Latest news with #Applause
India Today
5 days ago
- Entertainment
- India Today
Pankaj Tripathi: Criminal Justice 4 has definitely improved my bank balance
Pankaj Tripathi is back as lawyer Madhav Mishra in 'Criminal Justice Season 4'. Over the years, the show has become a fan favourite, and so has his character. Speaking to India Today, Tripathi opened up about the show's journey, his role, and how he's changed along the asked if he has evolved just like his character, Tripathi joked, "Yes, the bank balance has definitely improved. I was just kidding - but it has happened. With time, you experience such things.'advertisementTripathi admits he's changed over the years, 'Earlier, I used to talk like a motivational speaker. Now, I feel there's a shortage of motivated people in India. So, I've become a motivational seeker. I listen more now. I feel like I've given enough gyaan (knowledge). Now, it's time to receive. This change has made me quieter. I even feel like giving fewer interviews." He also admitted that no one expected Criminal Justice to become such a long-running show. "When the show began, we didn't expect it to become this big. The first season was really good. When I heard Sriram Raghavan was involved in writing it. I was impressed. I thought it was an interesting show. Jackie Shroff was there, Vikrant Massey was there - so I felt it had potential. But whether it will run or not, no one can tell with any project."advertisementHe added, 'Just a little while ago, someone was counting all the seasons and prequels I've been a part of. So I quietly began counting too. And I realised - I'm in three seasons of 'Mirzapur', four of 'Criminal Justice', three parts of 'Fukrey', two of 'Stree' (I forgot if there's a fifth), and a few more." Pankaj continued, "When Shweta (Basu Prasad) said this was her first chance to repeat a role, none of us knew during the first season that there would be a sequel. That's how our industry is—like a milking cow. As long as it keeps giving milk, we keep milking. These shows are still running, so we keep going. The day we get bored, or the audience does, or the viewership drops, the platforms themselves will say, 'Bas, that's enough.' But until then, we keep trying.'Tripathi is genuinely excited about the new season. He said, 'I remember when I heard the first episode of this season's story—I felt it had spark. The writer is new, a young guy, and he has written it really well. It felt fun and interesting. So it's not like we're just doing it for the sake of it. We're involved too. The audience has trust in us. Even if we go for four or five seasons, the day we feel it's done, we'll let it go. With the same warmth, Applause and Hotstar will say, 'Let's make something new.''advertisementTalking about his character, Madhav Mishra, he says he enjoys playing someone so real and flawed. "Very much. Life should be like that. I don't take acting too seriously—just like Madhav Mishra doesn't take law too seriously. In the courtroom, it may look like he's well-prepared, but the moment he starts speaking, you wonder where this is going. It feels like he didn't prepare anything and is just improvising on the spot. I do that deliberately—to keep it from looking too polished or rehearsed. I think that's what the audience connects with—that it feels like he's thinking on the spot, building the case in real-time. He's clever. He pretends not to be fully ready, but he knows exactly what to say and when to say it. It's a lot of fun. I especially enjoyed the domestic scenes with the wife. That part was reduced a bit this time. Those sequences used to be a lot of fun, one track going on in court, and a totally different one at home. The location changed, but the spirit remains."Criminal Justice Season 4 is now streaming on JioHotstar and stars Pankaj Tripathi, Surveen Chawla, and Shweta Basu Prasad. You May Also Like
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First Post
5 days ago
- Entertainment
- First Post
Netflix and Applause Entertainment confirm season 2 of Zahaan Kapoor and Vikramaditya Motwane's 'Black Warrant'
As the story dives deeper into the human truths of incarceration and redemption, Black Warrant Season 2, directed by Vikramaditya Motwane, promises to raise the stakes read more Following the critical acclaim and audience love for its gripping first season, Black Warrant will return for a Season 2. Presented by Applause Entertainment, an Andolan Production in association with Confluence Media, Black Warrant is based on the book Black Warrant: Confessions of a Tihar Jailer by Sunil Gupta and Sunetra Choudhury. With Zahan Kapoor emerging as a breakout star and the narrative receiving widespread praise for its realism and intensity, the show's renewal further cements Applause's growing slate of powerful, homegrown franchises that push the boundaries of Indian storytelling. STORY CONTINUES BELOW THIS AD As the story dives deeper into the human truths of incarceration and redemption, Black Warrant Season 2, directed by Vikramaditya Motwane, promises to raise the stakes, led by a creative partnership between Netflix, Applause, Andolan and Confluence that continues to set the benchmark for premium drama. In an interview with Firstpost, real-life jailer Sunil Kumar Gupta revealed, 'I am against the death sentence because mostly this