Latest news with #ArsenalFootballClub
Web Release
4 hours ago
- Entertainment
- Web Release
TCL and Arsenal Announce Global Partnership Expansion in Multi-Year Deal
TCL, a leading global consumer electronics brand and the No.2 TV brand worldwide, proudly announces the elevation of its partnership with Arsenal Football Club to a global level, becoming Arsenal's Official Global Consumer Electronics Partner. This milestone marks a new era in the relationship between two iconic brands driven by shared values of innovation, excellence, and progress. Building on a successful regional partnership in the UK, Middle East, and Africa since 2023, TCL and Arsenal are now taking their collaboration global, connecting with fans and consumers in more markets through shared values of innovation, performance, and progress. Sunny Yang, General Manager – TCL Middle East & Africa, stated: 'We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, we aim to deliver immersive experiences that unite the power of technology with the spirit of sport. Together, we are building a legacy that will inspire greatness around the world.' Delivering High-Impact Moments on and off the Pitch: Since the beginning of the partnership in 2023, TCL and Arsenal have collaborated on a series of high-profile activations that brought fans closer to both the club and the brand: · The 'Go Big with TCL' digital campaign, featuring Bukayo Saka, Gabriel Jesus, and Mo Elneny, introduced TCL's XL TV collection to global audiences. See here. · 'Inspire Greatness', a regional hero film starring Mikel Merino, Declan Rice, and Ben White, showcased TCL and Arsenal's shared commitment to empowering communities through sport and innovation. See here. · Exclusive meet-and-greet experiences in Dubai gave fans and TCL customers direct access to Arsenal players during the club's warm weather training camp. See here. · Arsenal legend Robert Pires visited TCL's booth at IFA Berlin 2023, one of the world's most influential consumer tech shows. · And in Turkey, Invincibles defender Martin Keown headlined TCL's regional product launch, engaging with media, partners, and staff in celebration of the partnership. Looking Ahead: Deeper Storytelling and Expanded Fan Engagement Following the success of the 'Inspire Greatness' activation, supporters can expect a new wave of storytelling through the extended global partnership featuring Arsenal men's first team player and newly appointed TCL ambassador, Bukayo Saka. The expanded partnership also includes Arsenal's UEFA Women's Champions League-winning women's team, reinforcing TCL's commitment to equality and innovation across all areas of the game. In addition, TCL products will be integrated into Arsenal's flagship matchday show 'Live from N5', further engaging the club's global fanbase and bringing smart technology closer to the heart of the matchday experience. This global announcement is a testament to TCL's fast-growing presence across MEA and beyond, as the brand continues to innovate in consumer electronics while strengthening emotional connections with sports fans worldwide. TCL will continue to work with Arsenal to craft powerful stories, create unique fan interactions, and deliver unforgettable experiences across touchpoints on the field, on screen, and at home. For more information, please visit:
Campaign ME
5 days ago
- Business
- Campaign ME
TCL, Arsenal to focus on storytelling, brand experiences in multi-year deal
Global consumer electronics brand TCL has expanded its partnership with Arsenal Football Club to a global level, becoming Arsenal's Official Global Consumer Electronics Partner. The expanded partnership has been activated across several key markets in the Middle East, including the UAE, Saudi Arabia, and Turkey, with additional regional touchpoints planned as part of the extended rollout. This announcement builds on a successful regional partnership in the UK, Middle East, and Africa since 2023, TCL and Arsenal are now taking their collaboration global, connecting with fans and consumers in more markets through shared values of innovation, performance and progress. In conversation with Campaign Middle East, Majid Khan Niazi, Director of Marketing for TCL Middle East and Africa, said, 'We've taken an integrated approach across channels, combining digital storytelling, influencer collaborations, retail integration, and outdoor visibility. Each market's campaign is adapted to suit local audience behaviours and media preferences, ensuring consistent messaging