Latest news with #ArielAmster
Business Wire
15-05-2025
- Business
- Business Wire
MessageGears partners with Databricks to power native data activation in enterprise marketing campaigns
ATLANTA--(BUSINESS WIRE)-- MessageGears, the leading data activation and engagement platform for enterprise brands, today announced it has been recognized as a Validated Partner of Databricks, the data and AI company. The integration gives marketing teams direct, governed access to the Databricks Data Intelligence Platform. This ensures marketers can quickly and securely build and deliver tailored cross-channel campaigns that require no syncing of data, no data copies, and unlimited access to customer attributes. 'This partnership represents a new standard for how consumer brands activate their data," said Caroline Nash, Senior Director of Partnerships at MessageGears. "With a fully native Databricks connection, teams can work with more of their data in more complex ways – without compromising speed, security, or control.' Built on an open lakehouse architecture, the Databricks Data Intelligence Platform unifies data, governance, and AI models tuned to an organization's unique characteristics. Combined with MessageGears' warehouse-native engagement capabilities, enterprise brands can build and activate their customer 360 to deliver more relevant, data-driven experiences across channels. Key features of the native connection include: Direct data access: Ability to natively access and query a company's entire, live enterprise dataset from their Databricks instance – eliminating latency, duplication, and data discrepancies. Composable and modular: MessageGears' composable architecture means brands can choose just the necessary components – data activation, segmentation, real-time APIs, and native messaging channels (email, SMS, push, in-app, web) – without overhauling their tech stack. The integration allows enterprise brands to use MessageGears' platform as an audience builder, as an ESP, or as both. Real-time engagement: MessageGears enables real-time engagement and dynamic personalization across billions of events with microsecond speed – pulling directly from a company's Databricks instance and enriched customer profiles. 'We've been impressed by MessageGears' innovative approach to consumer data activation and how they help enterprises gain a full view of the customer,' said Ariel Amster, Director, Strategic Technology Partners at Databricks. 'Our partnership will leverage the benefits of MessageGears' engagement platform and the Databricks Data Intelligence Platform to help companies securely develop cross-channel campaigns that improve the customer experience.' To learn more about MessageGears' native integration with Databricks, visit the website here. About MessageGears MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears' composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and Vimeo trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at
Yahoo
15-05-2025
- Business
- Yahoo
MessageGears partners with Databricks to power native data activation in enterprise marketing campaigns
Zero data movement for large consumer brands improves speed, security, and personalization of marketing messages ATLANTA, May 15, 2025--(BUSINESS WIRE)--MessageGears, the leading data activation and engagement platform for enterprise brands, today announced it has been recognized as a Validated Partner of Databricks, the data and AI company. The integration gives marketing teams direct, governed access to the Databricks Data Intelligence Platform. This ensures marketers can quickly and securely build and deliver tailored cross-channel campaigns that require no syncing of data, no data copies, and unlimited access to customer attributes. "This partnership represents a new standard for how consumer brands activate their data," said Caroline Nash, Senior Director of Partnerships at MessageGears. "With a fully native Databricks connection, teams can work with more of their data in more complex ways – without compromising speed, security, or control." Built on an open lakehouse architecture, the Databricks Data Intelligence Platform unifies data, governance, and AI models tuned to an organization's unique characteristics. Combined with MessageGears' warehouse-native engagement capabilities, enterprise brands can build and activate their customer 360 to deliver more relevant, data-driven experiences across channels. Key features of the native connection include: Direct data access: Ability to natively access and query a company's entire, live enterprise dataset from their Databricks instance – eliminating latency, duplication, and data discrepancies. Composable and modular: MessageGears' composable architecture means brands can choose just the necessary components – data activation, segmentation, real-time APIs, and native messaging channels (email, SMS, push, in-app, web) – without overhauling their tech stack. The integration allows enterprise brands to use MessageGears' platform as an audience builder, as an ESP, or as both. Real-time engagement: MessageGears enables real-time engagement and dynamic personalization across billions of events with microsecond speed – pulling directly from a company's Databricks instance and enriched customer profiles. "We've been impressed by MessageGears' innovative approach to consumer data activation and how they help enterprises gain a full view of the customer," said Ariel Amster, Director, Strategic Technology Partners at Databricks. "Our partnership will leverage the benefits of MessageGears' engagement platform and the Databricks Data Intelligence Platform to help companies securely develop cross-channel campaigns that improve the customer experience." To learn more about MessageGears' native integration with Databricks, visit the website here. About MessageGears MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears' composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and Vimeo trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at View source version on Contacts Media Contact: Koertni 888-352-0886
