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Dubai Tourism Surges to 8.68 Million Visitors in First Five Months
Arabian Post Staff -Dubai
Dubai has welcomed 8.68 million international visitors between 1 January and 31 May 2025, reflecting a 7 per cent increase compared with the 8.12 million who arrived during the same period in 2024, according to the Tourism Performance Report from the Dubai Department of Economy and Tourism. In May alone, the city hosted 1.53 million international tourists.
Western Europe emerged as the largest source market, supplying approximately 1.917 million visitors—or 22 per cent of the total. Trailing behind were Russia, the Commonwealth of Independent States and Eastern Europe with around 1.396 million tourists. South Asia contributed 1.242 million visitors, while the Gulf Cooperation Council countries accounted for 1.275 million. The Middle East and North Africa numbers reached 989,000, with Southeast and Northeast Asia, the Americas, Africa and Australia following with 9 per cent, 7 per cent, 4 per cent and 2 per cent shares respectively.
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Hotel inventory expanded slightly, reaching 825 establishments with 153,356 rooms by the end of May, up from 822 hotels offering 150,202 rooms a year earlier. Occupancy averaged 83 per cent across the five-month span, climbing two percentage points from 81 per cent in 2024. Total occupied room nights reached 19.09 million, a 4 per cent increase over the previous year's 18.34 million.
Average visitor stays remained steady at 3.8 nights—even as room rates climbed. The average daily rate rose to AED 620, while revenue per available room increased to AED 513, marking a 7 per cent improvement.
These figures follow a landmark 2024 for Dubai, which attracted a record 18.72 million international overnight visitors—an increase of 9 per cent compared to 17.15 million in 2023. At the close of 2024, hotel capacity stood at 832 properties with 154,016 rooms, confirming the city's commitment to expanding hospitality infrastructure.
Analysts attribute this growth to strengthened global connectivity, robust destination marketing campaigns and a curated events calendar. In Q1 2025, Dubai recorded a 3 per cent year‑on‑year rise in visitor numbers from 5.31 million in the first quarter of last year. Regional data from the same period finds Western Europe contributing 22 per cent, CIS and Eastern Europe 17 per cent, and GCC countries 15 per cent.
Commenting at the Arabian Travel Market expo, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, underlined the role of tourism as a gateway for inward investment, talent and trade. He highlighted new partnerships with Amadeus, Premier Inn Middle East and Hyatt, plus training collaborations between the Dubai College of Tourism and Marriott, aimed at enhancing Emirati workforce participation.
Industry observers note that average daily rates in the hospitality sector climbed to AED 647 in Q1, underpinned by stronger ADR and occupancy figures. Sustainable tourism initiatives also gained traction; over 150 hotels have since earned the Dubai Sustainable Tourism Stamp—a 118 per cent year‑on‑year increase.
Dubai's appeal spans an array of demographics. While Western Europe remains the single largest source market, growth from South Asia, the GCC, CIS countries, and Southeast Asia reflects diversified outreach efforts. Leisure, business travel and high-profile events are all contributing factors.
Capacity expansion has run in parallel with evolving demand. Investments continue not just in hotel rooms but in broadening the tourism ecosystem—spanning cultural attractions, entertainment venues and transport links. Airport infrastructure upgrades and added flight routes further bolster access for key markets.
Despite the sustained momentum, the industry faces challenges including seasonal weather variations, geopolitical volatility and budget competition from other destinations. However, Dubai's consistently high ADR and RevPAR metrics suggest healthy pricing power across its hospitality sector.
The emirate's strategy emphasises quality over quantity, focusing on richer, high-yield tourism segments including luxury experiences, MICE, health tourism and eco‑conscious travel. This is aligned with the broader economic vision outlined under the Dubai Economic Agenda, aiming to double the size of the economy by 2033.
Continued collaboration between government bodies, private-sector operators and international partners is central to sustaining this trajectory. As global travel rebounds from pandemic-era disruption, Dubai is leveraging its infrastructure depth, event portfolio and marketing muscle to strengthen its position in the upper echelons of global tourist destinations.
Economic projections for 2025 remain positive. With visitor numbers tracking ahead of last year's pace and average daily rates increasing, tourism is projected to deliver significant contributions to GDP and related sectors such as transport, retail, entertainment, F&B and real estate.