is given to poor prisoners who are marginalised because they can't get good advocates to fight their cases, so they are hanged. I would advise them to give longer prison terms, say 30 to 40 years or even 50 years. Even in the Nirbhaya case I was against the death sentence. In my experience as a jailer I have seen that the death sentence is given to poor people who cannot afford a private advocate. See Surendra Koli is out after killing dozens of people because he could afford a lawyer.' He added, 'Criminals can be reformed, but it is difficult. I would say only 2 to 3 percent of criminals do't have an inclination to get reformed. The important tool for reforming them is to make them educated. We have open school and distance education in jail from where the prisoners are passing their 10th and 12th standard exams and even their graduation and post-graduation exams.' STORY CONTINUES BELOW THIS AD
Martechvibe
21-05-2025
- Business
- Martechvibe
68% Report Gaps in Digital Accessibility and QA Expertise
Only one-third of respondents involve PWD in digital accessibility efforts, and half of the organisations testing AI and Gen AI exclude underrepresented voices, leading to biased results. Applause has released the results of its fifth annual State of Digital Quality in Accessibility survey, revealing growing awareness and adoption of inclusive design practices ahead of the European Accessibility Act (EAA) deadline as well as interest in adopting AI's accessibility-related capabilities. The survey of 1,500+ developers, engineers and QA, UX, and legal professionals also found gaps in relevant expertise and QA processes that would help ensure optimal experiences for all users. Despite a growing commitment to digital accessibility, organisations still lack the resources for continuous, independent testing. Many are turning to AI-driven solutions to supplement internal efforts, but additional investment, including in external expertise and support, is needed to bridge the gap. The survey also revealed that not enough AI and generative AI (Gen AI) developers are seeking input from diverse user groups, including people with disabilities (PWD) – a critical oversight that risks reinforcing bias and limiting the inclusive potential of these technologies. ALSO READ: Launches Adaptive Automation Solution Key Findings: Digital Accessibility Awareness Reaches New Heights 84% of respondents said that digital accessibility is a top priority (47%) or an important priority (37%) for their company. Fewer than 6% consider it a low priority or not a priority at all. 80% have a person or group at their organisation responsible for ensuring products are accessible – up from 52% in 2022. And, 86% of them are employing inclusive design principles at the planning stage. Teams are more educated on the topic of digital accessibility, with knowledge ticking upward for the past four years, most notably in the areas of 'advanced' and 'basic' understanding. This year, nearly three-quarters of respondents rated their current understanding as 'intermediate' (36%), 'advanced' (30%) or 'expert' (8%). Expertise and QA Challenges Persist Despite Growing Awareness Even with dedicated roles and teams overseeing accessibility efforts, 68% of respondents still reported that they lack the expertise and resources to test for accessibility independently, on an ongoing basis. Only one-third of respondents said they directly engage PWD in digital accessibility efforts. And, half of the organisations testing AI and Gen AI products are not including underrepresented viewpoints, including those of PWD, contributing to biased results. 48% do not have or do not know if they have processes in place to stop the release of inaccessible features into production. AI and Automation Spark Optimism in Accessibility Solutions 47% of respondents said AI currently provides significant value to accessibility testing, while another 37% believe it will in the next two years. 59% of respondents indicated that they use or plan to use automated tools, which can help identify up to 40% of accessibility issues. 40% of respondents plan to use AI to solve accessibility issues within their organisation, while 31% don't know if they'll use AI in this way. 'Our latest survey reveals an increasingly inclusive mindset among the software development community. Organisations want to optimise digital experiences for all users – not just check the compliance box, though the upcoming EAA deadline is certainly on their radar,' said Bob Farrell, Vice President, Solution Delivery & Accessibility, Applause. 'Organisations are creating dedicated teams to help ensure digital experiences are inclusive – but unless they have access to testing experts and end users with disabilities for feedback, it will be a significant challenge achieving this goal.' 'At one time, our clients' main call for accessibility was 'Let's ensure compliance. We don't want to get sued.' And now, they are recognising that by engaging accessibility experts and people with disabilities to review and test their applications, they open their businesses up to new potential customers around the world,' added Bob Farrell, Vice President, Solution Delivery & Accessibility, Applause. 'They want to give all customers an amazing experience that lives up to their high standards for digital quality – ensuring usability for all.' ALSO READ: For The Marketer's Book Shelf: Part 2 The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. 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It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. 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Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. 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It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Vogue Singapore
