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Travel Daily News
a day ago
- Business
- Travel Daily News
Michigan Central to bring new NoMad Hotel to Detroit
Hilton's first luxury lifestyle hotel in the United States, NoMad Detroit is set to open in 2027, part of Ford Motor Company's visionary plan for the former train depot turned tech and culture hub. DETROIT – NoMad Hotels has announced its debut in Michigan, following an agreement with Ford Motor Company to open a nearly 180-guest room hotel in Detroit. The hotel will be housed within The Station at Michigan Central, a 30-acre tech and cultural hub. This is part of an ambitious effort to revitalize Detroit's historic, once-abandoned passenger rail station. NoMad Detroit closely follows the announcement of the brand's Asia debut in Singapore, after Sydell Group and Hilton partnered together last year in a joint venture to grow the NoMad brand. The NoMad brand was founded in 2011 and is led by CEO Andrew Zobler, an industry veteran in the lifestyle hospitality space. NoMad's legacy in creative place making is unmistakable, with its brand becoming a namesake for the New York neighborhood it helped revitalize. 'NoMad has built a reputation for developing hotels that take inspiration from the history, art, design and culture that make a place unique, and NoMad Detroit is poised to be no exception,' said Andrew Zobler, Founder & CEO, Sydell Group. 'A city steeped in history with an incredibly bright future, NoMad Detroit is part of an ambitious project that is transforming The Station at Michigan Central into a center for commerce, innovation, community and culture. As we continue the international expansion of NoMad from the iconic London location, with plans to launch in Detroit and Singapore and more in the works, we look forward to giving travelers a chance to experience our unparalleled luxury in the most vibrant destinations.' Expected to open in 2027, NoMad Detroit will anchor the west side of The Station and the top five floors of the building's tower. Nearly 180 guest rooms, including 30 suites, are slated for the upper floors, marking the first time in the building's history that floors 14-18 will be occupied. Visitors will also enjoy luxury wellness facilities and additional amenities. Originally opened in 1913, The Station was designed by architects Warren & Wetmore and Reed & Stem, the same team behind New York's famed Grand Central. NoMad, a globally recognized hospitality innovator, will reimagine The Station's historic restaurant and carriage house with its signature restaurant and bar concepts. The interior design will celebrate the work of Detroit artists and makers throughout public and guest spaces, continuing NoMad's tradition of working with local collaborators to make its hotels at once global and very rooted locally. 'A year after we opened Michigan Central Station to the world, our vision to create a global innovation hub and a destination symbolizing Detroit's future is well underway,' said Bill Ford, Executive Chair, Ford Motor Company. 'Together with NoMad and Hilton, we are now announcing the next phase of our ambitious vision offering visitors and the community a unique hotel destination and memorable food and beverage experiences in this iconic landmark. The new NoMad Detroit hotel will not just be a place to stay, but an energetic and exciting gathering place for years to come.' Detroit is the only U.S. city to be designated by UNESCO as a City of Design, making it the perfect home for NoMad's Michigan debut, while The Station's storied past leaves deep wells of inspiration for the hotel's design. Initially opened in 1913 and replacing the previous Detroit Union Depot, The Station's more than 110-year history will ground the hotel's design. Restorations of historic architectural details are important, not just to the aesthetic of the hotel, but to make sure that each guest's stay helps them connect to their environment. NoMad's careful renovation of the space will connect the rich history of Michigan Central Station and the City of Detroit with NoMad's global spirit. NoMad Detroit's design will be borne out of a collaboration with local artists and makers to create a compelling concept that engages with the community. 'Michigan Central is proud to welcome the NoMad brand to Detroit, bringing world-class hospitality to one of the country's most iconic buildings,' said Josh Sirefman, CEO, Michigan Central. 