Latest news with #AnujKhannaSohum
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Business Standard
10-05-2025
- Business
- Business Standard
Affle 3i Q4 results: Profit rise 18% rise to Rs 103 cr on higher revenue
Technology firm Affle 3i has reported a 17.8 per cent increase in consolidated net profit to Rs 103 crore in the March quarter. It had reported a profit (attributable to equity holders of the parent) of Rs 87.4 crore in the year-ago period, according to a regulatory filing. Revenue from operation during the quarter came in 18.9 per cent higher at Rs 602.2 crore, against Rs 506.2 crore a year ago. Sequentially, profit and revenue rose 2.79 per cent and 0.09 per cent, respectively. For the full FY25, profit rose 28.4 per cent to reach Rs 381.8 crore, while revenue increased 22.9 per cent to Rs 2,266.3 crore. Affle MD and CEO Anuj Khanna Sohum said the performance was driven by "consistent outperformance" of the company's CPCU (cost per converted user) business model and further amplified by favourable industry dynamics. "Having pioneered innovation and delivered meaningful impact over the past two decades, we now turn our focus to intelligence as a key growth driver. This integrated approach positions us to scale efficiently, fortify our competitive moat and unlock greater value for all our stakeholders," he said. Affle India Ltd was renamed to Affle 3i Ltd last month. Affle offers AI-led solutions in mobile advertising. It enables advertisers to optimise targeting, personalise user engagement and maximise ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities. It has presence in Asia, North America, South America, Europe, and Africa.
Business Standard
03-05-2025
- Business
- Business Standard
Affle 3i receives US patent for subject related to detection of fraud in digital advertising
Affle 3i has been granted another patent in the US, which was filed previously. This strengthens the overall IP portfolio of the Company. The patent subject area is Method and system for application installation and detection of fraud in advertisement. This patent is aimed at addressing the challenge of detecting and preventing fraudulent activities in digital advertising, specifically focusing on fraudulent app installations. The system leverages advanced algorithms and machine learning techniques to augment the reliability of performance-driven advertising by filtering out manipulated signals, detecting behavioral anomalies, verifying publisher authenticity and monitoring app installation processes for legitimacy. The company added, "This is our 13th patent grant out of a total IP portfolio of 36 Patents, filed to date. It underscores our commitment to driving innovation that delivers transparent and high-impact user conversions for advertisers globally. This grant further builds upon our previously granted IPs that collectively enhance the quality of our conversion-driven marketing for advertisers, as we continue to fortify our AI-powered consumer platform stack." The inventors of this patent include Anuj Khanna Sohum, Charles Yong and Madhusudana Ramakrishna.
