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Malaysia visitor numbers rise as the country builds connections
Malaysia visitor numbers rise as the country builds connections

West Australian

time23-05-2025

  • Business
  • West Australian

Malaysia visitor numbers rise as the country builds connections

About 38 million people visited Malaysia in 2024 — way more than the pre-pandemic record of 35 million in 2019 and up from 29 million in 2023. And last year's visitors spent $38 billion — 20 per cent more than in 2019. In January and February 2025, the momentum was maintained, with visitor arrivals surging by more than 31 per cent to 6.7 million, compared with the same period in 2024. Most visitors come from Singapore, China, Indonesia, Thailand and Brunei, in that order. Tourism Malaysia now seems most focused on the Middle East to draw even more visitors. This month, May 2025, it has been on a sales mission to Saudi Arabia, based in the two key cities of Jeddah and Riyadh. In April, it took culinary and cultural heritage to the Middle East through its Food and Cultural Promotion, showcasing in the United Arab Emirates and Saudi Arabia. That was held in conjunction with the launch of the Malaysia Culture Week in the Middle East. And, in the same month, it took part in the Arabian Travel Market Dubai 2025, at the Dubai World Trade Centre. In April, Tourism Malaysia also launched its Visit Malaysia 2026 campaign in Istanbul, Turkey. Tourism Malaysia (or Malaysia Tourism Promotion Board) is an agency under the Ministry of Tourism, Arts and Culture of Malaysia, and tuned in to the national government's policies. Interestingly, Saudi-Turkish relations have shifted from years of estrangement to first a careful and now more enthusiastic re-engagement. In May, Turkey's President Tayyip Erdogan held an online meeting with leaders of Saudi Arabia and with Crown Prince Mohammed bin Salman of Saudi Arabia and President Ahmed Al-Sharaa of the Syrian Arab Republic and US President Donald Trump. The landscapes, diverse flora and fauna, adventure activities and cultural experiences and food in and around the Malaysian city of Sandakan are explained in a new brochure, which can be seen as an online flip book. A Guide To Sandakan has been produced by Malaysia Tourism in collaboration with Sandakan Tourism Association. It is part of part of a campaign to promote travel to Sandakan, on the north-east coast of the island of Borneo. In launching the guide, YB Khairul Firdaus Akbar Khan, deputy minister of tourism, arts and culture, said: 'From cosying up with the orangutan in the wild, to coming up close with the Bornean sun bears, the mascot of Visit Malaysia Year 2026. With the blend of wildlife and adventure, unique local eats and fresh seafood, Sandakan is the ideal getaway to explore the state of Sabah.' Not that we suggest cosying up with an orangutan. The 20-page booklet is at

Taman Safari Indonesia presents exciting wildlife adventures at the 2025 Arabian Travel Market
Taman Safari Indonesia presents exciting wildlife adventures at the 2025 Arabian Travel Market

Zawya

time01-05-2025

  • Business
  • Zawya

Taman Safari Indonesia presents exciting wildlife adventures at the 2025 Arabian Travel Market

Dubai, United Arab Emirates: Taman Safari Indonesia, the leading conservation institution in Southeast Asia and the largest wildlife conservation park in Indonesia, is set to captivate visitors at the Arabian Travel Market 2025 in Dubai. This prestigious travel and tourism event provides Taman Safari Indonesia with a global platform to showcase its unique locations and immersive and exhilarating experiences. Unlike traditional zoo parks, Taman Safari Indonesia prioritizes the well-being of its animal residents, providing spacious natural habitats that closely mimic their native environments. Through innovative educational programs and conservation initiatives, Taman Safari Indonesia aims to inspire visitors to become stewards of wildlife and biodiversity conservation. Alexander Zulkarnain, Senior Vice President Marketing, Taman Safari Indonesia Group expressed enthusiasm about the opportunity to showcase the park's unique offerings at Arabian Travel Market 2025. 'Our objective is to not only highlight Taman Safari Indonesia but also to emphasize the diverse and captivating tourist destinations of Indonesia, thus enhancing the strong tourism connections between Indonesia and the Middle East and Central Asia countries. To guarantee a comprehensive and effective promotion, this campaign, which is being implemented in partnership with the Indonesian Ministry of Tourism, collaborates with partners in the Middle East and Central Asia,' added Zulkarnain. From thrilling wildlife encounters to educational experiences for the whole family, Taman Safari Indonesia promises an unforgettable journey into the heart of Indonesia's natural wonders. Strengthening Bilateral Relations At the Arabian Travel Market 2025, Indonesia is expected to have a significant impact, enhancing its standing as a top travel destination and fortifying ties with the Middle Eastern market. The Tourism and Creative Economy Office of DKI Jakarta Province also collaborated in this prestigious fair by providing space to facilitate the Jakarta tourism industry delegation. Zulkarnain expressed that their participation in the Arabian Travel Market for the third time is more than just an introduction and expansion but also a way to strengthen the relationship between Indonesia, the Middle East, and Central Asia through the tourism sector owned by Taman Safari Indonesia. The Tourism and Creative Economy Office of DKI Jakarta Province also supports Taman Safari Indonesia and has established excellent relationships at the government level and with individuals. Taman Safari Indonesia warmly welcomes tourists from the Middle East and Central Asia to visit Taman Safari Indonesia. Last year, according to the Central Statistics Agency, the number of tourists from the Middle East visiting Indonesia reached 224,666 visits, an increase of 23% from the previous year. Through Arabian Travel Market Dubai 2025, the Ministry of Tourism targets 249,000 Middle Eastern tourists to vacation in the country.

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