Yahoo
15-05-2025
- Business
- Yahoo
Liquibase Partners With Databricks to Bring Modern Change Management to the Lakehouse
Liquibase Pro and the Databricks Data Intelligence Platform help data teams automate and govern schema changes with the speed and control today's data products require. AUSTIN, Texas, May 15, 2025--(BUSINESS WIRE)--Liquibase, the leader in Database DevOps, today announced the launch of the Liquibase Pro Extension for Databricks, a new integration with the Databricks Data Intelligence Platform designed to help data and platform teams manage schema changes in Databricks SQL with greater speed, structure, and confidence. As more organizations rely on Databricks to power mission-critical analytics, AI workloads, and production-grade data products, database change has become a growing challenge. Most teams still rely on notebooks, SQL scripts, and ticket-based processes to make updates. These manual workflows introduce risk, increase complexity, and delay delivery. "Data teams need to move faster and without putting their business at risk. Liquibase Pro delivers exactly that, bringing structured change management to the Lakehouse so teams can accelerate delivery, safely," said Kevin Chappell, VP of Strategic Partnerships at Liquibase. "Liquibase Pro gives teams a repeatable, safe way to deliver database changes with the same speed and discipline they expect everywhere else in their stack." With this new offering, Liquibase brings modern change automation directly into the Databricks environment. It helps teams move faster while maintaining control, auditability, and compliance. Key capabilities include: Version-controlled deployments of SQL objects and Python-based UDFs Support for Unity Catalog, Time Travel, volumes, and CLONE TABLE operations Environment-specific configuration to prevent drift across dev, staging, and production Built-in changelog validation, policy enforcement, and audit trails Elimination of notebook and script-based deployment workflows "As more organizations standardize on lakehouse architecture for analytics and AI workloads, managing schema changes consistently becomes a critical part of delivering trusted data intelligence," said Ariel Amster, Director, Strategic Technology Partners at Databricks. "This solution from Liquibase helps our customers simplify change management while benefiting from the Databricks Data Intelligence Platform's best-in-class governance capabilities." The Liquibase Pro Extension for Databricks is available now for Databricks customers. To learn more, visit Additional Resources: In NYC on June 5, 2025? To register for the upcoming Liquibase Private Dinner - Modernizing Database Change in Regulated Environments - visit: Going to the Databricks Data + AI Summit? To register for the June 11, 2025 Private Dinner - Liquibase + Databricks: Modern Data Products Need Modern Change Management - visit: To learn more about Database DevOps, accelerating and modernizing database change management, and fixing the last mile of software and data change, please visit: About Liquibase Liquibase empowers teams to deliver mission-critical software, data products, and AI applications by automating and governing database change. We are the company behind Liquibase, the popular open source project downloaded more than 100 million times and trusted by thousands of teams worldwide. Liquibase Pro is an enterprise-grade, unified Database DevOps platform built on top of that proven open source foundation. It gives developers, platform teams, and data teams the automation, policy enforcement, and observability they need to move fast with confidence. Trusted by the world's most innovative and highly regulated enterprises, Liquibase Pro powers the last mile of software and data delivery. The future of software and data delivery depends on making database change fast, trusted, and predictable. That is what Liquibase delivers. Learn more at Follow on LinkedIn and X (Twitter). View source version on Contacts Media Contact Torry CullenTorry@ (781)363-2542 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
15-05-2025
- Business
- Business Wire
Liquibase Partners With Databricks to Bring Modern Change Management to the Lakehouse
AUSTIN, Texas--(BUSINESS WIRE)--Liquibase, the leader in Database DevOps, today announced the launch of the Liquibase Pro Extension for Databricks, a new integration with the Databricks Data Intelligence Platform designed to help data and platform teams manage schema changes in Databricks SQL with greater speed, structure, and confidence. Data teams need to move faster and without putting their business at risk. Liquibase Pro delivers exactly that, bringing structured change management to the Lakehouse so teams can accelerate delivery, safely. As more organizations rely on Databricks to power mission-critical analytics, AI workloads, and production-grade data products, database change has become a growing challenge. Most teams still rely on notebooks, SQL scripts, and ticket-based processes to make updates. These manual workflows introduce risk, increase complexity, and delay delivery. 'Data teams need to move faster and without putting their business at risk. Liquibase Pro delivers exactly that, bringing structured change management to the Lakehouse so teams can accelerate delivery, safely,' said Kevin Chappell, VP of Strategic Partnerships at Liquibase. 'Liquibase Pro gives teams a repeatable, safe way to deliver database changes with the same speed and discipline they expect everywhere else in their stack.' With this new offering, Liquibase brings modern change automation directly into the Databricks environment. It helps teams move faster while maintaining control, auditability, and compliance. Key capabilities include: Version-controlled deployments of SQL objects and Python-based UDFs Support for Unity Catalog, Time Travel, volumes, and CLONE TABLE operations Environment-specific configuration to prevent drift across dev, staging, and production Built-in changelog validation, policy enforcement, and audit trails Elimination of notebook and script-based deployment workflows 'As more organizations standardize on lakehouse architecture for analytics and AI workloads, managing schema changes consistently becomes a critical part of delivering trusted data intelligence,' said Ariel Amster, Director, Strategic Technology Partners at Databricks. 