Latest news with #AngeloGeorge
Biz Bahrain
5 days ago
- Business
- Biz Bahrain
Apparel Group and Bisleri International Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa
Apparel Group, the global retail and fashion lifestyle conglomerate headquartered in Dubai, is proud to announce a landmark strategic partnership with Bisleri International, India's leading premium beverage company. This transformative collaboration will see Apparel Group spearhead the manufacturing, marketing, and distribution of Bisleri's portfolio of iconic brands across the Middle East and Africa, beginning with the UAE launch in 2025. Bisleri International, with a legacy of over 50 years, has a diverse product portfolio including Bisleri, the leading packaged drinking water brand in India; Bisleri Vedica, it's premium Himalayan Spring water offering and a dynamic range of aerated beverages including Bisleri Limonata, Bisleri POP, Bisleri Spyci Jeera, Bisleri Rev and Bisleri Soda. The company's operations span across 128 manufacturing centers with a robust distribution network catering to more than 500,000 outlets, alongside an established retail presence in the UAE Market with marquee sports sponsorships like the Dubai Marathon. This partnership underscores Apparel Group's ongoing mission to diversify its portfolio and introduce best-in-class consumer brands to the region. Leveraging its extensive retail and F&B infrastructure—spanning over 2,300 stores and 85+ brands in 14 countries—Apparel Group is set to unlock new avenues of growth and elevate regional beverage experiences. Neeraj Teckchandani, CEO of Apparel Group, commented: 'Our partnership with Bisleri International marks a strategic milestone in Apparel Group's journey to diversify and scale new verticals across high-growth markets. Bisleri's strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. We look forward to building a long-term, value-driven collaboration that redefines beverage retail in the region.' Angelo George, CEO of Bisleri International, added: 'The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group for the Middle East and Africa markets. With Bisleri's commitment to product quality and brand building and Apparel Group's well-established presence and consumer understanding in the region, I am sure the partnership will be a perfect blend for success' This partnership reiterates both organizations' commitment to innovation, regional expansion, and elevating the consumer experience through strategic collaboration.
Business Standard
7 days ago
- Business
- Business Standard
Bisleri International Unveils 'Binny the Bird' on World Environment Day to Champion Plastic Circularity
NewsVoir Mumbai (Maharashtra) [India], June 5: Bisleri International marked the World Environment Day 2025 through the unveiling of 'Binny the Bird,' a unique art installation created from 2,000 upcycled PET bottles at Carter Road near Bandstand, Mumbai. The installation demonstrates practical applications of plastic recycling through artistic expression and reinforces Bisleri's core message that "used plastic is not waste; it is valuable." Unveiled for public viewing on June 4, the installation-created in collaboration with the Bhamla Foundation-aims to drive environmental awareness. This partnership brings together Bisleri's commitment to sustainability and the Bhamla Foundation's strength in community outreach to amplify the message of environmental responsibility. Angelo George, CEO, Bisleri International, said, "Plastic waste management is one of the most pressing environmental challenges of our time. Through our 'Bottles for Change' initiative, we're proving that used plastic isn't waste-it's a valuable resource that can be repurposed into meaningful things." "This World Environment Day, Binny the Bird takes center stage as a powerful symbol of plastic circularity and sustainable transformation. This installation showcases how thoughtful recycling and creative innovation can help build a circular economy, where every PET bottle gets a second life. Our collaboration with the Bhamla Foundation strengthens this message, reinforcing the power of partnerships in driving real and lasting environmental impact." Asif Bhamla, Founder, Bhamla Foundation, said, "Art has the unique power to change perspectives and inspire action. Through Binny the Bird, we are starting a conversation about environmental responsibility that reaches across communities. Our collaboration with Bisleri's Bottles for Change initiative demonstrates how creative partnerships can transform environmental messaging into something that truly resonates with people. When 2,000 discarded bottles become a symbol of hope and transformation, we show that every individual action towards recycling can contribute to a larger movement for environmental change." Binny the Bird is a striking example of how corporate sustainability efforts can drive visible impact and engage communities in environmental education. It reflects Bisleri's commitment to circular economy principles, including recycling innovation, plastic neutrality, and responsible waste disposal. The installation builds on Bisleri's flagship program, Bottles for Change, which promotes awareness and action on plastic waste segregation and recycling. Active in 37 municipal corporations, it has reached over 6.3 million citizens in five years, driving grassroots behavioral change. Bisleri has also established six Material Recovery Facilities (MRFs) across four states, creating efficient channels for collecting and recycling dry waste. The Benches of Dreams initiative further reinforces this by transforming plastic caps into beautiful and functional public seating. Together, these efforts show how Bisleri turns plastic waste into valuable resources, blending creativity with community-driven sustainability. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability For more information on Bisleri International, our people, brands, and OSR initiatives, visit
Fashion Value Chain
04-06-2025
- Business
- Fashion Value Chain
Bisleri International Unveils ‘Binny the Bird' on World Environment Day to Champion Plastic Circularity
