Latest news with #AppleIntelligence™
Yahoo
7 hours ago
- Business
- Yahoo
Apple Intelligence gets even more powerful with new capabilities across Apple devices
Developers can now access the Apple Intelligence on-device foundation model to power private, intelligent experiences within their apps CUPERTINO, Calif., June 09, 2025--(BUSINESS WIRE)--Apple® today announced new Apple Intelligence™ features that elevate the user experience across iPhone®, iPad®, Mac®, Apple Watch®, and Apple Vision Pro™. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what's on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground™ and Genmoji™.1 Additionally, Shortcuts can now tap into Apple Intelligence directly, and developers will be able to access the on-device large language model at the core of Apple Intelligence, giving them direct access to intelligence that is powerful, fast, built with privacy, and available even when users are offline. These Apple Intelligence features are available for testing starting today, and will be available to users with supported devices set to a supported language this fall. "Last year, we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems," said Craig Federighi, Apple's senior vice president of Software Engineering. "We're also taking the huge step of giving developers direct access to the on-device foundation model powering Apple Intelligence, allowing them to tap into intelligence that is powerful, fast, built with privacy, and available even when users are offline. We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day. We can't wait to see what developers create." Apple Intelligence features will be coming to eight more languages by the end of the year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Live Translation Breaks Down Language Barriers For those moments when a language barrier gets in the way, Live Translation can help users communicate across languages when messaging or speaking. The experience is integrated into Messages, FaceTime®, and Phone, and enabled by Apple-built models that run entirely on device, so users' personal conversations stay personal. In Messages, Live Translation can automatically translate messages. If a user is making plans with new friends while traveling abroad, their message can be translated as they type, delivered in the recipient's preferred language, and when they get a response, each message can be instantly translated.2 On FaceTime calls, a user can follow along with translated live captions while still hearing the speaker's voice. And when on a phone call, the translation is spoken aloud throughout the conversation.3 New Ways to Explore Creativity with Updates to Genmoji and Image Playground Genmoji and Image Playground provide users with even more ways to express themselves. In addition to turning a text description into a Genmoji, users can now mix together emoji and combine them with descriptions to create something new. When users make images inspired by family and friends using Genmoji and Image Playground, they have the ability to change expressions or adjust personal attributes, like hairstyle, to match their friend's latest look. In Image Playground, users can tap into brand-new styles with ChatGPT, like an oil painting style or vector art. For moments when users have a specific idea in mind, they can tap Any Style and describe what they want. Image Playground sends a user's description or photo to ChatGPT and creates a unique image. Users are always in control, and nothing is shared with ChatGPT without their permission. Visual Intelligence Helps Users Search and Take Action Building on Apple Intelligence, visual intelligence extends to a user's iPhone screen so they can search and take action on anything they're viewing across their apps. Visual intelligence already helps users learn about objects and places around them using their iPhone camera, and it now enables users to do more, faster, with the content on their iPhone screen. Users can ask ChatGPT questions about what they're looking at on their screen to learn more, as well as search Google, Etsy, or other supported apps to find similar images and products. If there's an object a user is especially interested in, like a lamp, they can highlight it to search for that specific item or similar objects online. Visual intelligence also recognizes when a user is looking at an event and suggests adding it to their calendar.4 Apple Intelligence then extracts the date, time, and location to prepopulate these key details into an event. Users can access visual intelligence for what's on their screen by simply pressing the same buttons used to take a screenshot. Users will have the choice to save or share their screenshot, or explore more with visual intelligence. Apple Intelligence Expands to Fitness on Apple Watch Workout Buddy is a first-of-its-kind workout experience on Apple Watch with Apple Intelligence that incorporates a user's workout data and fitness history to generate personalized, motivational insights during their session.5 To offer meaningful inspiration in real time, Workout Buddy analyzes data from a user's current workout along with their fitness history, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more. A new text-to-speech model then translates insights into a dynamic generative voice built using voice data from Fitness+ trainers, so it has the right energy, style, and tone for a workout. Workout Buddy processes this data privately and securely with Apple Intelligence. Workout Buddy will be available on Apple Watch with Bluetooth headphones, and requires an Apple Intelligence-supported iPhone nearby. It will be available starting in English, across some of the most popular workout types: Outdoor and Indoor Run, Outdoor and Indoor