while maintaining cultural relevance.' Campaigns and long-term engagement Since the beginning of the partnership in 2023, TCL and Arsenal have collaborated on a series of high-profile campaigns aimed at bringing fans closer to both the club and the brand. The Go Big with TCL digital campaign, featured Bukayo Saka, Gabriel Jesus, and Mo Elneny, introduced TCL's XL TV collection to global audiences. Following this, its Inspire Greatness regional hero film starring Mikel Merino, Declan Rice, and Ben White, showcased TCL and Arsenal's shared commitment to empowering communities through sport and innovation. In addition, exclusive meet-and-greet experiences in Dubai gave fans and TCL customers direct access to Arsenal players during the club's warm weather training camp, while in Turkey, Invincibles defender Martin Keown headlined TCL's regional product launch, engaging with media, partners and staff in celebration of the partnership. Niazi said, 'The campaigns are ongoing and will continue to roll out across key markets as we've just extended our partnership with Arsenal. This renewal represents a strategic focus on consistency and long-term engagement, particularly during high-impact sporting moments across the year.' TCL remains committed is to maintaining a sustained presence that aligns with the football calendar, leveraging key matches and events to maximise engagement and brand visibility throughout the duration of the partnership. Speaking about the strategy behind expanding the partnership, Niazi said, 'Our ambition was to go beyond visibility to create a deeper emotional connection with audiences across the Middle East and Africa. This collaboration also enables us to offer exclusive club content, exciting deals on our product range, and unique fan experiences, such as opportunities to watch live matches at Emirates Stadium and meet-and-greets with current players and legends.' TCL and Arsenal brand experiences As part of the expanded global partnership, TCL customers and Arsenal supporters can expect a new wave of storytelling in collaboration with Arsenal men's first team player and newly appointed TCL ambassador, Bukayo Saka. The expanded partnership also includes Arsenal's UEFA Women's Champions League-winning women's team in line with TCL's brand values. Niazi added, 'Football is not just a sport; it's a universal language of passion, pride, and perseverance. Partnering with Arsenal allows us to harness that energy and align it with TCL's core values: performance, innovation, and inspiring greatness. By expanding this partnership, we aimed to position TCL not just as a tech brand but as a cultural force, one that empowers fans, fuels ambition, and delivers world-class experiences both on and off the screen.' In addition, TCL products will be integrated into Arsenal's flagship matchday show 'Live from N5', further engaging the club's global fanbase and bringing smart technology closer to the heart of the match-day experience. TCL has also confirmed that it will continue to work with Arsenal to create unique fan interactions, and deliver unforgettable experiences across touchpoints on the field, on screen and at home. This global announcement is a testament to TCL's fast-growing presence across MEA and beyond, as the brand continues to innovate in consumer electronics while strengthening emotional connections with sports fans worldwide. Responding to how the outcomes of this partnership are being measured, Niazi added, 'We measure success holistically, focusing on how the partnership drives overall brand impact and consumer resonance across the region. This includes tracking shifts in brand perception, relevance among football audiences, and the effectiveness of engagement touchpoints across digital, retail, and influencer activations.' Additionally, TCL is monitoring participation in fan engagement activities, such as competitions and exclusive events, and assessing the reach and impact of its campaigns across various channels to ensure they contribute meaningfully to both long-term brand equity and immediate marketing objectives. Sunny Yang, General Manager – TCL Middle East and Africa, concluded, 'This expanded alliance reflects our shared ambition to lead through excellence, innovation and passion. As a brand committed to shaping the future of smart living, we aim to deliver immersive experiences that unite the power of technology with the spirit of sport. Together, we are building a legacy that will inspire greatness around the world.'