19-05-2025
- Entertainment
- Vogue Singapore
Lady Gaga beauty looks to rock to the Mayhem Ball Tour
Lady Gaga has always been in a league of her own. The pop icon—who has created a distinctive discography so electrifying and true to her bold, passionate nature—has inspired a legion of fans, all of whom have felt seen and heard through the raw energy of her music. And they've certainly all been awoken once again in recent months, ever since she dropped the thunderous dance anthem that is 'Abracadabra' as part of her Mayhem album release. Just last month, she also brought the roof down at Coachella, with her maddening theatrics and a transportive setlist that reached millions of her fans around the globe. As for what's in the air this weekend? There's no shortage of mayhem in town, as Mother Monster herself opened the hall of fame for her Mayhem Ball Tour. The little monsters have come out to play, all taking turns to fall in for the pandemonium of a night with Lady Gaga herself. And whilst we're looking at some equally ferocious outfit mania amid concert-goers—one we can only expect to see more of in the days to come—we're bound to anticipate a scene of equally dramatic beauty looks too. She's a queen in that department after all. From her own concrete references to drag culture, as well as the longstanding establishment of her very own cult beauty brand Haus Labs, all signs point to one. Throughout her own scintillating career as well, the visual transformations were never short of a head-turning beauty beat. There were the Coca Cola can rollers in 'Telephone'—one we've even spotted a little monster sporting for Day 1. Then, the memorable hair bow of 'Poker Face'. Or when Mother gave us everything she had in 'Judas', with her abstract liner designs and thinly-pencilled brows. The beauty looks to take inspiration from run the gamut, so there's no reason why you shouldn't be giving the Mayhem Ball your full glam. Catch all the inspo you need and recreate some of Lady Gaga's most iconic beauty looks from her music videos here. YouTube 1 / 10 The lightning bolt for 'Just Dance' Young Gaga had $20 and a dream. There was no debut like 'Just Dance', and she aced the indie sleaze aesthetic with some messy tightlining and concealer lips. But it was the tribute to David Bowie—in a cobalt lightning tattoo down her right eye—that's certainly made it one to remember. YouTube 2 / 10 Coca Cola can hair rollers in 'Telephone' 'Telephone' was that song for so many reasons, but there's no anarchy like Mother Monster still serving looks on prison time. Coke cans as hair rollers? Iconic. YouTube 3 / 10 Pencil-thin brows in 'Judas' It was all about the eyes for 'Judas'. Matched to her signature plum lip, the music video saw her work a flipped (under) liner look with a drawn-in pencil brow look that would go on to have much more legs in pop culture later on. YouTube 4 / 10 Undone and ethereal in 'Applause' It was raw, it was sinister. 'Applause' came jam-packed with beauty looks to cop, from a smeared face paint moment to a doll-like porcelain appearance that teemed with the mood of John Galliano's runways. YouTube 5 / 10 Hair bow in 'Pokerface' To this day, the little monsters will be sure to bring up her hair bow moment from 'Pokerface' as one of her most legendary hairdos—one she went on to do many iterations of in her career. YouTube 6 / 10 The skeleton makeover of 'Born This Way' A tribute to the queer community, Gaga epitomised the message of her song in this skeletal body art look—one she collaborated on with her late muse and friend Zombie Boy to achieve. In a single capture, she defiantly created an image that everyone shared, and could identify with. YouTube 7 / 10 The cupid bow lip in 'Paparazzi' The very picture of weird. In her scheme to poison her on-screen boyfriend Alexander Skarsgård, the ending moments of 'Paparazzi' sees Gaga rock this blonde wig, some very lengthy lashes as well as a clownish cupid bow lip in a severe shade of black. YouTube 8 / 10 The austere glamour of 'Alejandro' Oh, the gothic beauty of 'Alejandro'. According to her longtime make-up collaborator Val Garland, it was time to pare back and give in to the incredible austerity of her own beauty. Beyond her vampy cold, red lips, her brows were bleached, her lashes and hair were her own, and her skin was given a frosty-pale sheen. YouTube 9 / 10 Punk swerves in 'The Edge of Glory' If there's a Gaga look that could scream punk, this would be it. With her half-bleached wig, the purposefully mussed-up liners and crimson red pout. YouTube 10 / 10 The royal reign of 'Abracadabra' A glorious return, if there ever was one. Mother Monster made sure to ascertain her status as a fashion and beauty chameleon with this comeback—and chose to go the monochromatic route of sunset lids and a brick red lip to go with her burgundy ensemble.