Bisleri International marked the World Environment Day 2025 through the unveiling of Binny the Bird, a unique art installation created from 2,000 upcycled PET bottles at Carter Road near Bandstand, Mumbai. The installation demonstrates practical applications of plastic recycling through artistic expression and reinforces Bisleri's core message that 'used plastic is not waste; it is valuable.' Unveiled for public viewing on June 4, the installation-created in collaboration with the Bhamla Foundation-aims to drive environmental awareness. This partnership brings together Bisleris commitment to sustainability and the Bhamla Foundations strength in community outreach to amplify the message of environmental responsibility. Binny the Bird – a unique art installation created from 2,000 upcycled PET bottles at Carter Road Angelo George, CEO, Bisleri International, said, 'Plastic waste management is one of the most pressing environmental challenges of our time. Through our 'Bottles for Change' initiative, we're proving that used plastic isn't waste-it's a valuable resource that can be repurposed into meaningful things.' 'This World Environment Day, Binny the Bird takes center stage as a powerful symbol of plastic circularity and sustainable transformation. This installation showcases how thoughtful recycling and creative innovation can help build a circular economy, where every PET bottle gets a second life. Our collaboration with the Bhamla Foundation strengthens this message, reinforcing the power of partnerships in driving real and lasting environmental impact.' Asif Bhamla, Founder, Bhamla Foundation, said, 'Art has the unique power to change perspectives and inspire action. Through Binny the Bird, we are starting a conversation about environmental responsibility that reaches across communities. Our collaboration with Bisleris Bottles for Change initiative demonstrates how creative partnerships can transform environmental messaging into something that truly resonates with people. When 2,000 discarded bottles become a symbol of hope and transformation, we show that every individual action towards recycling can contribute to a larger movement for environmental change.' Binny the Bird is a striking example of how corporate sustainability efforts can drive visible impact and engage communities in environmental education. It reflects Bisleri's commitment to circular economy principles, including recycling innovation, plastic neutrality, and responsible waste disposal. The installation builds on Bisleri's flagship program, Bottles for Change, which promotes awareness and action on plastic waste segregation and recycling. Active in 37 municipal corporations, it has reached over 6.3 million citizens in five years, driving grassroots behavioral change. Bisleri has also established six Material Recovery Facilities (MRFs) across four states, creating efficient channels for collecting and recycling dry waste. The Benches of Dreams initiative further reinforces this by transforming plastic caps into beautiful and functional public seating. Together, these efforts show how Bisleri turns plastic waste into valuable resources, blending creativity with community-driven sustainability. About Bisleri International Pvt. Ltd. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability For more information on Bisleri International, our people, brands, and OSR initiatives, visit
Business Standard
04-06-2025
- Business
- Business Standard
Bisleri International and Apparel Group Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa
NewsVoir Mumbai (Maharashtra) [India], June 4: Bisleri International, India's leading premium beverage business has formed a landmark strategic partnership with the Apparel Group, the global retail and fashion lifestyle conglomerate headquartered in Dubai to manufacture, market and distribute Bisleri's iconic portfolio in the Middle East & Africa region, beginning with the UAE launch in 2025. Bisleri International, with a legacy of over 50 years, has a diverse product portfolio including Bisleri, the leading packaged drinking water brand in India; Bisleri Vedica, it's premium Himalayan Spring water offering and a dynamic range of aerated beverages including Bisleri Limonata, Bisleri POP, Bisleri Spyci Jeera, Bisleri Rev and Bisleri Soda. The company's operations span across 128 manufacturing centers with a robust distribution network catering to more than 500,000 outlets, alongside an established retail presence in the UAE Market with marquee sports sponsorships like the Dubai Marathon. The Apparel Group, founded in 1996 in Dubai, is a leading player in the apparel retail and food and beverage sectors. With over 25,000 employees, the conglomerate manages a portfolio of 85+ brands and operates over 2,300 stores across 14 countries spread across the Middle East, India, Southeast Asia & Africa. Commenting on the collaboration, Angelo George, CEO, Bisleri International said, "The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group. With Bisleri's commitment to product quality and brand building and Apparel Group's well-established presence and consumer understanding in the region, I am sure the partnership will be a perfect blend for success." Neeraj Teckchandani, CEO of Apparel Group, commented, "Our partnership with Bisleri International marks a strategic milestone in Apparel Group's journey to diversify and scale new verticals across high-growth markets. Bisleri's strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. We look forward to building a long-term, value-driven collaboration that redefines beverage retail in the region." This partnership reiterates both organizations' commitment to innovation, regional expansion, and elevating consumer experiences through strategic collaboration. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)
Entrepreneur
04-06-2025
- Business
- Entrepreneur
Bisleri Partners with Apparel Group to Expand Beverage Footprint in Middle East and Africa
The new partnership aims to deepen that foothold with local manufacturing and broader distribution, capitalizing on Apparel Group's retail scale and expertise You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Bisleri International, India's leading premium beverage company, has announced a major strategic partnership with Dubai-based retail giant Apparel Group to manufacture, market, and distribute its full portfolio across the Middle East and Africa, beginning with a UAE rollout in 2025. The alliance signals Bisleri's most significant international expansion to date, aiming to tap into a high-growth region with a large Indian diaspora and increasing demand for premium beverages. With a legacy spanning over five decades, Bisleri brings a product lineup that includes its flagship packaged drinking water, Bisleri Vedica Himalayan spring water, and a range of carbonated drinks such as Limonata, POP, Spyci Jeera, Rev, and Soda. Angelo George, CEO, Bisleri International, described the move as a decisive step forward. "The Middle East and Africa markets represent significant opportunities for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands," he said. "We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group." Bisleri already has an established presence in the UAE through marquee sports sponsorships, including the Dubai Marathon. The new partnership aims to deepen that foothold with local manufacturing and broader distribution, capitalizing on Apparel Group's retail scale and expertise. Apparel Group, which manages over 85 brands across 2,300 stores in 14 countries, sees the partnership as a natural extension of its growth strategy. "Our partnership with Bisleri International marks a strategic milestone in Apparel Group's journey to diversify and scale new verticals across high-growth markets," said Neeraj Teckchandani, CEO, Apparel Group. "Bisleri's strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa."
