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Associated Press
05-06-2025
- Business
- Associated Press
Randall Park Stars in bibigo™'s New Campaign, Taking America on a K-Food Tour
BLOOMINGTON, Minn.--(BUSINESS WIRE)--Jun 5, 2025-- bibigo ™, the #1 Korean food brand in the U.S., 1 is inviting people to just ' bibigo™ for it' and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo 's collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts. This press release features multimedia. View the full release here: Randall Park featured in bibigo's new campaign. bibigo has helped put Korean food on the map in the U.S. and is the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, bibigo 's popularity has soared in the past few years, thanks to its top-notch quality and unbeatable flavors, making consumers come back for more. Today, approximately one in seven American households regularly stock up on bibigo products. 2 'We're incredibly excited to launch the ' bibigo ™ for it' campaign, building on the growing appetite we've seen across America for Korean flavors. Beyond delicious food, this campaign is all about making Americans even more curious about the vibrant world of Korean cuisine,' says Federico Arreola Carrazco, VP of Marketing at Schwan's. 'We couldn't think of a better person than Randall Park to show just how effortlessly enjoyable K-food can be. Together, we aim to be the trusted guide for anyone looking to explore and savor the rich tastes of Korea.' This new campaign is a flavorful journey with Randall Park as he shares his fondness for bibigo products and unveils personal anecdotes with dry humor. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Randall illustrates how bibigo enables him to enjoy his favorite dishes right at home. 'Partnering with bibigo on this campaign feels like a full-circle moment for me,' said actor Randall Park. 'This project, celebrating Korean food, reminds me vividly of childhood lunches, where opening my home-cooked meals in front of my classmates felt like a vulnerable act. All self-consciousness and fear of judgment I experienced then now stand in stark contrast to the immense pride I feel today. To be able to participate in presenting the flavors of Korean cuisine with the entire nation is a profound opportunity to honor my heritage through dishes I grew up with. I hope all those kids who once judged me can now enjoy these incredible products and see me as the young visionary that I truly was.' The launch ofbibigo™'snew single serve bowls bibigo 's latest campaign officially debuts its new line of single serve bowls, representing a significant step in its ongoing mission to democratize K-food for Americans across the nation. Without having to leave home or knowing how to cook those recipes, these microwaveable single serve bowls offer a remarkably easy way to enjoy and discover beloved traditional meal options, ready in just a few minutes. The brand now features a complete range of home-cooked-style dishes, including Beef Bibimbap, Chicken Japchae Noodles, Spicy Sauced Dumplings, Chicken Bibimbap, Beef Japchae Noodles and Chicken Wonton Soup. Already known for its viral TikTok Steamed Dumplings and flavorful Mandu, as well as the vibrant tastes of Gochujang sauce, chewy Tteokbokki and savory SOBABA™ Chicken, bibigo now looks to open the door to an even richer world of Korean culinary experiences with this new product line. The ' bibigo ™ for it' campaign is currently rolling out across television and social media channels. Click here to watch the main campaign spot. These spots exemplify the brand's ongoing mission to introduce Korean cuisine to a wider international audience. This effort builds upon the recent appointment of popular K-pop group SEVENTEEN as their new global brand ambassadors, a move that extends bibigo 's established history of partnering with influential Korean figures worldwide. About bibigo™ Brand Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang ('CJ'), Korea's No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today's modern, non-stop lifestyles. That's why the name combines the Korean word 'bibim,' from a long cultural tradition of 'mixed' flavors, with the English word 'go.' The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand's signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan's Company. For more information, please visit View source version on CONTACT: Kristel Dupont PR Director, Rethink [email protected] KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA INDUSTRY KEYWORD: TV AND RADIO MEDIA MARKETING ADVERTISING COMMUNICATIONS FOOD/BEVERAGE RETAIL ENTERTAINMENT SOURCE: bibigo Copyright Business Wire 2025. PUB: 06/05/2025 08:06 AM/DISC: 06/05/2025 08:05 AM
Yahoo
18-05-2025
- Business
- Yahoo