Walk, Outdoor Cycle, HIIT, and Functional and Traditional Strength Training. Apple Intelligence On-Device Model Now Available to Developers Apple is opening up access for any app to tap directly into the on-device foundation model at the core of Apple Intelligence. With the Foundation Models framework, app developers will be able to build on Apple Intelligence to bring users new experiences that are intelligent, available when they're offline, and that protect their privacy, using AI inference that is free of cost. For example, an education app can use the on-device model to generate a personalized quiz from a user's notes, without any cloud API costs, or an outdoors app can add natural language search capabilities that work even when the user is offline. The framework has native support for Swift®, so app developers can easily access the Apple Intelligence model with as few as three lines of code. Guided generation, tool calling, and more are all built into the framework, making it easier than ever to implement generative capabilities right into a developer's existing app. Shortcuts Get More Intelligent Shortcuts are now more powerful and intelligent than ever. Users can tap into intelligent actions, a whole new set of shortcuts enabled by Apple Intelligence. Users will see dedicated actions for features like summarizing text with Writing Tools or creating images with Image Playground. Now users will be able to tap directly into Apple Intelligence models, either on-device or with Private Cloud Compute, to generate responses that feed into the rest of their shortcut, maintaining the privacy of information used in the shortcut. For example, a student can build a shortcut that uses the Apple Intelligence model to compare an audio transcription of a class lecture to the notes they took, and add any key points they may have missed. Users can also choose to tap into ChatGPT to provide responses that feed into their shortcut. Additional New Features Apple Intelligence is even more deeply integrated into the apps and experiences that users rely on every day: The most relevant actions in an email, website, note, or other content can now be identified and automatically categorized in Reminders. Apple Wallet® can now identify and summarize order tracking details from emails sent from merchants or delivery carriers. This works across all of a user's orders, giving them the ability to see their full order details, progress notifications, and more, all in one place. Users can create a poll for anything in Messages, and with Apple Intelligence, Messages can detect when a poll might come in handy and suggest one. In addition, Backgrounds in the Messages app lets a user personalize their chats with stunning designs, and they can create unique backgrounds that fit their conversation with Image Playground. These features build on a wide range of Apple Intelligence capabilities that are already available to users: Writing Tools can help users rewrite, proofread, and summarize the text they have written. And with Describe Your Change, users can describe a specific change they want to apply to their text, like making a dinner party invite read like a poem. Clean Up in Photos allows users to remove distracting elements while staying true to the moment as they intended to capture it. Visual intelligence builds on Apple Intelligence and helps users learn about objects and places around them instantly. Genmoji allow users to create their own emoji by typing a description. And just like emoji, they can be added inline to messages, or shared as a sticker or reaction in a Tapback. Image Playground gives users a way to create playful images in moments, with concepts like themes, costumes, accessories, and places. And they can add their own text descriptions, and create images in the likeness of a family member or friend using photos from their photo library. Image Wand can transform a rough sketch into a polished image that complements a user's notes. Mail summaries give users a way to view key details for an email or long thread by simply tapping or clicking Summarize. Smart Reply provides users with suggestions for a quick response in Mail and Messages. Siri® is more natural and helpful, with the option to type to Siri and tap into its product knowledge about the features and settings on Apple products; Siri can also follow along if a user stumbles over their words, and maintain context from one request to the next. Access to ChatGPT is integrated in Writing Tools and Siri, giving users the option to tap into ChatGPT's image- and document-understanding capabilities without needing to jump between tools. Natural language search in Photos makes it easier for users to find a photo or video by simply describing it. Users can create a memory movie in Photos by typing a description. Summaries of audio transcriptions in Notes are automatically generated to surface important information at a glance. Users can generate summaries of call transcriptions to highlight important details. Priority Messages, a section at the top of the inbox in Mail, shows the most urgent emails, like a same-day invitation to lunch or a boarding pass. Priority Notifications appear at the top of a user's notifications, highlighting important notifications that may require immediate attention. Notification summaries give users a way to scan long or stacked notifications and provide key details right on the Lock Screen. Previews in Mail and Messages show users a brief summary of key information without needing to open a message. The Reduce Interruptions Focus surfaces only the notifications that might need immediate attention. A Breakthrough for Privacy in AI Designed to protect users' privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of iPhone into the