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Time of India

IndiaMart reiterates shopping with trust through its latest campaign

HighlightsIndiaMart has launched a new campaign titled 'Kaam Yahin Banta Hai', emphasizing benefits such as a wide variety of products, convenience, and competitive pricing with a focus on trust. The campaign features a series of advertisements showcasing a playful banter between a father and son, highlighting the father's traditional business methods and the son's tech-savvy approach using IndiaMart. Dinesh Gulati, Chief Operating Officer of IndiaMart, stated that the campaign embodies the company's commitment to providing access to an unmatched variety of goods at competitive prices, reinforcing the idea that 'Kaam Sach Mein IndiaMart Par Hi Banta Hai.' IndiaMart has launched its new campaign titled ' Kaam Yahin Banta Hai '. The campaign premise showcases benefits such as a large variety, convenience and the best prices, all of these with unparalleled trust that buyers can expect on the platform. The campaign series features three ad films creating a fun banter between a father-son duo and how IndiaMart swoops in to save the day. The father, a seasoned businessman accustomed to traditional sourcing and trading, is shown grappling with everyday business challenges such as arranging bulk quantities at the best prices or finding reliable suppliers . On the other hand, the son, a young, tech-savvy entrepreneur, finds better options, such as IndiaMart, to meet the business requirements easily at affordable prices. Each time, he confidently places a bet with the father - stating Lagi Shart?, a relatable expression to state a confident and a playful dare, showcasing the trustworthiness of IndiaMart. Winning the shart every time, the series reflects how every buyer-seller interaction is backed by trust, reliability and security, truly getting the business done. IndiaMart's chief operating officer Dinesh Gulati, stated, 'The campaign captures the essence of what we do every day, where trust is an implicit guarantee cutting across all interactions. That is, providing access to an unmatched variety of goods at competitive prices to crores of buyers across the country, because Kaam Sach Mein IndiaMart Par Hi Banta Hai.' The creative partner who helped bring the #KaamYahinBantaHai campaign is Art-E Mediatech . Right from conceptualising, scripting and execution, the team played a pivotal role in bringing this concept to life. Amit Dhawan, partner and chief executive officer, Art-E MediaTech, stated, 'With 'Lagi Shart?', we developed a campaign that serves as an authentic expression of IndiaMart's ethos - playful yet confident, and deeply relatable to both younger entrepreneurs of today and the conventional businessmen across India.' Watch the videos here: