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Business Standard
13-05-2025
- Business
- Business Standard
Biryani Blues raises $5 million in funding led by Yugadi Capital fund
Quick service restaurant chain Biryani Blues on Tuesday said it has raised USD 5 million (over Rs 40 crore) in a funding round led by Carpediem Capital's new fund Yugadi Capital with participation of other investors. The fund raised in a pre-Series C funding round will support expansion strategy, enhance human capital across functions, and upgrade operations and logistics. The brand plans to open over 100 new outlets over the next three years, Biryani Blues said in a statement. "We are poised to accelerate our expansion by opening over a 100 new brand stores over the next three years, in popular high street markets and malls across north India," Biryani Blues Co-founder Raymond Andrews said. Operating under Thea Kitchen Pvt. Ltd, Biryani Blues runs 68 outlets across North India and Bengaluru. Earlier, Biryani Blues raised USD 5 million in Series B funding from Rebel Foods in FY22. It had previously secured USD 2 million in Series A funding from Carpediem Capital Partners Fund I between FY 2016 and FY 2017. "With this infusion, we reinforce our confidence in management's ability to scale its decade-long success. We remain committed to supporting Biryani Blues and its strong market potential," Carpediem Capital Chairman Arvind Nair said. Biryani Blues said it clocked a revenue of USD10 million in FY25 and after the latest funding, its valuation has reached USD 30 million. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Time of India
22-04-2025
- Business
- Time of India
Ad spends go green as The HOOOP Collective and The GoodNet to launch India's first ESG Media Index
The HOOOP Collective , a marketing group with a focus on sustainability and the circular economy , has announced a partnership with The GoodNet , a global ESG (Environmental, Social and Governance) data company. Together, the companies plan to introduce India's first ESG Media Index and Marketplace, a country-specific framework and set of metrics designed to empower Indian brands to ensure their media investments are both effective and ethically responsible. This strategic collaboration aims to establish a new standard for Indian brands, advertising agencies, and media buyers. By providing transparent tools for campaign planning and optimization, the initiative seeks to integrate performance goals with a commitment to purpose. The forthcoming ESG Media Index will enable brands to evaluate media channels based on core ESG parameters. This evaluation will encompass the carbon footprint associated with media consumption, the promotion of diversity and inclusion within the media landscape, adherence to ethical content standards, and the corporate governance of media entities. These factors will become integral to the daily decision-making process for media investments, said a media statement. The initiative will assess media investments across four essential dimensions. These include an analysis of consumption, examining carbon emissions, ad supply chain efficiency, and media waste; an evaluation of content through AI-based analysis to identify ESG-aligned narratives and adherence to the United Nations' Sustainable Development Goals (SDGs); an assessment of corporate factors, scrutinising publisher governance, ownership structures, and ethical standards; and a review of performance, tracking traditional advertising metrics such as brand lift, viewability, and attention, alongside efforts to reduce ad fraud. Oliver Deane, co-founder of The GoodNet, highlighted the significance of this development for the Indian market, noting its substantial and growing commitment to sustainability. Arvind Nair, founding partner of The HOOOP Collective, emphasised the transformative potential of the index. He stated that their ambition extends beyond advocating for better media to actively building a superior system for conscious growth among Indian brands, supported by necessary tools, insights, and accountability. He stressed that measurement is the crucial first step toward meaningful climate action , asserting that the ESG Media Index will enable brands to embed environmental and social responsibility into every advertising impression. The company also intends to pursue an active collaboration with industry bodies, agencies and brand leaders to ensure comprehensive measurement of climate impact across all media impressions, reinforcing the principle that what can be measured can be improved. This partnership will offer Indian advertisers and media buyers a robust framework that allows them to evaluate media partners and content creators based on tangible ESG metrics . It will also provide access to actionable data and benchmarks to guide sustainable media investment strategies and facilitate a shift towards ethical advertising through a curated marketplace of media platforms committed to ESG principles.