Daily Mirror
16-05-2025
- Entertainment
- Daily Mirror
Broadway legend Charles Strouse who worked on musicals Annie and Applause dies
Broadway superstar Charles Strouse - who composed music for Annie and Applause - has died at 96. The composer's career spanned more than five decades and he became a leading player in classic musical theatre. He won three Tony Awards, including the 1970 gong for Best Musical for Applause. His publicist announced the musician died at his home in New York City on Thursday. He was born in the city in 1928 and had a huge influence on the theatre since there, writing more than a dozen Broadway musicals, including Bye Bye Birdie and its sequel Bring Back Birdie 21 years later. His scores, including pieces for films and TV shows, were catchy and popular. The optimistic anthem for Annie won the 1977 Tony Award for Best Original Score. Mr Strouse's upbeat numbers helped drive his zest to forge a long career in the industry, writing scores until 2011 at the age of 83. During an interview on the eve of his 80th birthday in 2008, Mr Strouse said: "When you enjoy doing what you're doing, which I do very much, I have something to get up for. I work every day. Activity — it's a life force." The composer, who is survived by his four children, visited tours of his shows and met casts in the 1990s. Jenn Thompson, who appeared in the first Annie as Pepper and directed a touring version in 2024, recalls Mr Strouse coming to auditions and shedding a tear when a young girl sang Tomorrow. She recalled: "He was tearing up and he put his hand on mine. And he leaned in to me and very quietly said, 'That was you. That used to be you.' And I thought I would die. I thought my heart would drop out of my shoes... He's so gorgeously generous and kind. He has always been that way." Some of the composer's later pieces were praised too. The music for Nick & Nora was nominated for a Tony in 1992 after impressing audiences in Broadway. The play told the story about a high society couple attempting to solve the murder of a bookkeeper on a film production in Hollywood. It was a steel reflected in Mr Strouse, who throughout his career remained determined and optimistic. He saw Annie become of the most popular musicals Broadway has seen. There has been more than 2,300 performances of the musical, based on the book by Thomas Meehan. It has toured frequently in the UK, including in 2023. Jay-Z was even a fan, and he used shards of the work for his 1998 Grammy-winning album Vol. 2... Hard Knock Life. Even Ms Strouse's flops contained impressive music, particularly Rags in 1986, with lyrics by Stephen Schwartz, and I and Albert in 1972, a musical about Queen Victoria which had a three-month run in London and was one of Mr Strouse's personal favorites. All-American also had a memorable ballad Once Upon a Time. Among Mr Strouse's film scores were the music for Bonnie and Clyde in 1967 and 1968's The Night They Raided Minsky's. One of his last musicals was Minsky's. A love story set against the backdrop of the fabled burlesque empire, it was the brainchild of English director Mike Ockrent, who died of leukemia in 1999 before the project was completed. By then, Strouse and lyricist Susan Birkenhead had written some dozen songs. The composer's wife, Barbara, died in 2023. They had been married for more than 60 years and had four children; Ben, Nick, Victoria and William, together.
