15-04-2025
Syrup company founded in SF celebrates 100th anniversary
SAN FRANCISCO (KRON) — You've seen it behind so many shelves behind bartenders or baristas at countless coffee shops and bars. Torani syrups might be the secret ingredient that makes your coffee or cocktail as good as it tastes.
But did you know those syrups started here in the Bay Area: San Francisco's North Beach neighborhood?
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Torani celebrated its milestone anniversary last weekend with a pop-up event back in the neighborhood where the company was founded a century earlier. Hundreds of people lined up outside 1643 Powell St. to get in the doors for Torani's Flavor Factory Experience.
About 3,000 people went to the pop-up over the weekend, according to Torani CEO Melanie Dulbecco.
In 1925, Rinaldo and Ezilda Torre brought their syrup recipes from Luca, Italy to San Francisco, according to Torani's website. The first flavors were Anisette, Grendadine, Lemon, Orgeat and Tamarindo.
Then, in 1994, Torani syrups went global and expanded to cafes and bars internationally. Today, Torani is headquartered in San Leandro.
KRON4 spoke with Dulbecco to discuss Torani's milestone anniversary and the success of the pop-up event. Watch the full interview in the video player above.
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