partner airlines, including Emirates, American Airlines and Cathay Pacific.

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