29-05-2025
The Wiggles set to 'conquer' new territory as the children's group scores a major deal in Asia
They have already conquered the small screen in Australia, and now The Wiggles have scored a major deal that will see them expand their fan base in Asia.
On Thursday, ABC Commercial announced that their TV show, Ready, Steady, Wiggle! has been sold to Radio Televisyen Malaysia (RTM).
The national broadcaster for Malaysia, RTM will screen seasons four to seven of the popular series.
The current lineup of the children's group is Anthony Field, Caterina Mete, Lachy Gillespie, Simon Pryce , Evie Ferris, John Pearce, Lucia Field and Tsehay Hawkins.
The show will go to air in English on RTM's free-to-air channel.
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Ready, Steady, Wiggle! is already screened in South Korea and Taiwan, building on the group's significant fan base Down Under, in the UK and North America.
Blue Wiggle Anthony Field said he was thrilled with the news of the deal.
'We're thrilled to be sharing The Wiggles' content with even more families in Asia,' he said in a statement
'Our songs are all about joy, learning, and inclusiveness, and it's wonderful to know that children from so many different cultures will now have the chance to sing, dance, and learn with us.'
The Wiggles, which formed in 1991, have built an entertainment business reputedly worth $50 million.
Woman's Day reported in 2021 that the Wiggles tours, TV shows, recordings, merchandise and sponsorship are a 'river of gold', bringing in more than $20 million a year.
In 2021, The Wiggles sought to increase diversity in the group by adding four additional supporting members to the group.
Shortly after this change, Emma Watkins left the group and Tsehay and Evie jointly took on the yellow skivvy.
The group has just concluded the first Australian leg of 'Bouncing Balls' live tour in Adelaide.
The tour will continue with dates in Darwin and Perth before it travels across the UK, USA, and Canada.
