Latest news with #AndyJackson
Yahoo
13-05-2025
- Health
- Yahoo
Ka'Chava Expands Retail Presence with Nationwide Launch at Whole Foods Market
The all-in-one superfood shake is now available at select Whole Foods Market stores nationwide, making it easier than ever for consumers to access delicious, whole-body nutrition. LOS ANGELES, May 13, 2025 /PRNewswire/ -- Ka'Chava, the leading plant-based superfood company known for their all-in-one whole body meal shakes, is proud to announce its official debut in select Whole Foods Market stores across the United States. This marks another major retail expansion for the brand, bringing its nutrient-rich blends to shelves of the country's leading natural and organic grocer who set the bar for quality and transparency. Crafted with over 85 superfoods, nutrients, and plant-based ingredients, Ka'Chava provides an all-in-one nutrition shake—ideal for busy people who don't want to sacrifice wellness. Each shake delivers protein, fiber, omega-3s, adaptogens, antioxidants, probiotics, and more—all without artificial additives or preservatives. "We couldn't ask for a better home for Ka'Chava than Whole Foods Market," said Dustin Kochis, VP of Sales at Ka'Chava. "This collaboration reflects our shared commitment to support our mission of providing whole body nourishment to our consumers with high-quality ingredients." "At Whole Foods Market, our purpose is to nourish people and the planet. We're thrilled to onboard Ka'Chava to our Active Nutrition category and provide our customers with a nourishing plant-based, option in support of their active lifestyle and nutrition pursuits," said Andy Jackson, Principal Category Merchant for Active Nutrition at Whole Foods Market. Ka'Chava's availability at Whole Foods Market is part of the company's continued mission to transform the way people fuel their bodies—bridging the gap between convenience and nourishment. Whether used as a quick breakfast, post-workout recovery, or a wholesome on-the-go meal, Ka'Chava makes wholesome living simpler. Starting this month, consumers can find Ka'Chava in chocolate and vanilla flavors nationally in select Whole Foods Market stores across the U.S., specifically in the supplement aisle section. Every serving of Ka'Chava: Contains the optimal blend of superfoods, protein, essential vitamins, minerals, greens, probiotics, prebiotic fiber, adaptogens, antioxidants, omegas, MCTs, digestive enzymes, & more. Is vegan and made without dairy, soy, and artificial colors, flavors, and sweeteners. For more information, visit or follow @kachava on Instagram. About Ka'ChavaKa'Chava is the leading plant-based superfood company known for their all-in-one whole body meal shakes. It's produced in California, USA with superfoods and ingredients sourced from around the world. Ka'Chava is a family-owned business, run by health-conscious people committed to making daily nourishment easy and enjoyable. For over 10 years they've been obsessed with perfecting one single formula for whole body health. They've helped to save over 255,000 acres of biodiverse rainforest and have donated millions of meals to Feeding America. Learn more about them at Media Contact:kachava@ View original content to download multimedia: SOURCE Ka'Chava Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Campaign ME
16-04-2025
- Business
- Campaign ME
Why brands need to invest in women's football in Saudi Arabia
According to the latest report from global football media company Footballco, 56 per cent of female fans stated that they would view a brand more positively if it sponsored women's football in Saudi Arabia. Andy Jackson, SVP Middle East at Footballco, said, 'What's clear is that Saudi women's football isn't an opportunity for brands in the future; it's now. As we've seen in more established markets, the brands that see the greatest benefits are those that are involved early on and get recognised for their contribution to supporting the game.' Women's football in Saudi Arabia should not be approached like men's football Footballco's research, based on data collected from more than 8,000 women's sports fans across the world, including more than 1,000 in Saudi Arabia, reveals a powerful appetite for women's football in the Kingdom. 61 per cent of women's sports fans in Saudi Arabia follow football, which is significantly higher than the global average of 47 per cent. The report also reveals that, despite being in its early stages of development (the Saudi Women's Premier League only launched in 2022) women's football in Saudi Arabia is attracting remarkable interest and support – surpassing the growth pace of more established women's football markets. This presents a valuable opportunity for brands to engage with a rapidly growing audience. However, simply repurposing traditional strategies used in men's football won't be enough. The research goes on to show that brands can't rely on copying what they do for the men's game. 66 per cent of fans say that the women's game should be celebrated as different, and this sentiment should be reflected in brand partnerships and media coverage. The key question is: how can brands authentically connect with this audience, enhance their experience and enjoyment of the game, and support Saudi