Latest news with #AnnaCroft
Yahoo
5 days ago
- Business
- Yahoo
Coles confirms major price move as Woolworths, Aldi supermarket war heats up: ‘Immediate relief'
Coles is lowering the prices of hundreds of products in-store and online as the competition to win customers over rivals Woolworths and Aldi intensifies. The supermarket giants have been announcing a raft of discounts in the last few weeks. Coles has revealed plans to cut prices on 307 winter essentials and household staples across meat, bakery, pantry and dairy. It's part of its latest Down Down campaign, which will offer an average saving of 19 per cent for 12 weeks from Wednesday, June 4. It comes just weeks after Woolworths kicked off the price-slashing competition, lowering the price on 400 items until 2026. Aldi has also thrown its hat into the ring, with CEO Anna McGrath telling Yahoo Finance it 'will not be beaten on the cost of your weekly shop'. RELATED Coles and Woolworths checkout move that there's no coming back from: 'Will only accelerate' Coles, Woolworths shelves reveal devastating reality for coffee lovers: 'From $49 to $62' Aussie couple making $1,200 a day from job anyone can do: 'Went off like an explosion' Coles' winter price reductions will be on top of the products currently on Down Down pricing across stores. From Wednesday, customers will be able to shop an average of 588 discounted prices until the end of August. 'This winter we're investing in bringing prices down to deliver immediate relief at the checkout to our customers,' Coles chief commercial officer Anna Croft said. "Whether it's a leg of lamb roasting in the oven, a freezer full of batch-cooked meals, or a simple stir-fry to feed hungry mouths, Coles is helping households make meals they love at lowered prices.' Coles has also launched its first Flybuys Activate Bonus Value Points offer, which will give customers 10 times the points on more than 800 items in June. It also has a range of bonus points offered on selected Liquorland products. Croft said this will allow customers to 'supercharge their points balance' and help them accumulate the 2,000 points needed for $10 off their shop faster. Woolworths, Australia's biggest supermarket chain, announced it would be lowering prices on nearly 400 popular products until at least 2026 last month. The supermarket giant claimed families spending $150 on their weekly shop could now save an average of around $15 a week when buying the discounted products, which include chicken schnitzel, greek yoghurt and frozen berries, along with essentials like flour, bread, rice and nappies. Woolworths CEO Amanda Bardwell said the move marked the start of a 'real, tangible change' for customers and was more than short-term relief. 'This isn't just a short-term promotion; it's about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on,' she said. Aldi has pushed back on offering temporary discounts to customers and claimed it would come on top for customers in the supermarket price war. "We've been committed to this promise since day one as we understand that trust isn't built on flash sales, and loyalty isn't earned through discounts alone," McGrath told Yahoo Finance. "So, while some prefer to play a price-drop strategy, we remain focused on what we do best: delivering quality products at everyday low prices. We are committed to maintaining this promise." Aldi has consistently been found to be the cheapest option by CHOICE's government-funded supermarket price report. It found Woolworths was $15.83 more expensive than Aldi for a basket of 14 essential items, including milk, butter, bread, pasta, mince and fresh fruit and vegetables. Coles was $15.33 more expensive, while IGA was $23.54 more.
West Australian
5 days ago
- Business
- West Australian
STORE WARS! Coles takes discounts fight to rival Woolworths with 12-week winter savings campaign
Coles is taking the fight for shoppers' stretched budgets back to rival Woolworths with a new winter savings campaign that looks set to escalate the supermarket store wars. The launch comes just weeks after Woolworths announced it would slash prices on hundreds of popular grocery items in a major cost-of-living move aimed at cutting into Coles' market. On May 14 it introduce a long-term campaign to lower shelf prices on almost 400 essential products both in-store and online, promising a family spending $150 on their weekly shop was likely to save about $15 each week when purchasing from the discounted range. Coles will respond to the price challenge on Monday when it will unveil plans to cut prices on 307 products under its Down Down promotion for 12 weeks across meat, bakery, dairy and pantry staples, with average savings of 19 per cent. The products includes Coles-branded lamb, pork, beef and chicken, Chobani and Danone yoghurts, Charlotte's Bakery pies, Kleenex tissues and Dove conditioner. The discounts, which the grocer says adds to more than 200 products already on Down Down prices, start from Wednesday. It will sweeten the deal to lure shoppers with its first Flybuys Activate Bonus Campaign that will give customers 10 times the points on more than 800 products in June, along with a range of cross savings promotions through its network of Liquorland stores. Coles chief commercial officer Anna Croft said the savings would help Australians find more value on their favourite products. 'This winter we're investing in bringing prices down to deliver immediate relief at the checkout to our customers,' Ms Croft said. 'Whether it's a leg of lamb roasting in the oven, a freezer full of batch-cooked meals, or a simple stir-fry to feed hungry mouths, Coles is helping households make meals they love at lowered prices.' The campaign aims to build on a continued preference for home cooking over dining out as consumers show few signs that recent interest rate cuts by the Reserve Bank have given them greater confidence to loosen the purse strings. Coles will be hoping it also arrests a fall in the amount shoppers are spending on their weekly shop, a pattern experienced by both supermarket giants While delivering a 3.4 per cent jump in group-wide revenue to $10.4 billion for the March quarter in April, Coles chief executive Leah Weckert noted cash-strapped customers were cutting back on treats and buying less meat and bottled water. 'Our most popular and well-performing specials every week would be the ones that are the 40 and 50 per cent off,' she said. 'We are very aware that it's about two thirds of customers that are still battling to balance the household budget each week . . . and it's those customers that are really changing their behaviour.' Woolworths reported a similar rise in group-wide sales for the quarter but said cost-of-living pressures remained front of mind for shoppers. 'We're certainly seeing customers really resonate with those (promotions) that are deeper, so over the 40 per cent off mark is particularly popular,' chief executive Amanda Bardwell said at the time. Excluding fruit and vegetables and tobacco, average prices across its store network declined by 1.2 per cent in the first three months of 2025. But higher meat prices offset falls in the cost of long life categories such as pantry, snacking, freezer and everyday needs. Data from the Australian Bureau of Statistics last week showed inflation in the year to the end of April remained flat at 2.4 per cent but core inflation — which strips out price volatility — ticked up from 2.7 per cent to 2.8 per cent. The price of food and non-alcoholic beverages dipped in the 12 months to April to 3.1 per cent — down from 3.4 per in March — helped by a big fall in the cost of meat and seafood. Fruit and vegetable prices also dropped sharply in the month.
