Latest news with #AndyLatimer
Associated Press
4 days ago
- Business
- Associated Press
Bluewater Celebrates 25 Years of Disruption, Growth, and Impact
CLEARWATER, FL / ACCESS Newswire / June 10, 2025 / Bluewater, the fully converged advertising and production agency known for reshaping how brands connect with audiences, proudly celebrates its 25th anniversary in 2025. From a bold creative startup in Clearwater, Florida to an award-winning national agency, Bluewater has spent the last 25 years leading the convergence of creative, media, and commerce - helping brands build, launch, and scale with measurable results. Over the past two decades, Bluewater has delivered breakthrough campaigns across health & wellness, home goods, beauty, finance, loyalty, entertainment, and more. Its integrated team spans strategy, creative, production, media, and analytics - enabling performance at every point in the customer journey. The agency's work has been recognized by industry-leading honors including the Telly Awards, Inc. 500, and AdWeek's Top Agencies to Watch and multiple national media outlets. 'This milestone isn't just about looking back - it's about doubling down on what got us here: creativity, agility, and a refusal to settle,' said Andy Latimer, Founder & CEO of Bluewater. 'We're not celebrating longevity. We're celebrating momentum.' In 2025, Bluewater continues to evolve. The agency is significantly expanding its brand strategy division to meet rising client demand for insight-driven marketing leadership. Its entertainment and branded content division - responsible for original series, branded storytelling, and cross-platform creative - is also scaling, bringing new opportunities for brands to connect with culture, not just consumers. With a relentless focus on optimization, Bluewater has doubled down by investing and rebuilding an AI enabled tech stack that delivers instant results and performance analytics, as well as predictive marketing strategies. Latimer says, 'We're going beyond Artificial Intelligence and into a world of actionable intelligence where we can predict performance to come.' Across every department, the Bluewater family is growing with top-tier talent that shares a vision for bold thinking and barrier-free execution. The 25th anniversary campaign includes a slate of initiatives that spotlight Bluewater's creative legacy and future trajectory: thought leadership content, cultural partnerships, brand storytelling, and the rebranding of its in-house podcast. These efforts reflect the same spirit that launched the agency in 2001 - and continue to define it today. About Bluewater Bluewater is a fully converged advertising and production agency that drives results through strategy, creative, media, and commerce. With a national client base and an integrated team of experts, Bluewater builds, launches, and scales campaigns that perform across platforms. From brand to bottom line, Bluewater removes barriers between creative and media, enabling brands to go further, faster. For media inquiries, contact: Madeleine Sky Director, Marketing & Operations [email protected] | (813) 944-2926 SOURCE: Bluewater press release
Associated Press
25-04-2025
- Business
- Associated Press
ERA Global and Bluewater Expand the Global Launch Summit in 2025, Driving International Industry Growth
BRUSSELS, BE / ACCESS Newswire / April 25, 2025 / Following the success of its inaugural year, the Global Launch Summit by ERA Global returns to Palms Casino Resort in Las Vegas on September 15-17, 2025. The event-designed to connect global industry leaders, product marketers, and innovators-will continue to expand opportunities for international business growth. 'Last year's ERA Global stateside show, aptly rebranded as the Global Launch Summit, focused on international marketing expansion, AI, and a variety of other digital technologies that are transforming the marketing landscape around the world. It was a tremendous success-offering value, education, and, as always, a lot of fun for our attendees,' said Jonathan Gregory, President and CEO of Oak Lawn Marketing International Inc. and ERA Global Chairman Elect. 'The feedback we received was extremely positive, and I'm thrilled that Bluewater has stepped up once again to offer their expertise in advertising and promotion.' 'The overwhelming success of the first Global Launch Summit reinforced the need for a dedicated space for global product expansion,' said Andy Latimer, CEO of Bluewater. 'This year, we're building on that foundation to create even more opportunities for brands to scale internationally.' A Gateway to Global Market Expansion The Global Launch Summit remains a premier opportunity for businesses looking to grow internationally. The event offers exclusive insights into AI-driven marketing, global distribution strategies, and cross-border expansion. Attendees will gain access to a robust network of international experts, including e-commerce leaders, retail distributors, direct-to-consumer marketers, and product development innovators. With over 50 countries represented, the summit provides a practical roadmap for brands aiming to launch and scale globally. Registration & Sponsorship Opportunities Registration for the 2025 Global Launch Summit is now open. Sponsorship opportunities are also available for brands seeking to showcase their solutions to a global audience. For more information and to secure your spot, visit About ERA Global ERA Global is the leading international trade association for companies in the multi-channel, direct-to-consumer industry. Through networking events, industry advocacy, and strategic partnerships, ERA Global fosters innovation and global business expansion. About Bluewater Bluewater is a fully converged advertising agency and production studio specializing in performance marketing, digital strategy, and brand storytelling. With expertise in global campaign execution, Bluewater drives measurable results for brands seeking to expand their reach. About Oak Lawn Marketing Oak Lawn Marketing International is a wholly owned subsidiary of Oak Lawn Marketing Inc., based in Tokyo, Japan. Operating under the Shop Japan brand, the OLM Group has delivered the most innovative, problem-solving products from around the world to Japanese consumers for over 30 years. As a purpose-driven company, OLM strives to improve the lives of its customers by bringing the best the world has to offer to their doorsteps. Contact InformationPia Willms ERA Global Event DirectorERA GLOBAL Madeleine Sky Director, Marketing & Operations 8139442926 SOURCE: ERA Global press release