Yahoo
27-05-2025
- Business
- Yahoo
Straight-talking Slegers lifted Arsenal to glory – now club must back her vision
The levels of content are, quite frankly, off the charts. Content-wise, Arsenal have come to Lisbon, eaten and left no crumbs. Katie McCabe sliding on her belly along the dressing room floor through a pool of champagne. Alex Scott and Jess Glynne in their retro tops. Managing to drop the F-bomb on live teatime television, not once but twice. McCabe recreating the moment she threw a ball at Chloe Kelly's head during a Women's Super League game, only this time with the Champions League trophy. And then, in their more reflective moments, thoughts turn to the past. To where they came from. To the journey, those who came, and those who couldn't make it all the way. Laia Codina wraps herself in the Catalan flag. Leah Williamson and her father share an embrace. Beth Mead thinks about her late mother. Kelly reminisces about her academy days, getting the train from Finsbury Park to Potters Bar with Lotte Wubben-Moy. Because nobody ever gets themselves to a Champions League final. You are delivered, like stones in a river, by the forces and influences that shaped you. Related: Inside Arsenal's Champions League party, including a Jess Glynne concert In retrospect it all makes perfect narrative sense, perhaps even feels preordained. But in truth there is still a certain element of shock to be processed, at how the dominant team in women's football, coming into the final on the back of 18 goals in their four knockout games, were stifled so comprehensively on the biggest stage. Really only a handful of people saw Arsenal's 1-0 win over Barcelona coming, and pretty much all of them were employees of Arsenal Football Club. How did they do it? Partly tactics and partly tone. While Arsenal were aware that Barcelona would dominate possession, a tilted press flooded the central areas with bodies and sought to pin Barcelona to one side of the pitch. You can't ever really stop Barcelona playing but you can slow them down, frustrate them, force them into lower-percentage options: long shots, hero dribbles, crosses from wide. The prolific centre-forward Ewa Pajor was restricted to 24 touches and zero shots on target. The point at which it became clear Arsenal's game plan was beginning to bear fruit came about 20 minutes in, when the great Alexia Putellas – finally losing her patience at the speed of Barcelona's buildup – dropped deep into the heart of defence to receive the ball. With all her passing lanes closed off, she instead attempted a long harmless ball to Clàudia Pina that went straight through to the goalkeeper. Outwitting the greatest team in the history of women's football: not a bad scalp for a coach who looked – as one social media user put it – like she was taking Year 4 PE. But in her sartorial choice of casual club tracksuit, in her simple concise messaging, in her brief and emotionally restrained pre-match team talk, Renée Slegers was sending her players a clear cue. Beating Barcelona isn't some epic biblical quest. It's your job. It's business. It's what we do. And in a profession seemingly overpopulated with chancers and charlatans, thespians and gurus, Slegers stands out amid some of her coaching peers for her impressive lack of flourish, her discretion, her ability to give a straight question a straight answer. Perhaps this explains why a lot of fans and pundits were a little slow to recognise her gifts after she took over from Jonas Eidevall in October. Perhaps it even explains why it took the Arsenal board so long to give her the job on a full-time basis. But within the four walls of that dressing room there have never been any doubts. And so Arsenal's first task this summer is to commit to Slegers' vision, and above all to give her the players she needs. Arsenal showed here that their first 13 or 14 players bear comparison with the very best in Europe. But as their recent WSL defeats have shown, they lack the supreme strength in depth that sustains a genuine title challenge, that allows Slegers rotation options, that can weather a winter injury crisis. It is also a squad that will need rebuilding before long: of the 15 Arsenal players who took to the pitch on Saturday, not one of them was aged under 25. Kim Little is 34; Steph Catley 31; Mead and Caitlin Foord 30; McCabe, Stina Blackstenius and Mariona Caldentey 29. There is a huge amount of potential in the likes of Michelle Agyemang, Rosa Kafaji, Katie Reid and Teyah Goldie. But at some point, you have to take the leap of faith and give them a run of games. Being champions of Europe comes with certain fringe benefits. It makes the club a far more appealing prospect to new signings, turns Arsenal overnight into a destination club for the world's best young players, not just the ones that Chelsea didn't fancy. And of course the content also helps here. As Saturday night turned to Sunday morning the laughter and songs that spilled out into the wilds of social media were a reminder that the best Arsenal teams are fun: fun to watch, fun to be around, fun to play for. But of course the finer details of Arsenal's golden future can wait for now. There is a time for looking forward and there is a time for looking back. And on Monday, at the Emirates Stadium, there will be a time for looking out at the crowds and the smoke: a team and a public and a trophy brought together for the first time. After all, there's no point in climbing a mountain unless you're going to enjoy the view.
Yahoo
14-05-2025
- Business
- Yahoo
Winners and losers in Trump's pause on China tariffs
The curtain came down on the first phase of President Trump's tariff and trade war earlier this week, when the U.S. announced a huge reduction in levies with China. Washington and Beijing agreed to take 115 percentage points off the tariffs they had imposed upon each other's exports at the apex of the brief trade war. The change leaves American tariffs on China at 30 percent and Chinese tariffs on the U.S. at 10 percent. It is possible that the tariffs could climb again after a 90-day pause agreed between the two nations. But the stage of the tariff battle that began with Trump's April 2 'Liberation Day' announcement of steep levies against dozens of nations appears to be over. Here are the winners and losers. The Treasury Department secretary emerged as the single most effective advocate of a softer, shorter-term tariff approach — and his argument won the day. Speaking about the deal with China, Bessent asserted that the sky-high tariffs had become 'the equivalent of an embargo, and neither side wants that. We do want trade.'' Bessent predicted last month there would be a de-escalation between the U.S. and China. He became a counterpoint to trade adviser and Trump loyalist Peter Navarro, who is a vigorous proponent of high, long-term tariffs aimed at sparking a resurgence in American manufacturing. Bessent won the internal battle without seeming to second-guess or undercut Trump — an important point with a president who is always on alert for signs of disloyalty. Markets went into a near free fall after Trump's 'Liberation Day' announcement. But they have recovered just as rapidly as the tariff threat has eased. All three major indices have recovered to near, or beyond, the levels they were at before the president's April 2 bombshell. The broad-based S&P 500 is now in positive territory for 2025, albeit by a slim 0.3 percent. The Dow Jones Industrial Average and the tech-heavy Nasdaq composite are still below where they were at the start of the year. But the troughs they experienced following Trump's initial announcement are fading from view. The Nasdaq enjoyed another especially strong day Tuesday, rising roughly 1.6 percent. The trade deal — in reality, a rather limited agreement covering mainly cars, steel and aluminum — was nonetheless a boon for the U.K. Most experts predicted other nations — perhaps Japan or South Korea — might have been the first to conclude a post-April 2 agreement with Trump. Britain got there first, with a deal reportedly clinched after a call from Trump to British Prime Minister Keir Starmer while the latter was watching his beloved Arsenal Football Club on TV. The pact underscores the idea of a transatlantic 'special relationship.' The deal was also a domestic boost to Starmer after his Labour Party fared poorly in local elections only days before. Powell emerged as a winner by doing very little — specifically, by not engaging with Trump's vigorous demands for more interest rate cuts. At one point, Trump appeared to suggest he might try to fire Powell, even though the independence of the Fed seems clear-cut. Markets plunged again on that threat, and Trump duly backed off. Powell's calmness over rate cuts appears to be borne out by new data. The consumer price index, a key measure of inflation, rose by 0.2 percent in April, a milder increase than many economists had expected. Trump unquestionably gains from the tariff detente with China and from the stock market recovery. The problem, of course, is that the wounds were self-inflicted in the first place. The lurching stock market and global tremors caused by Trump's initial actions plainly added to the sense of instability that often surrounds him. Also, virtually nobody believes that the manufacturing rebirth Trump heralded is now really going to happen. That said, Trump's backing-off may well limit the damage to him and his party — and there are still almost 18 months to go before the 2026 midterms. The tariff turmoil has, on the one hand, given Beijing heartburn it could have done without. The Chinese economy, for all the leadership's recent attempts at diversification, remains susceptible to any hit to its trade with the U.S. But the battle has also brought comfort to Beijing, too. The Chinese stood up to Trump and, in the end, he had to sue for peace. The president's tough talk didn't translate into actions that were able to truly intimidate China, and the episode showed American vulnerabilities, too. The Chinese will certainly have noted, for example, Trump's earlier admission that his decision to pause many of the tariffs announced on other nations on April 2 came, in part, because of flashing warning signs from the bond market. The U.S.'s northern neighbors have still no solution at hand to a range of tariffs crisscrossing the border. That leaves Canada especially at risk because the U.S. is by far its most important trading partner. Trump has imposed tariffs on steel, aluminum and lumber, among other things, while Canada has hit back in kind. Trump did inadvertently resuscitate the fortunes of Canada's Liberal Party, however. Voters backed the incumbent party, which had lagged the Conservatives badly in the polls only months before, in part because of the Liberals' perceived willingness to stand up to the American president. But Canada still faces tough questions in the months ahead. Navarro was always seen as a maverick among more conventional economists. But around April 2, it seemed like his time had finally come. Things look very different now, as Trump moves away from the harder line Navarro favors, in part because the effects upon the financial markets were so obviously negative. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