Arabia's professional female footballers? Understanding the fandom While narratives around the struggle and challenges faced by female athletes are important, they shouldn't dominate the story. Fans want content that inspires and entertains, as explained by Yasmin El Bizri, MENA Strategy Director for Footballco. She highlights the importance of framing content with creativity and joy. She says, 'Too often women's football content and creativity can be too focused on the struggle. While that's important, it's not everything, and the output still needs to entertain and engage – this is especially true in Saudi, where 54 per cent of fans see women's football as fun and entertaining.' Framing content with joy and creativity is key to driving deeper engagement and reaching the right audience. As the profile of women's football fans continues to grow and evolve, it remains a fresh and dynamic space, making it essential for brands to truly understand the fandom before launching any branded content. With 27 per cent having followed women's football for 3-5 years, 40 per cent being fans for up to two years, and one third stating that they've watched more in the past 12 months. This growth is also linked to wider cultural shifts. Since women were first allowed into stadiums in 2018, the sport has attracted many who previously felt excluded. In fact, 72 per cent of fans say women's football is bringing new audiences into the fold, and 68 per cent believe it can help address broader social issues. Players as cultural icons Footballco's data shows that Saudi fans view female footballers as powerful role models, even more so than fans in other regions. From the sampled group of fans in the report, in Saudi Arabia, footballers are seen as the second most inspirational group of women, just behind entrepreneurs – globally, they rank fourth. This presents a unique branding opportunity not only to support women's football as a sport but also to align with the female players who represent a whole new level of influence. This point is emphasised by 56 per cent of female fans saying they would think more positively about a brand that sponsors the women's game. The bigger picture Jackson concludes, 'We've seen globally how an increasing interest in women's football follows an increasing interest in female empowerment, and we can see this being replicated in Saudi Arabia; however, what we're seeing in Saudi Arabia is also a surge in interest in football more broadly, creating a perfect storm that's driving growth in both men's and women's football.' For brands, the message is clear: women's football in Saudi Arabia isn't a niche – it's a movement. And now is the time to be part of it.
Arab News
16-04-2025
- Business
- Arab News
New report shows why brands need to invest in women's football in Saudi Arabia
RIYADH: New research from football media company Footballco has revealed a growing interest in opportunities for women's football in Saudi Arabia. The report, released recently, also provides a profile of fandom in the region and how supporters want to consume both editorial and branded content. Footballco's study shows that among fans of women's sport in Saudi Arabia, 61 percent follow football, compared to 47 percent globally. This strong interest is relatively new, with 27 percent having followed women's football for three to five years, 40 percent for up to two years, and one third stating that they have watched more games in the past 12 months. The growth also highlights how, despite female fans being allowed into stadiums since 2018, some still felt excluded by the sport. Seventy-two percent said that women's football attracts fans who previously felt excluded from the sport, while 68 percent agree that inclusion can help tackle issues in broader society. While females have played football in Saudi Arabia for decades, the Saudi Women's Premier League only launched in 2022, making the surge in interest even more remarkable. This is mirrored by the relatively high proportion of fans considering themselves Super Fans (21 percent). Only the US has a bigger proportion of Super Fans, and it is larger than in both Brazil and leading European markets. Andy Jackson, Footballco's senior vice president for the Middle East, said that globally an 'increasing interest in women's football follows an increasing interest in female empowerment.' This was being replicated in Saudi Arabia with also a surge in interest in football more broadly, 'creating a perfect storm that's driving growth in both men's and women's football.' The research shows that fans in the Kingdom see female players as great role models, more so than in other markets. Saudi Arabia fans believe female footballers are the second-most inspirational group of women, beaten only by entrepreneurs. Globally, female footballers appear fourth behind entrepreneurs, actors and singers. This should encourage brands to align themselves not only with women's football as a sport but also with the women on the pitch. This point is emphasized by 56 percent of female fans saying they would think more positively about a brand that sponsors the women's game. For brands already involved in women's football or those curious about opportunities, these numbers highlight that while socially conscious activations can be popular, they also need to align with broader lifestyle and cultural themes. Sixty-one percent of women's football fans say that they like it when content is a mixture of lifestyle and culture, rather than focusing on only the game. By far, the most popular medium for this content is video, with 89 percent of fans naming it as their preferred format, which includes long- and short-form, live streams and documentaries. Yasmin El-Bizri, Middle East and North Africa strategy director for Footballco, said: 'Too often women's football content and creative can be too focused on the struggle. 