Latest news with #AshSpiegelberg
Axios
03-04-2025
- Business
- Axios
How news habits are changing IPO messaging in 2025
Shifting spheres of influence and news consumption habits have dramatically changed since the last IPO boom in 2021, which means the IPO comms playbook should evolve too. Why it matters: A flurry of public offerings is on deck and the business community is watching, which presents a major opportunity for modern corporate storytelling. State of play: StubHub, Klarna, Hinge Health, eToro and Circle have filed to go public. Meanwhile, shares of newly listed companies Newsmax and CoreWeave are well above their IPO prices. What they're saying: The work starts well before filing, often years, and extends well beyond listing day, but a steady drumbeat of communications in the year leading up to IPO is critical, said Ash Spiegelberg, Brunswick partner and technology, media and telecoms global co-lead. "So much of it now is about how do you get enough of the story out there before the quiet period, so that when investors come to see the S-1 filing, the business and its potential crystallizes," he said. Plus, expectations for companies approaching IPOs have changed, says Shahed Fakhari Larson, founder of UNLMTD Partners. "Communicators need to be prepared for increased scrutiny around business health and need to be able to protect reputation through established 'normal course of business' communications during a quiet period," she said. "Good comms hygiene ahead of a quiet period allows you to continue to engage strategically to build your value proposition through smart and SEC-friendly storytelling." Zoom in: While press releases, broadcast interviews, blog posts and internal communications remain part of the playbook, the tactics and specific comms channels are slowly changing. Owned content, executive communications across LinkedIn and long-form magazine opportunities or podcast interviews are increasingly important as investors seek to learn the founding story and understand what's next for the company. AI will also change the playbooks, according to Marc Drechsler, executive vice president of corporate affairs at Weber Shandwick. "AI applications will become a go-to source for persona- and scenario-based IPO planning as well as long-term investor relations programs," Drechsler said. "AI-embedded information sources like S&P's Capital IQ Pro offers earnings transcript sentiment scoring based on an LLM with predictive sentiment, transparency and complexity analytics." The big picture: An IPO is one of the few moments that is guaranteed to break through the news cycle and reach all stakeholders, said Lacey Berrien, senior director of public relations at Klaviyo, a marketing software company that went public in 2023. "You have the opportunity to reach an incredibly broad set of audiences, talk about what has been accomplished so far and the company's vision for the future. ... But it's not just about the media — it's about your employees, partners and customers," she said. What to watch: IPOs are the single biggest job creators for communication professionals.
Yahoo
21-03-2025
- Business
- Yahoo
StubHub Files Registration Statement for Proposed Initial Public Offering
NEW YORK, March 21, 2025 /PRNewswire/ -- StubHub Holdings, Inc. ("StubHub"), a leading global secondary ticketing marketplace for live events, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission ("SEC") relating to a proposed initial public offering of shares of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. StubHub has applied to list its Class A common stock on the New York Stock Exchange ("NYSE") under the ticker symbol "STUB." J.P. Morgan and Goldman Sachs & Co. LLC will act as lead joint book-running managers for the proposed offering. BofA Securities, Evercore ISI, BMO Capital Markets, Mizuho, TD Cowen, Truist Securities and Wolfe | Nomura Alliance will act as additional joint book-running managers. Citizens Capital Markets, Oppenheimer & Co., Wedbush Securities and PNC Capital Markets LLC will act as co-managers for the proposed offering. The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus, when available, may be obtained from: J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 or by email at prospectus-eq_fi@ and postsalemanualrequests@ and Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at (866) 471-2526, or by email at Prospectus-ny@ A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. About StubHub StubHub is a leading global secondary ticketing marketplace. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences. Contacts Ash Spiegelberg and Darren McDermott StubHub@ View original content: SOURCE StubHub