The Hill
14-05-2025
- Business
- The Hill
Winners and losers in Trump's pause on China tariffs
The curtain came down on the first phase of President Trump's tariff and trade war earlier this week, when the U.S. announced a huge reduction in levies with China. Washington and Beijing agreed to take 115 percentage points off the tariffs they had imposed upon each other's exports at the apex of the brief trade war. The change leaves American tariffs on China at 30 percent and Chinese tariffs on the U.S. at 10 percent. It is possible that the tariffs could climb again after a 90-day pause agreed between the two nations. But the stage of the tariff battle that began with Trump's April 2 'Liberation Day' announcement of steep levies against dozens of nations appears to be over. Here are the winners and losers. The Treasury Department secretary emerged as the single most effective advocate of a softer, shorter-term tariff approach — and his argument won the day. Speaking about the deal with China, Bessent asserted that the sky-high tariffs had become 'the equivalent of an embargo, and neither side wants that. We do want trade.'' Bessent predicted last month there would be a de-escalation between the U.S. and China. He became a counterpoint to trade adviser and Trump loyalist Peter Navarro, who is a vigorous proponent of high, long-term tariffs aimed at sparking a resurgence in American manufacturing. Bessent won the internal battle without seeming to second-guess or undercut Trump — an important point with a president who is always on alert for signs of disloyalty. Markets went into a near free fall after Trump's 'Liberation Day' announcement. But they have recovered just as rapidly as the tariff threat has eased. All three major indices have recovered to near, or beyond, the levels they were at before the president's April 2 bombshell. The broad-based S&P 500 is now in positive territory for 2025, albeit by a slim 0.3 percent. The Dow Jones Industrial Average and the tech-heavy Nasdaq composite are still below where they were at the start of the year. But the troughs they experienced following Trump's initial announcement are fading from view. The Nasdaq enjoyed another especially strong day Tuesday, rising roughly 1.6 percent. The trade deal — in reality, a rather limited agreement covering mainly cars, steel and aluminum — was nonetheless a boon for the U.K. Most experts predicted other nations — perhaps Japan or South Korea — might have been the first to conclude a post-April 2 agreement with Trump. Britain got there first, with a deal reportedly clinched after a call from Trump to British Prime Minister Keir Starmer while the latter was watching his beloved Arsenal Football Club on TV. The pact underscores the idea of a transatlantic 'special relationship.' The deal was also a domestic boost to Starmer after his Labour Party fared poorly in local elections only days before. Powell emerged as a winner by doing very little — specifically, by not engaging with Trump's vigorous demands for more interest rate cuts. At one point, Trump appeared to suggest he might try to fire Powell, even though the independence of the Fed seems clear-cut. Markets plunged again on that threat, and Trump duly backed off. Powell's calmness over rate cuts appears to be borne out by new data. The consumer price index, a key measure of inflation, rose by 0.2 percent in April, a milder increase than many economists had expected. Trump unquestionably gains from the tariff detente with China and from the stock market recovery. The problem, of course, is that the wounds were self-inflicted in the first place. The lurching stock market and global tremors caused by Trump's initial actions plainly added to the sense of instability that often surrounds him. Also, virtually nobody believes that the manufacturing rebirth Trump heralded is now really going to happen. That said, Trump's backing-off may well limit the damage to him and his party — and there are still almost 18 months to go before the 2026 midterms. The tariff turmoil has, on the one hand, given Beijing heartburn it could have done without. The Chinese economy, for all the leadership's recent attempts at diversification, remains susceptible to any hit to its trade with the U.S. But the battle has also brought comfort to Beijing, too. The Chinese stood up to Trump and, in the end, he had to sue for peace. The president's tough talk didn't translate into actions that were able to truly intimidate China, and the episode showed American vulnerabilities, too. The Chinese will certainly have noted, for example, Trump's earlier admission that his decision to pause many of the tariffs announced on other nations on April 2 came, in part, because of flashing warning signs from the bond market. The U.S.'s northern neighbors have still no solution at hand to a range of tariffs crisscrossing the border. That leaves Canada especially at risk because the U.S. is by far its most important trading partner. Trump has imposed tariffs on steel, aluminum and lumber, among other things, while Canada has hit back in kind. Trump did inadvertently resuscitate the fortunes of Canada's Liberal Party, however. Voters backed the incumbent party, which had lagged the Conservatives badly in the polls only months before, in part because of the Liberals' perceived willingness to stand up to the American president. But Canada still faces tough questions in the months ahead. Navarro was always seen as a maverick among more conventional economists. But around April 2, it seemed like his time had finally come. Things look very different now, as Trump moves away from the harder line Navarro favors, in part because the effects upon the financial markets were so obviously negative.
