12-02-2025
- Automotive
- Associated Press
ICON and Gambit Technologies Unveil Game-Changing Sponsorship with Amber Balcaen for the Daytona 500
WINKLER, MB / ACCESS Newswire / February 12, 2025 / ICON, a leader in premium RV parts, and Gambit Technologies, a trailblazer in AI-driven sponsorship innovation, are thrilled to announce an innovative partnership with ARCA driver Amber Balcaen for the week of the 2025 Daytona 500. This partnership introduces the groundbreaking 'Ask Amber' AI tool-a first-of-its-kind platform that blends cutting-edge technology with the excitement of motorsports, setting a new standard for fan engagement and customer interaction.
Innovation on Motorsport's Biggest Stage
Gambit Technologies specializes in creating AI solutions that connect technology with human interaction. By building AI personalities people love to engage with, Gambit transforms customer conversations and humanizes digital experiences.
As creators of AskEllyn, the world's first AI companion for breast cancer support, Gambit has a proven track record of innovation. Their expertise spans caregiving, legal access, research, health support, media optimization, and customer engagement, creating tools that revolutionize how users interact with brands. Learn more at .
About Amber Balcaen
Amber Balcaen is a professional race car driver and rising star in motorsports. She made history as the first Canadian woman to win a NASCAR-sanctioned race in the United States and achieved a career-best 6th-place finish in the 2024 ARCA season.
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