'While that's important, it's not everything and the output still needs to entertain and engage — this especially true in Saudi, where 54 percent of fans see women's football as fun and entertaining.' The research goes on to show that brands cannot rely on copying what they do for the men's game. Sixty-six percent of fans say that the women's game should be celebrated as different and that should be reflected by the media and the brands. The research suggests brands should look at ways to increase participation for women and girls in all areas of football. Of those surveyed, 49 percent thought growth would be best achieved through more opportunities to play, while 30 percent wanted to see women in more off-pitch roles, in both men's and women's football. 'What's clear is that Saudi women's football isn't an opportunity for brands in the future, it's now,' Jackson added. 'As we've seen in more established markets, the brands that see the greatest benefits are those that are involved early on and get recognized for their contribution to supporting the game.' Footballco's research is based on data collected from more than 8,000 women's sports fans across the world, including more than 1,000 from Saudi Arabia. Footballco is home to a global football media brand, GOAL, and the biggest Arabic-language sports website, Kooora. Footballco also operates two dedicated Arabic women's football brands, INDIVISA, which covers the game and culture from the grassroots, and the Gen-Z YouTube show Yalla Girl.
Campaign ME
04-03-2025
- Entertainment
- Campaign ME
Saudi Pro League partners with Footballco to launch Yalla SPL Show for Gen Zs
Footballco has partnered with the Saudi Pro League to launch Yalla SPL Show, a new English language show for Gen Z audiences. The new show will highlight the best goals, moments and stories from Saudi Arabia's premier football league and will be published on Goal's global YouTube channel, which has a combined following of more than 40 million fans. Yalla SPL Show will be a monthly show published on Goal's global YouTube channel with show highlights shared across the brand's global English language social accounts on Instagram, TikTok, Facebook and YouTube Shorts, which in December 2024 generated 335 million video views. The show has the same high energy and entertainment-first approach as Goal's popular Front Three show and is presented by the Barra Bruvvas – a pair of young football content creators from London of Middle Eastern heritage. Commenting on the launch, Andy Jackson, Footballco's SVP of the Middle East, said, 'The Saudi Pro League is the fastest growing league globally on GOAL with over 44 million people reading content on the league on Goal's website in the last 12 months. We can't wait to use our experience and insights to create a show that young fans in English-speaking markets will love. They'll get to see and hear about some of the world's best players and homegrown stars lighting up the Saudi Pro League.' Jackson added, 'While we've seen great success from our entertainment-first shows like GOAL's Front Three, which don't carry match footage, we're looking forward to using our partnership with the SPL to bring the best on-pitch content to fans as well.' Mohammed Basrawi, General Manager MARCOM, SPL, said, 'The Saudi Pro League continues to grow globally, attracting some of the world's top football talent and a rapidly expanding international fanbase. Through our partnership with Footballco, Yalla SPL Show will provide an engaging new way for fans to connect with the league, its players, and its biggest moments.' Basrawi added, 'This show aligns with our commitment to making the SPL more accessible than ever to audiences worldwide, and we look forward to seeing it bring the excitement of Saudi football to new and existing fans across the globe.' As well as on-pitch clips, the show includes captivating stories of SPL players past and present, fun game segments and features where the hosts help fans pick an SPL team to support. The show will also feature pre-recorded segments from some of the biggest players in the league. The first season of the Yalla SPL Show will reach its crescendo ahead of Al Hilal representing the SPL in the FIFA Club World Cup in June. As well as Arabic editions of Goal and women's football brand Indivisa, Footballco's Middle East portfolio includes the largest digital sports publisher in the Middle East, Kooora, and youth-focused shows Yalla Goal and Yalla Girl. Footballco increased its presence in the Middle East at the end of 2024 by opening its Middle East HQ in Riyadh to complement its existing office in Dubai.