cloud to unlock even more intelligence so a user's data is never stored or shared with Apple; it is used only to fulfill their request. Independent experts can inspect the code that runs on Apple silicon servers to continuously verify this privacy promise, and are already doing so. This is an extraordinary step forward for privacy in AI. Availability All of these new features are available for testing starting today through the Apple Developer Program at and a public beta will be available through the Apple Beta Software Program next month at Users who enable Apple Intelligence on supported devices set to a supported language will have access this fall, including all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to the same supported language: English, French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, or Chinese (simplified). More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more details, visit Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. 1 Genmoji and Image Playground are available in English, French, German, Italian, Portuguese (Brazil), Spanish, and Japanese.2 Live Translation in Messages supports English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (simplified).3 Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain).4 The ability to add an event to Calendar with visual intelligence is available in English on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max.5 Workout Buddy will be available on Apple Watch Series 6 or later, Apple Watch SE (2nd generation), and Apple Watch Ultra and Ultra 2 with an Apple Intelligence-supported iPhone starting in English. NOTE TO EDITORS: For additional information visit Apple Newsroom ( or email Apple's Media Helpline at © 2025 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Intelligence, iPhone, iPad, Mac, Apple Watch, Apple Vision Pro, Image Playground, Genmoji, FaceTime, Swift, Apple Wallet and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on Contacts Nadine HaijaApplenhaija@ Anna TabetAppleatabet@
Yahoo
7 hours ago
- Business
- Yahoo
Apple Intelligence gets even more powerful with new capabilities across Apple devices
Developers can now access the Apple Intelligence on-device foundation model to power private, intelligent experiences within their apps CUPERTINO, Calif., June 09, 2025--(BUSINESS WIRE)--Apple® today announced new Apple Intelligence™ features that elevate the user experience across iPhone®, iPad®, Mac®, Apple Watch®, and Apple Vision Pro™. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what's on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground™ and Genmoji™.1 Additionally, Shortcuts can now tap into Apple Intelligence directly, and developers will be able to access the on-device large language model at the core of Apple Intelligence, giving them direct access to intelligence that is powerful, fast, built with privacy, and available even when users are offline. These Apple Intelligence features are available for testing starting today, and will be available to users with supported devices set to a supported language this fall. "Last year, we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems," said Craig Federighi, Apple's senior vice president of Software Engineering. "We're also taking the huge step of giving developers direct access to the on-device foundation model powering Apple Intelligence, allowing them to tap into intelligence that is powerful, fast, built with privacy, and available even when users are offline. We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day. We can't wait to see what developers create." Apple Intelligence features will be coming to eight more languages by the end of the year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Live Translation Breaks Down Language Barriers For those moments when a language barrier gets in the way, Live Translation can help users communicate across languages when messaging or speaking. The experience is integrated into Messages, FaceTime®, and Phone, and enabled by Apple-built models that run entirely on device, so users' personal conversations stay personal. In Messages, Live Translation can automatically translate messages. If a user is making plans with new friends while traveling abroad, their message can be translated as they type, delivered in the recipient's preferred language, and when they get a response, each message can be instantly translated.2 On FaceTime calls, a user can follow along with translated live captions while still hearing the speaker's voice. And when on a phone call, the translation is spoken aloud throughout the conversation.3 New Ways to Explore Creativity with Updates to Genmoji and Image Playground Genmoji and Image Playground provide users with even more ways to express themselves. In addition to turning a text description into a Genmoji, users can now mix together emoji and combine them with descriptions to create something new. When users make images inspired by family and friends using Genmoji and Image Playground, they have the ability to change expressions or adjust personal attributes, like hairstyle, to match their friend's latest look. In Image Playground, users can tap into brand-new styles with ChatGPT, like an oil painting style or vector art. For moments when users have a specific idea in mind, they can tap Any Style and describe what they want. Image Playground sends a user's description or photo to ChatGPT and creates a unique image. Users are always in control, and nothing is shared with ChatGPT without their permission. Visual Intelligence Helps Users Search and Take Action Building on Apple Intelligence, visual intelligence extends to a user's iPhone screen so they can search and take action on anything they're viewing across their apps. Visual