'This solution from Liquibase helps our customers simplify change management while benefiting from the Databricks Data Intelligence Platform's best-in-class governance capabilities.' The Liquibase Pro Extension for Databricks is available now for Databricks customers. To learn more, visit Additional Resources: In NYC on June 5, 2025? To register for the upcoming Liquibase Private Dinner - Modernizing Database Change in Regulated Environments - visit: Going to the Databricks Data + AI Summit? To register for the June 11, 2025 Private Dinner - Liquibase + Databricks: Modern Data Products Need Modern Change Management - visit: To learn more about Database DevOps, accelerating and modernizing database change management, and fixing the last mile of software and data change, please visit: About Liquibase Liquibase empowers teams to deliver mission-critical software, data products, and AI applications by automating and governing database change. We are the company behind Liquibase, the popular open source project downloaded more than 100 million times and trusted by thousands of teams worldwide. Liquibase Pro is an enterprise-grade, unified Database DevOps platform built on top of that proven open source foundation. It gives developers, platform teams, and data teams the automation, policy enforcement, and observability they need to move fast with confidence. Trusted by the world's most innovative and highly regulated enterprises, Liquibase Pro powers the last mile of software and data delivery. The future of software and data delivery depends on making database change fast, trusted, and predictable. That is what Liquibase delivers. Learn more at Follow on LinkedIn and X (Twitter).
Channel Post MEA
21-04-2025
- Business
- Channel Post MEA
Altair And Databricks To Accelerate Data-Driven Transformation
Altair has partnered with Databricks, the data and AI company, to empower joint customers with next-generation capabilities for data unification, graph-powered intelligence, and enterprise-grade artificial intelligence (AI). This partnership brings together the best of both organizations' platforms—combining the power of the Altair RapidMiner platform, an industry-leading tool for data preparation, AI development, orchestration, and automation, with the Databricks Data Intelligence Platform. Now, customers can seamlessly access and analyze data housed in Databricks while applying Altair's comprehensive suite of tools to drive decision-making, build AI automation, and modernize data operations. 'We are thrilled to partner with Databricks to empower our customers to stay ahead of the competition by achieving faster, smarter, and more efficient outcomes,' said Sam Mahalingam , chief technology officer, Altair. 'Through this collaboration, we are helping customers not just analyze their data but truly activate it—transforming fragmented data into intelligent systems that can learn, reason, and act. Together, Altair and Databricks are redefining the future of data science and analytics.' Customers can leverage Altair RapidMiner's robust data preparation, machine learning , and deployment capabilities to better extract insights from their data in Databricks. This collaboration marks a milestone in advancing accessible, scalable, and impactful AI and machine learning solutions – paving the way for transformative innovation and enabling businesses to realize the full potential of their data for years to come. 'We've been impressed by Altair's innovative approach to data preparation and machine learning,' said Ariel Amster , director of strategic technology partners, Databricks. 'Our partnership will leverage the benefits of Altair RapidMiner and the Databricks Data Intelligence Platform to help customers explore, analyze and take action on data at scale.' Enabling Enterprise Modernization with Altair RapidMiner and Databricks Customers can use Altair RapidMiner to directly access, prepare, and analyze data in Databricks without data duplication. The platform's full-stack AI capabilities—from low-code AutoML to sophisticated MLOps, agent frameworks, and high-speed visualization—empower organizations to quickly prototype, deploy, and scale AI applications using data stored in Databricks. Altair RapidMiner also offers native support for SAS language execution—one of only two platforms in the world with this capability—allowing customers to preserve and extend the value of their existing analytics investments while modernizing their workflows. This unique capability, especially when linked with Databricks, combines past and present into a single enterprise strategy. Powering Knowledge Graphs and Data Fabrics with Databricks Data A key differentiator is Altair RapidMiner's massively parallel processing (MPP) knowledge graph technology—purpose-built to support knowledge graph creation, data fabrics, and ontology modeling at enterprise scale. By integrating with Databricks, customers can use the Altair RapidMiner knowledge graph engine to connect, contextualize, and activate all types of data—structured, unstructured, and streaming. These graph-powered fabrics form the foundation for a new generation of intelligent systems, enabling generative AI models and autonomous agents to navigate the full complexity of an organization's digital operations. Built for the Real World Together, Altair and Databricks offer an unmatched platform for the modern, intelligent enterprise. This partnership delivers not only the infrastructure needed for data-driven transformation—but also the intelligence to drive it forward. 0 0
