Latest news with #Aruna
Business Standard
4 days ago
- Health
- Business Standard
India's Magic Masala is Here - FMCG Product Launch Madras Magic Masala
NewsVoir Chennai (Tamil Nadu) [India], May 31: It all began with Dr. Chandra Ananthasayanam, the visionary behind Madras Magic. Dr. Chandra, proud owner of Chandra Metro Mall, was inspired by the cooking of her mother-in-law. Drawing from secret family recipes dating back to the 1900s, she began creating unforgettable food memories for families across generations. Her daughter, Mrs. Aruna, grew up surrounded by the delicious aromas of her mother's culinary creations. Together, they often reminisced about the good old days, when their family gathered around the table, sharing laughter and meals prepared with love. These heartfelt conversations gave rise to an idea--to create something tastier, healthier, and simpler for everyday cooking. And thus, Madras Magic Masala was born. The brand name holds deep roots in the family's heritage. It pays tribute to Munusamy Mudhaliar, Mrs. Aruna's grandfather--a self-made man who rose from humble beginnings to become the creator of many iconic buildings and bridges in the old Madras Patnam. Inspired by his initials, MM, and their cherished memories of Madras, the name Madras Magic came to life. To Mrs. Aruna, preserving this legacy is not just a responsibility, but an honor. Mrs. Aruna's journey was made possible with the unwavering support of her family, many of whom are accomplished medical professionals. Her husband, Dr. Prithviraj, is a respected surgeon at Apollo Hospital. Their son, an orthopaedic surgeon, has refined and perfected old family recipes to enhance their flavor. Their daughter, an ENT specialist; their daughter-in-law, a psychiatrist; and their son-in-law, a successful businessman--each has been a pillar of strength and encouragement. For Mrs. Aruna and her mother, food is more than just nourishment--it is joy, connection, and a reason to gather as a family. Madras Magic Masala is celebrated for its bold and authentic taste. A spoonful is all it takes to recreate the essence of a traditional Tamil kitchen. Whether it's a curry, a stir-fry, or any wholesome dish, all you need is your main ingredient, salt to taste, and a spoonful of Madras Magic Masala. Crafted with time-honored spices like coriander, cumin, chili, and turmeric, the masala is free from unnecessary additives and artificial ingredients. It's designed to save time and simplify cooking--not just for homemakers, but also for busy professionals, singles, and anyone who finds daily cooking a challenge. Mrs. Aruna's vision is beautifully simple: to bring the unforgettable taste of her mother's cooking to kitchens everywhere. With just one pack of Madras Magic Masala, anyone can prepare meals that are not only healthier and tastier but are also bursting with the rich, spicy, and aromatic flavors that Madras is known for. In line with this vision, Madras Magic Masala proudly partners with Plant a Billion Trees (PABT)--a large-scale environmental initiative aimed at fighting climate change, restoring ecosystems, and improving air quality by planting trees across the country. This partnership reflects Mrs. Aruna's heartfelt belief: food should nourish people and also nurture the planet. Through this collaboration, Madras Magic Masala gives Rs. 2 from every pack sold to support Plant a Billion Trees (PABT). This contribution is a practical step toward protecting the environment by planting more trees across the country. The initiative is led by Mr. Shailendra Shivakumar, the founder of PABT, who shares Mrs. Aruna's interest in creating a greener future. Their shared goal is to make a real difference by encouraging people to plant trees and take care of the planet. PABT also works on awareness programs, tree-planting events in communities, and partnerships with schools and colleges to help young people understand the importance of trees and the environment. When someone buys Madras Magic Masala, they're not just adding flavor to their food--they're also helping support a cleaner, greener India. It's a small act that can lead to a big change. This inspiring story has been published by Birth Marque, Chennai's premier influencer marketing company. As the tech force behind the brand's grand inauguration, Birth Marque marketing agency stands out not only for its creativity and ideation but Digital Marketing Agency also for its execution--setting benchmarks beyond the standards of other branding firms.
Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
India's Magic Masala is Here – FMCG Product Launch Madras Magic Masala
It all began with Dr. Chandra Ananthasayanam, the visionary behind Madras Magic. Dr. Chandra, proud owner of Chandra Metro Mall, was inspired by the cooking of her mother-in-law. Drawing from secret family recipes dating back to the 1900s, she began creating unforgettable food memories for families across generations. Her daughter, Mrs. Aruna, grew up surrounded by the delicious aromas of her mothers culinary creations. Together, they often reminisced about the good old days, when their family gathered around the table, sharing laughter and meals prepared with love. Madras Magic Masala | Birth Marque | FMCG Product Launch These heartfelt conversations gave rise to an idea-to create something tastier, healthier, and simpler for everyday cooking. And thus, Madras Magic Masala was born. The brand name holds deep roots in the family's heritage. It pays tribute to Munusamy Mudhaliar, Mrs. Aruna's grandfather-a self-made man who rose from humble beginnings to become the creator of many iconic buildings and bridges in the old Madras Patnam. Inspired by his initials, MM, and their cherished memories of Madras, the name Madras Magic came to life. To Mrs. Aruna, preserving this legacy is not just a responsibility, but an honor. Mrs. Aruna's journey was made possible with the unwavering support of her family, many of whom are accomplished medical professionals. Her husband, Dr. Prithviraj, is a respected surgeon at Apollo Hospital. Their son, an orthopaedic surgeon, has refined and perfected old family recipes to enhance their flavor. Their daughter, an ENT specialist; their daughter-in-law, a psychiatrist; and their son-in-law, a successful businessman-each has been a pillar of strength and encouragement. For Mrs. Aruna and her mother, food is more than just nourishment-it is joy, connection, and a reason to gather as a family. Madras Magic Masala is celebrated for its bold and authentic taste. A spoonful is all it takes to recreate the essence of a traditional Tamil kitchen. Whether it's a curry, a stir-fry, or any wholesome dish, all you need is your main ingredient, salt to taste, and a spoonful of Madras Magic Masala. Crafted with time-honored spices like coriander, cumin, chili, and turmeric, the masala is free from unnecessary additives and artificial ingredients. It's designed to save time and simplify cooking-not just for homemakers, but also for busy professionals, singles, and anyone who finds daily cooking a challenge. Mrs. Aruna's vision is beautifully simple: to bring the unforgettable taste of her mother's cooking to kitchens everywhere. With just one pack of Madras Magic Masala, anyone can prepare meals that are not only healthier and tastier but are also bursting with the rich, spicy, and aromatic flavors that Madras is known for. In line with this vision, Madras Magic Masala proudly partners with Plant a Billion Trees (PABT)-a large-scale environmental initiative aimed at fighting climate change, restoring ecosystems, and improving air quality by planting trees across the country. This partnership reflects Mrs. Aruna's heartfelt belief: food should nourish people and also nurture the planet. Through this collaboration, Madras Magic Masala gives Rs. 2 from every pack sold to support Plant a Billion Trees (PABT). This contribution is a practical step toward protecting the environment by planting more trees across the country. The initiative is led by Mr. Shailendra Shivakumar, the founder of PABT, who shares Mrs. Aruna's interest in creating a greener future. Their shared goal is to make a real difference by encouraging people to plant trees and take care of the planet. PABT also works on awareness programs, tree-planting events in communities, and partnerships with schools and colleges to help young people understand the importance of trees and the environment. When someone buys Madras Magic Masala, they're not just adding flavor to their food-they're also helping support a cleaner, greener India. Its a small act that can lead to a big change. This inspiring story has been published by Birth Marque, Chennai's premier influencer marketing company. As the tech force behind the brand's grand inauguration, Birth Marque marketing agency stands out not only for its creativity and ideation but Digital Marketing Agency also for its execution-setting benchmarks beyond the standards of other branding firms.