intelligence already helps users learn about objects and places around them using their iPhone camera, and it now enables users to do more, faster, with the content on their iPhone screen. Users can ask ChatGPT questions about what they're looking at on their screen to learn more, as well as search Google, Etsy, or other supported apps to find similar images and products. If there's an object a user is especially interested in, like a lamp, they can highlight it to search for that specific item or similar objects online. Visual intelligence also recognizes when a user is looking at an event and suggests adding it to their calendar.4 Apple Intelligence then extracts the date, time, and location to prepopulate these key details into an event. Users can access visual intelligence for what's on their screen by simply pressing the same buttons used to take a screenshot. Users will have the choice to save or share their screenshot, or explore more with visual intelligence. Apple Intelligence Expands to Fitness on Apple Watch Workout Buddy is a first-of-its-kind workout experience on Apple Watch with Apple Intelligence that incorporates a user's workout data and fitness history to generate personalized, motivational insights during their session.5 To offer meaningful inspiration in real time, Workout Buddy analyzes data from a user's current workout along with their fitness history, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more. A new text-to-speech model then translates insights into a dynamic generative voice built using voice data from Fitness+ trainers, so it has the right energy, style, and tone for a workout. Workout Buddy processes this data privately and securely with Apple Intelligence. Workout Buddy will be available on Apple Watch with Bluetooth headphones, and requires an Apple Intelligence-supported iPhone nearby. It will be available starting in English, across some of the most popular workout types: Outdoor and Indoor Run, Outdoor and Indoor Walk, Outdoor Cycle, HIIT, and Functional and Traditional Strength Training. Apple Intelligence On-Device Model Now Available to Developers Apple is opening up access for any app to tap directly into the on-device foundation model at the core of Apple Intelligence. With the Foundation Models framework, app developers will be able to build on Apple Intelligence to bring users new experiences that are intelligent, available when they're offline, and that protect their privacy, using AI inference that is free of cost. For example, an education app can use the on-device model to generate a personalized quiz from a user's notes, without any cloud API costs, or an outdoors app can add natural language search capabilities that work even when the user is offline. The framework has native support for Swift®, so app developers can easily access the Apple Intelligence model with as few as three lines of code. Guided generation, tool calling, and more are all built into the framework, making it easier than ever to implement generative capabilities right into a developer's existing app. Shortcuts Get More Intelligent Shortcuts are now more powerful and intelligent than ever. Users can tap into intelligent actions, a whole new set of shortcuts enabled by Apple Intelligence. Users will see dedicated actions for features like summarizing text with Writing Tools or creating images with Image Playground. Now users will be able to tap directly into Apple Intelligence models, either on-device or with Private Cloud Compute, to generate responses that feed into the rest of their shortcut, maintaining the privacy of information used in the shortcut. For example, a student can build a shortcut that uses the Apple Intelligence model to compare an audio transcription of a class lecture to the notes they took, and add any key points they may have missed. Users can also choose to tap into ChatGPT to provide responses that feed into their shortcut. Additional New Features Apple Intelligence is even more deeply integrated into the apps and experiences that users rely on every day: The most relevant actions in an email, website, note, or other content can now be identified and automatically categorized in Reminders. Apple Wallet® can now identify and summarize order tracking details from emails sent from merchants or delivery carriers. This works across all of a user's orders, giving them the ability to see their full order details, progress notifications, and more, all in one place. Users can create a poll for anything in Messages, and with Apple Intelligence, Messages can detect when a poll might come in handy and suggest one. In addition, Backgrounds in the Messages app lets a user personalize their chats with stunning designs, and they can create unique backgrounds that fit their conversation with Image Playground. These features build on a wide range of Apple Intelligence capabilities that are already available to users: Writing Tools can help users rewrite, proofread, and summarize the text they have written. And with Describe Your Change, users can describe a specific change they want to apply to their text, like making a dinner party invite read like a poem. Clean Up in Photos allows users to remove distracting elements while staying true to the moment as they intended to capture it. Visual intelligence builds on Apple Intelligence and helps users learn about objects and places around them instantly. Genmoji allow users to create their own emoji by typing a description. And just like emoji, they can be added inline to messages, or shared as a sticker or reaction in a Tapback. Image Playground gives users a way to create playful images in moments, with concepts like themes, costumes, accessories, and places. And they can add their own text descriptions, and create images