26-05-2025
ATEX 2025 to forge stronger collaborations
Published on: Monday, May 26, 2025
Published on: Mon, May 26, 2025 Text Size: Hajiji presents a memento to Aseanta President Eddy while Joniston (second right), Tan (second left), Nigel (left) and Zamani (right) look on. The ASEAN Travel Exchange (ATEX) 2025, scheduled to be held here on 19 June will bring together regional tourism players to forge stronger collaborations within the ASEAN tourism industry. Chief Minister Datuk Seri Hajiji Noor was briefed on ATEX 2025 by a delegation of high-powered tourism players at Menara Kinabalu today. Federation of Asean Travel Association (FATA) President Datuk Tan Kok Liang said ATEX 2025 will be the first international B2B tourism event to be hosted and is expected to bring in 200 international buyers and 100 regional sellers for trade, dialogue and collaboration in the tourism sector. Supported by the State Ministry of Tourism, Culture and Environment and key tourism organisations, ATEX 2025 is set to be a game changer in positioning Sabah to the forefront of regional and international tourism markets. The delegation comprised of Asean Tourism Association (Aseanta) President Eddy Krismeidi, Federation of Asean Travel Association (FATA) President Datuk Tan Kok Liang, Malaysian Association of Tour and Travel Agents (Matta) President Nigel Wong and Air Asia Director, Global Policy and Government Relations, Zamani Rafique. Joining the delegation was Assistant Tourism, Culture and Environment Minister and Chairman of Sabah Tourism, Datuk Joniston Bangkuai. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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