2025 Taste of Asia (TOA) Chicago Summit Unites Industry Innovators to Explore Scalable Growth for Asian Food Brands in North America
CHICAGO, IL / / May 18, 2025 / The 2025 Taste of Asia Food Brand Summit made a powerful return to Chicago during the NRA Show week, bringing together over 200 leading brand founders, investors, system service providers, and supply chain professionals. Sponsored by MenuSifu, the leading POS and restaurant technology provider in North America, this closed-door summit provided a deep dive into how Asian food brands can achieve systematic replication and mainstream growth in North America. Set in the N226 conference room at the NRA Show's main venue, the Chicago event centered on three pillars: standardization, systemization, and capitalization. The summit served as a critical platform to share insights on how Asian food entrepreneurs can scale sustainably while preserving their brand identity and culinary heritage. A Powerful Lineup of Themes & Speakers This year's Chicago summit featured a diverse array of panels and keynote talks focused on current industry trends and challenges: "From 1 to 30 Locations: How to Expand Across Regions"：Representatives from Botrista, Kizuki Ramen, Workstream, and MenuSifu shared lessons on growing operations by aligning systems, people, and location strategies. "Spicy is the New Classic"：Fred Wang, Executive Chef at Lee Kum Kee, joined Essent Capital Co-Founder Cosmo Hu for an in-depth fireside chat on how evolving flavor trends can inspire scalable, localized product models. "Decoding Wealth in Trends"：MenuSifu Co-Founder and COO Leo Li presented a tech-forward framework for restaurant profitability, from POS to AI, explaining how to upgrade systems and unlock margin growth. "The McDonald's Playbook"：Ebrahim Maghsoud, McDonald's veteran operator, unpacked the brand's franchise model and operational strategies, offering a rare inside perspective. "Restaurant Tech Spotlight"：Botrista CEO Sean Hsu explored the latest in drink automation, while Andrew Wang of Workstream discussed how to build high-efficiency HR systems for growing brands. "Capital Pathways for Global Expansion"：Former Yum China executive Dongfeng Wang and UNLV Professor Dr. Zhixian Li shared practical strategies from their upcoming publication on navigating global F&B expansion. "Risk & Opportunity in the U.S.-China Trade Landscape"：Lao Chuan Chuan founder Hu Xiaojun addressed the impact of shifting U.S.-China trade policies on supply chains and how brands can build resilient contingency strategies. "Space & Branding: Designing for Operational Efficiency"：Curtis Li, founder of CSA Design Studio, explained how smart spatial design can amplify brand identity and improve multi-location efficiency. A highlight of the summit was the official launch of the 2025 North America Asian Food Trends White Paper, jointly produced by TOA, CanyinJia, and Wefood Capital, with sponsorship from MenuSifu. The report systematically analyzes major trends in category evolution, model replication, and growth variables, offering a research-based roadmap for scaling Asian food brands in North America. Limited edition hard copies were distributed onsite to VIP attendees. (The 2025 Taste of Asia B2B summit successfully kicked off its first stop in NYC) About the Hosts and Sponsors MenuSifu, the summit's presenting partner, is North America's top POS and restaurant management platform, serving over 15,000 restaurants across Chinese cuisine, bubble tea, hotpot, and more. Its all-in-one tech solution-integrating POS, online ordering, payment processing, marketing, and consulting-has become the backbone of operational growth for countless Asian food brands. Wefood Capital, the $50 million investment foundation launched by MenuSifu, continues to empower emerging Asian food brands through strategic funding and hands-on support in branding, supply chain, and expansion. Other supporters of the summit include Baobabies, Supreme Dumplings, Workstream, Mochinut, and the Law Office of Xiaomin Hu, who continue to play a vital role in the development of North American Asian food business ecosystems. (The 2025 Taste of Asia B2B summit successfully host its 2nd stop in Seattle) Looking Ahead The Chicago edition of TOA was not only a dialogue among food entrepreneurs, but a strategic gathering to shape the "next round of growth" for Asian food in America. With upcoming TOA summits scheduled in Houston and Los Angeles, the movement to mainstream Asian food brands across the U.S. is just gaining momentum. For more information and upcoming event updates, visit TOA's official website or follow TOA on social media; participants can get ticket via Eventbrite: Media contact: Susie: marketing@ SOURCE: Taste of Asia Food Brand Summit View the original press release on ACCESS Newswire