in the likeness of a family member or friend using photos from their photo library. Image Wand can transform a rough sketch into a polished image that complements a user's notes. Mail summaries give users a way to view key details for an email or long thread by simply tapping or clicking Summarize. Smart Reply provides users with suggestions for a quick response in Mail and Messages. Siri® is more natural and helpful, with the option to type to Siri and tap into its product knowledge about the features and settings on Apple products; Siri can also follow along if a user stumbles over their words, and maintain context from one request to the next. Access to ChatGPT is integrated in Writing Tools and Siri, giving users the option to tap into ChatGPT's image- and document-understanding capabilities without needing to jump between tools. Natural language search in Photos makes it easier for users to find a photo or video by simply describing it. Users can create a memory movie in Photos by typing a description. Summaries of audio transcriptions in Notes are automatically generated to surface important information at a glance. Users can generate summaries of call transcriptions to highlight important details. Priority Messages, a section at the top of the inbox in Mail, shows the most urgent emails, like a same-day invitation to lunch or a boarding pass. Priority Notifications appear at the top of a user's notifications, highlighting important notifications that may require immediate attention. Notification summaries give users a way to scan long or stacked notifications and provide key details right on the Lock Screen. Previews in Mail and Messages show users a brief summary of key information without needing to open a message. The Reduce Interruptions Focus surfaces only the notifications that might need immediate attention. A Breakthrough for Privacy in AI Designed to protect users' privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of iPhone into the cloud to unlock even more intelligence so a user's data is never stored or shared with Apple; it is used only to fulfill their request. Independent experts can inspect the code that runs on Apple silicon servers to continuously verify this privacy promise, and are already doing so. This is an extraordinary step forward for privacy in AI. Availability All of these new features are available for testing starting today through the Apple Developer Program at and a public beta will be available through the Apple Beta Software Program next month at Users who enable Apple Intelligence on supported devices set to a supported language will have access this fall, including all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to the same supported language: English, French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, or Chinese (simplified). More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more details, visit Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple's six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple's more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. 1 Genmoji and Image Playground are available in English, French, German, Italian, Portuguese (Brazil), Spanish, and Japanese.2 Live Translation in Messages supports English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (simplified).3 Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain).4 The ability to add an event to Calendar with visual intelligence is available in English on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max.5 Workout Buddy will be available on Apple Watch Series 6 or later, Apple Watch SE (2nd generation), and Apple Watch Ultra and Ultra 2 with an Apple Intelligence-supported iPhone starting in English. NOTE TO EDITORS: For additional information visit Apple Newsroom ( or email Apple's Media Helpline at © 2025 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Intelligence, iPhone, iPad, Mac, Apple Watch, Apple Vision Pro, Image Playground, Genmoji, FaceTime, Swift, Apple Wallet and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on Contacts Nadine HaijaApplenhaija@ Anna TabetAppleatabet@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
05-03-2025
- Business
- Yahoo
Apple introduces the new MacBook Air with the soaring performance of the M4 chip, a gorgeous new sky blue color, and a lower starting price of $999
The world's most popular laptop delivers more value than ever with greater performance, up to 18 hours of battery life, a 12MP Center Stage camera, and enhanced external display support — all in its strikingly thin and light design CUPERTINO, Calif., March 05, 2025--(BUSINESS WIRE)--Apple® today announced the new MacBook Air®, featuring the blazing-fast performance of the M4 chip, up to 18 hours of battery life,1 a new 12MP Center Stage® camera, and a lower starting price. It also offers support for up to two external displays in addition to the built-in display, 16GB of starting unified memory, and the incredible capabilities of macOS® Sequoia with Apple Intelligence™ — all packed into its strikingly thin and light design that's built to last. The new MacBook Air now comes in an all-new color — sky blue, a metallic light blue that joins midnight, starlight, and silver — giving MacBook Air its most beautiful array of colors ever. It also now starts at just $999 — $100 less than before — and $899 for education, making it an incredible value for students, business professionals, or anyone looking for a phenomenal combination of world-class performance, portability, design, and durability. With two sizes to choose from, the new 13- and 15-inch MacBook Air are available to pre-order today, with availability beginning Wednesday, March 12. "MacBook Air is by far the world's most popular laptop, and today we're giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop. And with a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time." A Fresh New Hue: Hello, Sky Blue Adding a new choice to the lineup of MacBook Air colors is the all-new sky blue. A beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface, sky blue joins midnight, starlight, and silver to complete the brilliant array of color choices for MacBook Air. All color options, including sky blue, come with a color-matched MagSafe® charge cable. M4: Performance to the Next Level With M4 in MacBook Air, everything from daily activities like multitasking between apps to more demanding tasks like photo and video editing is faster and more fluid. The M4 chip features a powerful 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, making the new MacBook Air up to 2x faster than the M1 model.1 When compared to the fastest Intel-based MacBook Air, the M4 model delivers up to 23x faster performance.1 With battery life on the new MacBook Air up to 18 hours, Intel-based upgraders will get up to six additional hours, so they can get more done on a single charge.1 The powerful Neural Engine in the M4 chip, which accelerates AI-based tasks, is also up to 3x faster than on MacBook Air with M1, significantly increasing speed in tasks like automatically enhancing photos and removing background noise from a video. MacBook Air with M4 delivers a new level of performance: Spreadsheet calculation performance in Microsoft Excel is up to 4.7x faster than the fastest Intel-based MacBook Air, and up to 1.6x faster than the 13-inch MacBook Air with M1.1 Video editing in iMovie® is up to 8x faster than the fastest Intel-based MacBook Air, and up to 2x faster than the 13-inch MacBook Air with M1.2 Photo editing in Adobe Photoshop is up to 3.6x faster than the fastest Intel-based MacBook Air, and up to 2x faster than the 13-inch MacBook Air with M1.1 Web browsing is up to 60 percent faster when compared to a PC laptop with an Intel Core Ultra 7 processor, and more demanding tasks get up to 2x faster performance.1 Built for Apple Intelligence MacBook Air is built for Apple Intelligence, unlocking exciting new capabilities that make Mac® even more helpful and powerful. Users can explore creative new ways to express themselves visually with Image Playground™, create the perfect emoji with Genmoji™, and make their writing even more dynamic with Writing Tools. With new Siri® improvements, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac features and settings, with step-by-step instructions for how to do something on Mac. With access to ChatGPT seamlessly integrated into Writing Tools and Siri, users can choose to access ChatGPT's expertise so they can get things done faster and easier than ever before. Users can access ChatGPT for free without creating an account, and privacy protections are built in — their IP addresses are obscured and OpenAI won't store requests. Users can choose whether to enable ChatGPT integration, and are in full control of when they use it and what information is shared with ChatGPT. Designed to protect users' privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of Mac into the cloud to unlock even more intelligence. When using Private Cloud Compute, users' data is never stored or shared with Apple; it is used only to fulfill their request. Always Camera-Ready A new 12MP Center Stage camera with improved video quality keeps MacBook Air users looking their best, whether at home, school, or work. Center Stage automatically keeps users centered in the frame as they move around — great for connecting with friends and family over FaceTime® or joining an important meeting. It also supports Desk View, which simultaneously displays the user and a top-down view of their desk, making video calls even more engaging for those who want to show off their latest DIY project or present a prototype at work. Enhanced Display Support MacBook Air can easily power a multi-display setup to make viewing and interacting with content a breeze, for anyone from business professionals at the office multitasking across multiple windows, to students in a dorm room tackling a big project across several apps. For users who like to spread their work out, MacBook Air now supports up to two 6K external displays, in addition to its built-in Liquid Retina® display. Everything Users Already Love More people choose MacBook Air over any other laptop. In addition to what's new, MacBook Air with M4 includes all of the useful features and capabilities that have made it so popular, including: Reliability and durability: The 13- and 15-inch MacBook Air feature a durable aluminum unibody enclosure that's built to last, and are both less than half an inch thin, so users can work, play, or create from anywhere. The 13-inch model provides the ultimate in portability for users on the go, while the 15-inch model offers even more room to multitask. Touch ID® and Magic Keyboard®: With the advanced security of Touch ID, users can easily and securely unlock their MacBook Air, make online purchases with Apple Pay, and download apps. The comfortable and quiet Magic Keyboard is backlit and comes with a full-height function row. Gorgeous display: MacBook Air features a brilliant 13.6- or 15.3-inch Liquid Retina display with up to 500 nits of brightness, support for 1 billion colors, and up to 2x the resolution of comparable PC laptops. Content looks vivid with sharp detail, and text appears super crisp. Versatile connectivity: MacBook Air with M4 features fast Wi-Fi 6E and Bluetooth 5.3. It also includes MagSafe charging and two Thunderbolt ports for connecting accessories like external storage and security keys, along with a 3.5mm headphone jack. Mics and speakers: Users will sound their best with a three-mic array and enhanced voice clarity on audio and video calls. And with an immersive sound system that has support for Spatial Audio along with Dolby Atmos, users will enjoy a three-dimensional soundstage for music and movies. An Unrivaled Experience: macOS Sequoia macOS Sequoia completes the new MacBook Air experience with a host of exciting features, including iPhone® Mirroring, allowing users to wirelessly interact with their iPhone, its apps, and notifications directly from their Mac.3 Safari®, the world's fastest browser,4 now surfaces relevant information on sites in Highlights; summarizes articles in the redesigned Reader; keeps videos front and center in a new Video Viewer; and lets users hide distracting items with Distraction Control. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of exciting titles, including Civilization VII, Wuthering Waves, and more. Easier window tiling means users can stay organized with a window layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials — all stored in one place. And users can apply new, beautiful built-in backgrounds for video calls, which include a variety of color gradients, or use their own photos. Next month, macOS Sequoia 15.4 will make it easier than ever to set up the new MacBook Air with iPhone. By simply bringing iPhone close to Mac, users can quickly and conveniently sign in to their Apple Account to get their files, photos, messages, passwords, and more on their new MacBook Air.5 Better for the Environment MacBook Air is designed with the environment in mind. As part of Apple 2030, the company's ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade, Apple is transitioning to renewable electricity for manufacturing, and investing in wind and solar projects around the world to address the electricity used to charge all Apple products, including MacBook Air. Today, all Apple facilities run on 100 percent renewable electricity — including the data centers that power Apple Intelligence. To achieve Apple 2030, the company is designing products with more recycled and renewable materials, which further drives down the carbon footprint. MacBook Air features over 55 percent recycled content overall, the most in any Apple product. This includes 100 percent recycled aluminum in the enclosure and 100 percent recycled rare earth elements in all magnets. The battery contains 100 percent recycled cobalt and — in a first for any Mac — over 95 percent recycled lithium. MacBook Air meets Apple's high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is entirely fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by the end of 2025.6 Pricing and Availability Customers can pre-order the new MacBook Air with M4 starting today on and in the Apple Store® app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 12. The 13-inch MacBook Air with M4 starts at $999 (U.S.) and $899 (U.S.) for education, and the 15‑inch MacBook Air with M4 starts at $1,199 (U.S.) and $1,099 (U.S.) for education. Both are available in sky blue, midnight, starlight, and silver. Additional technical specifications, configure-to-order options, and accessories are available at Apple Intelligence is available on all Mac models with M1 and later, in localized English for Australia, Canada, Ireland, New Zealand, South Africa, the UK, and the U.S. Additional languages — including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese (simplified), English (Singapore), and English (India) — will be available in April, with more languages coming over the course of the year, including Vietnamese. Some features, applications, and services may not be available in all regions or all languages. With Apple Trade In®, customers can trade in their current computer and get credit toward a new Mac. Customers can visit to see what their device is worth. AppleCare+® for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best. Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started with their new device with a Today at Apple® session at their nearest Apple Store. Customers in the U.S. who shop at Apple using Apple Card® can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they'll get 3 percent Daily Cash® back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at Footnotes 1 Testing was conducted by Apple in January 2025. See for more information. Battery life varies by use and configuration. See for more information. 2 Results are compared to previous-generation MacBook Air systems with Apple M1, 8-core CPU, 8-core GPU, 16GB of RAM, and 2TB SSD; and 1.2GHz quad-core Intel Core i7-based MacBook Air systems with Intel Iris Plus Graphics, 16GB of RAM, and 2TB SSD. 3 Available on Mac computers with Apple silicon and Intel-based Mac computers with a T2 Security Chip. See requirements on Some iPhone features (for example, camera and microphone) are not compatible with iPhone Mirroring. 4 Testing was conducted by Apple in August 2024. See for more information. 5 Available next month on macOS Sequoia 15.4 with iPhone and iPad running iOS 18.4, iPadOS 18.4, or a later version. 6 Based on retail packaging as shipped by Apple. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight. NOTE TO EDITORS: For additional information visit Apple Newsroom ( or email Apple's Media Helpline at © 2025 Apple Inc. All rights reserved. Apple, the Apple logo, MacBook Air, Center Stage, macOS, Apple Intelligence, MagSafe, iMovie, Mac, Image Playground, Genmoji, Siri, FaceTime, Liquid Retina, Touch ID, Magic Keyboard, iPhone, Safari, Apple Store, Apple Trade In, AppleCare+, Today at Apple, Apple Card, and Daily Cash are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on Contacts Press Contacts: Starlayne MezaApplestarlayne@ Lizette Viviana Du PondAppleldupond@ Sign in to access your portfolio
