27-05-2025
Irdeto and Anypoint Media expand partnership to boost OTT monetisation
The collaboration enables the pre-integration of Anypoint Media's FLOWER solution into Irdeto Experience, the video aggregation platform.
Irdeto, a global leader in digital video platform experiences and security, has announced an expanded strategic partnership with Anypoint Media aimed at transforming monetisation for OTT and free ad-supported TV (FAST) service providers worldwide.
The collaboration centres on the seamless integration of Anypoint Media's advanced advertising solution, FLOWER, into Irdeto Experience, a streaming aggregation platform. This pre-integration allows OTT and FAST providers using Irdeto Experience to quickly activate advanced monetisation features without the delays and complexity usually involved in system integration.
At the core of FLOWER's capabilities is its client-side playlist manipulation (CSPM) technology, which offers immediate access to dynamic advertising tools. These include shoppable ads, interactive ads that work across multiple screens and devices, skippable ads during linear content, and pre-roll, mid-roll, and post-roll VOD advertisements. The solution also supports banner ads across all user touchpoints, enhancing engagement and monetization opportunities.
In addition to its ad insertion capabilities, Anypoint Media's integrated campaign manager provides powerful tools for both direct ad sales and programmatic advertising. Through its proprietary header bidding and SSP platform, Reach Every Digital Screen, service providers are directly connected with global supply-side and demand-side platforms, ensuring optimal ad revenue generation across diverse markets.
Won Baek, CEO of Anypoint Media, said: 'The partnership between Irdeto and Anypoint Media reflects our joint commitment to simplifying and enhancing the implementation and deployment of OTT platforms, all while providing a proven, future-proof ad monetisation for OTT and FAST service providers globally. '
Dario Choi, Regional Vice President, APAC at Irdeto, added: 'Together, we offer a fully integrated solution that ensures seamless deployment, robust functionality, and superior advertising capabilities from day one.'
The strengthened partnership reflects the shared mission of both companies to drive growth and profitability for content providers, enabling them to fully leverage their digital platforms through cutting-edge monetization strategies.
Further details about the partnership and integrated solutions are being showcased during Broadcast Asia at the Singapore Expo from May 27 to 29.
Stand 5J1-4