New Indian Express
7 days ago
- Health
- New Indian Express
Greener periods, healthier futures
Technology plays a big role in ensuring the safety and sustainability of her products. 'Our products are free from synthetic chemicals, plastics, and artificial fragrances,' she states, adding, 'Apart from using specially processed banana fibre, rose petal extracts, and wood pulp to ensure each pad is soft, absorbent, breathable, and fully biodegradable, we follow a low-carbon, non-bleach-based processing technology that retains the natural integrity of raw materials.' But Aruna's vision goes beyond the product itself. She has launched two standout initiatives — Apna Rooms and Period Cafes — which help normalise menstruation and improve access to hygiene facilities.'Apna Rooms are safe, private spaces set up in schools and colleges to support girls during menstruation,' she shares, further noting, 'These rooms provide hygiene kits, education, and a dignified environment so menstruation doesn't disrupt their education.' On the other hand, Period Cafes are designed for corporate and institutional spaces. They offer menstrual products, hygiene resources, and awareness materials to make menstrual care accessible and normalised for working women. Through her foundation, she works closely with Self-Help Groups (SHGs) in states like Telangana, Jharkhand (particularly in 13 coalfield regions), and the Northeast, training and employing women in sustainable product manufacturing. 'At Apna Green and the Apna Green Foundation, community impact is at the heart of everything we do,' Aruna underscores. Her role as a mentor with the Bharatiya Yuva Shakti Trust (BYST) has only deepened that commitment. 'I've had the privilege of mentoring over 100 aspiring entrepreneurs, instilling in them the values of sustainability, innovation, and social responsibility that underpin my own work,' she shares, adding, 'Together, we are building a network of changemakers focused on women's health, livelihood, and eco-conscious development.' As the world marks Menstrual Hygiene Day, Aruna Daara's work reminds us that real change doesn't just come from bold ideas; it comes from the heart and people who aren't afraid to lead with theirs.
Hindustan Times
21-05-2025
- Business
- Hindustan Times
MMR to get drinking water from 2 new Karjat dam projects
Mumbai: The Maharashtra cabinet on Tuesday approved four dam projects worth ₹18,842 crore, including two in Raigad district that will provide drinking water to areas in the Mumbai Metropolitan Region, such as Navi Mumbai, Panvel, Ulhasnagar, Ambernath and Badlapur. A 12.344 TMC (thousand million cubic feet) capacity dam will be built on the Poshir River in Karjat at a cost of ₹6,394.13 crore. The live stock water storage in this project would be 9.721 TMC, out of which 7.933 TMC is proposed for drinking and 1.859 TMC for industrial use. Water from this project will be supplied to MMR regions such as Navi Mumbai, Ulhasnagar, Ambernath and Badlapur for drinking purposes. A 6.61 TMC dam is also proposed to be constructed on the Shilar River in Karjat. This project will supply drinking water for drinking purposes to the municipal corporations of Panvel and Navi Mumbai. The state cabinet also sanctioned the revised administrative approval of ₹5,329.46 crore for the lift irrigation scheme in Dhule district. The Sulwade Jamphal Kanoli Upsa Irrigation Scheme in Shindkheda taluka of Dhule district will irrigate 36,407 hectares of land in Shindkheda and Dhule tehsils. As of March, ₹2,407.67 crore has already been spent on this project. In a separate decision, the state cabinet also gave a revised administrative approval of ₹2,250 crore for an irrigation scheme under the Aruna project in Sindhudurg district. This project will bring 5,310 hectares under irrigation, including 4,475 hectares in Vaibhav Wadi tehsil and 835 hectares in Rajapur tehsil in Ratnagiri district.
Hans India
18-05-2025
- Politics
- Hans India
Tiranga rally in MBNR today
Mahabubnagar: In a strong show of solidarity with the Indian Armed Forces, Mahabubnagar is all set to host a grand Tiranga Rally on Sunday at 4:30 pm. The rally, spearheaded by MP DK Aruna, is being organised to celebrate the success of Operation Sindhoor. Highlighting national unity and saluting the bravery of Indian soldiers, Aruna has appealed to the people of Palamuru to turn out in large numbers and make the rally a grand success. 'Let's stand together in support of our brave soldiers who risk their lives for our safety. This rally is not just a march—it is our voice of unity and respect,' she said. The rally will commence from the Stadium Ground and proceed to the Clock Tower, with elaborate arrangements being made by the district administration to ensure its smooth conduct. A wide cross-section of society—including women, youth, farmers, traders, students, union leaders, media representatives, and political leaders across party lines—is expected to participate in this patriotic event.
