7 hours ago
Trichy startups get branding support from AU incubation centre
Trichy: The state govt-funded Anna Business Incubation Research Foundation (ABIRF) has extended branding support to nine promising Trichy-based startups in various sectors to enhance their visibility.
Under the Startup Brand Identity Launch programme, the foundation, which operates from Anna University Trichy campus, has extended suggestions and designed logos with brand names for the identified startups at a concessional rate.
Officials said that all nine startups, which are in their early stage of their business ventures involving technology, are run by youths aged less than 32. The startups are from property technology, food, automobile, and robotics sectors.
By using one of the startups nurtured by Anna incubation centre, brand logos and names for nine startups were designed by the centre. "Proper logo and brand names will enhance the startup's visibility, build brand equity, and accelerate market presence for early-stage ventures.
It is quite expensive if done outside, so we utilised the help of one of our home-grown design startups to support others," Vinoth Malaikani, chief executive officer in-charge of ABIRF, said.
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The newly designed logos that explain the roles and fields of each startup were launched by J Innocent Divya, commissioner, Directorate of Technical Education, at ABIRF office on Friday.
"So far, our startup did not have a proper logo, and consumers were not understanding our domain. The new logo and brand name designed with the support of the incubation centre was cost-effective, and customers now understand our operational areas," Vinothkumar Palanivel, founder and CEO of LandMarket, a property tech startup, told TOI.
The incubation centre provided suggestions in branding and outreach initiatives for the startups to attract their target consumers.
ABIRF, which is supported by Entrepreneurship Development and Innovation Institute (EDII) of Tamil Nadu govt, has provided infrastructural support, mentoring, product development assistance, and investor connect services to the startups.