'NoMad's track record of thoughtfully integrating into culturally significant places and for creating spaces that celebrate local character made them a natural fit. This partnership is a continuation of our work of turning The Station at Michigan Central into a global destination that serves residents and attracts visitors as well as inspiring entrepreneurs, industry, and creatives.' The announcement of NoMad Detroit comes nearly one year after Michigan Central and Ford celebrated The Station's reopening last June and propels the project forward to its next phase of reactivation as a global destination. As the centerpiece of Michigan Central's 30-acre district, The Station supercharges the growth of Detroit's technology ecosystem by accommodating larger tenants and established companies, attracting technology talent, drawing in diverse businesses and integrating youth training. Since launching in April 2023, Michigan Central has grown into a diverse innovation ecosystem with nearly 240 companies. Michigan Central and Ford opened The Station in June 2024, after a meticulous six-year restoration, as the centerpiece of the 30-acre district. Today, The Station has become home to multinational corporations and small businesses as tenants and has welcomed nearly 300,000 visitors to experience unique cultural programming and historical tours. NoMad Detroit will deliver accessible luxury experiences to Detroiters, Michigan Central's network of startups and industry partners, and visitors while treating guests to unparalleled views across the neighboring Corktown and Southwest neighborhoods, downtown Detroit and Canada. 'This project is one of many new locations for Hilton's luxury brands, following announcements in Turks & Caicos, Egypt, Singapore and India,' said Kara Randall, Vice President, luxury and mixed-used development, Hilton. 'With our existing NoMad footprint in London and NoMad Singapore in the pipeline in Asia, we chose to announce our next NoMad project with Ford, who, like Hilton, represents iconic American companies at this quintessential crossroads for U.S. travel in the historic renovation of Michigan Central Station. This project champions Detroit, rejuvenates a historic landmark and marks Hilton's luxury debut in Michigan, part of Hilton's aim to serve every stay occasion in every location.' Detroit anchors one of the largest regional economies in the United States, with significant contributions from the automotive industry, healthcare, finance, and technology sectors. The city attracts more than 16 million visitors per year and, as a UNESCO 'City of Design,' Detroit continues to be a vibrant and culturally rich destination. This signing is a significant addition to Hilton's luxury portfolio worldwide, which now boasts more than 500 properties, thanks to significant growth for Hilton's luxury brands as well as an exclusive partnership with Small Luxury Hotels of the World. Recent luxury openings include Waldorf Astoria Costa Rica Punta Cacique, Waldorf Astoria Osaka, Sax Paris, LXR Hotels & Resorts, and Signia by Hilton Amman. Hilton has nearly 100 luxury hotels under development worldwide. NoMad hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton's 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, and the Hilton Honors mobile app.
CBS News
02-06-2025
- Business
- CBS News
Luxury hotel company to locate on top floors of Michigan Central Station
A luxury hotel is moving into part of Michigan Central Station, planning 180 rooms and 30 suites for the top floors of the building's tower. This development will be the debut of NoMad Hotels in Michigan, via an agreement with Ford Motor Company that now owns the former passenger rail station. "A year after we opened Michigan Central Station to the world, our vision to create a global innovation hub and a destination symbolizing Detroit's future is well underway," Bill Ford, executive chair of Ford Motor Company, said in the press release. The NoMad announcement Monday follows the announcement of the hotel brand's Asia debut in Singapore, after Sydell Group and Hilton partnered last year in that joint venture. The NoMad brand was founded in 2011 and is led by CEO Andrew Zobler, an industry veteran in the lifestyle hospitality space. The Michigan Central location will be part of Hilton's international luxury portfolio, with wellness facilities and additional amenities amid an interior design that celebrates the work of Detroit artists and makers. "NoMad has built a reputation for developing hotels that take inspiration from the history, art, design and culture that make a place unique, and NoMad Detroit is poised to be no exception," Andrew Zobler, Founder & CEO, Sydell Group, said in the announcement. "A city steeped in history with an incredibly bright future, NoMad Detroit is part of an ambitious project that is transforming The Station at Michigan Central into a center for commerce, innovation, community and culture." The hotel space is expected to open in 2027. The development will mark the first time in the building's history that floors 14-18 will be occupied. Built in 1913, Michigan Central Station was intended as a replacement for the previous Detroit Union Depot. At its peak, the rail station saw more than 4,000 passengers a day. The station closed in 1988 because of changes in travel patterns. Ford reopened the building in June 2024 after a six-year restoration effort. There are now tours, a gift shop, and other visitor amenities with Michigan Central intended to become a cornerstone of development in the Corktown area. A mix of tenants are expected as development continues, and the first to move into the building included Ford Motor Company teams.
