23-04-2025
Target is teaming up with luxe bedding brand Parachute on a new collection
Target has a knack for courting the biggest names in fashion and home design. Recently, it released a limited collection with none other than Kate Spade New York, and today, it announced its latest collab: a partnership with luxury home brand Parachute. The Parachute for Target line will launch Sunday, April 27, with over 200 exclusive bedding and bath items. If you want to give your home a cool, calm, collected upgrade, don't miss it.
First of all, if you haven't heard of Parachute, here's the deal: It's known for its light and airy bedding, like its bestselling Organic Cloud Cotton Quilt, and its cozy bath items, like Organic Plush Towels made from long-staple Turkish cotton. It's not known for low prices, which makes this Target collab all the more exciting. Expect to see breezy linen sheet sets, recycled down alternative pillows, soft towels and more, all in soothing colors like jade green, pecan brown, parchment and white. Prices will run from $12 to $199, with the majority of items selling for $90 or less.
"Our mission has always been to bring quality, beauty and ease into the everyday — and to help people feel their best by investing in their daily routines," said Ariel Kaye, founder of Parachute, in a press release. "We're excited to partner with Target on a collection that feels elevated yet effortlessly livable."
You can preview Parachute x Target online and add things to your wishlist so that you're ready to shop on Sunday. The line will be available at on the Target mobile app and in select stores nationwide. Take a peek below at a few of our favorite items ahead of the big release.
