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How Mellody Hobson Decided to Invest Big in Women's Sports
How Mellody Hobson Decided to Invest Big in Women's Sports

Bloomberg

time22-05-2025

  • Business
  • Bloomberg

How Mellody Hobson Decided to Invest Big in Women's Sports

Like any good investor, Mellody Hobson knows that the numbers have to back up an instinct. So when she had a hunch about the hypergrowth in women's sports, she went to the data. 'I started to study women's sports like an 11-year-old studies baseball statistics,' Hobson, the president and co-CEO of Ariel Investments, says on the latest episode of The Deal with Alex Rodriguez and Jason Kelly. 'And I got dangerous in seeing up arrows, up arrows, up arrows on what was happening in attendance, in sponsorships, in media rights, in girls playing starting at young ages.'

The Deal: Mellody Hobson
The Deal: Mellody Hobson

Bloomberg

time22-05-2025

  • Business
  • Bloomberg

The Deal: Mellody Hobson

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Mellody Hobson, co-CEO and president of Ariel Investments, about her firm's newly launched fund, 'Project Level,' devoted to investing in women's sports. In this conversation, which was taped in front of an audience at Bloomberg's Invest conference, Hobson tells the hosts why she decided to personally invest in the Chicago White Sox and the Denver Broncos, how F1 racer Lewis Hamilton taught her to speak more positively to herself and what she learned from a specific seat at the table of the Starbucks Board of Directors.

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