3 days ago
The Singular, Je Ne Sais Quoi Allure of Balmain
The name
This reputation for compelling design dovetails effortlessly with the modern woman's wardrobe. For every sharp-shouldered blazer navigating the workday, there's a glamorous draped dress to carry her into the night.
Model wears
The latest entry from the brand, the
As for the name, Anthem draws inspiration from Rousteing's coterie of musical muses, whose melodies are always finding their way into the workshop during designer sketches and fittings, and onto the runway during Fashion Week. (It's also a reference to Monsieur Balmain himself, who likewise dressed the musical legends of his era.)
The Anthem's design and name sing an homage to the vibrant heart of city life, where creativity thrives. They weave together the threads of fashion and the rhythm of music, uniting them in a timeless celebration of grace and ingenuity. Here, elegance and innovation meet, crafting a legacy that echoes through the city's soul.
Showcasing its remarkable versatility
, we carried the Anthem out onto the city streets to show how easy it is to adapt this new wardrobe hero into one's own creative identity.
Model wears
,
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by Balmain.
Discover the Anthem Collection
Medium Anthem bag in Calfskin
Mini Anthem bag in Leather
Mini Anthem bag in Leopard Print
Mini Anthem bag in Leather
Medium Anthem bag in Leather
Medium Anthem bag in Leopard Print
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Art direction by Thea Karas; production by Hannah Miller and Camryn DeCosta; edited by Jaclyn Palermo; casting by Mariano Restrepo and Delaney Dierdorff; fashion styling by Cassie Anderson; styling assisted by Danielle Flum; hair by Rei Kawauchi; makeup by Akiko Owada; Production by Lawrence Peng and Moon Chang.
Special thanks to the Roxy Hotel New York.
