Latest news with #AssamTea
Time of India
6 hours ago
- Business
- Time of India
Assam tea to take centre stage at New York's fancy food show
Guwahati: The enduring fragrance and heritage of Assam's tea will be showcased at the Summer Fancy Food Show 2025, scheduled at the Jacob Javits Center in New York City from June 29 to July 1, commemorating the 200th year of 'Assam Tea', a significant occasion that celebrates the beginnings, worldwide influence, and financial importance of India's renowned beverage. The India pavilion, which will house a "Tea Lounge", will be jointly inaugurated by Assam chief secretary Ravi Kota and ambassador Binaya S Pradhan, Consul General of India in New York on June 29. The "Assam Tea Lounge" will offer visitors an immersive experience through thoughtfully curated live brewing bars, sommelier-led tasting sessions, and artisan tea pairings with cookies, chocolates, and more. Visitors can explore the evolution of Assam tea through engaging storytelling sessions, video interviews with tea growers, and showcases on sustainability, women-led cooperatives, and certifications like Rainforest Alliance. The space will also be adorned with Assamese design elements — from visuals of tea gardens and local crafts to musical and dance performances that highlight the state's rich cultural tapestry, PRO to the state chief secretary said. This initiative at the behest of CM Himanta Biswa Sarma and supported by the Consulate General of India in New York "aims to promote Assam's rich tea heritage and expand trade and export opportunities in the US market.
Time of India
10 hours ago
- Business
- Time of India
Assam tea's 200-year legacy to shine at Summer Fancy Food Show 2025 in New York
Guwahati : The timeless aroma and legacy of Assam Tea will take center stage at the Summer Fancy Food Show 2025 , to be held at the Jacob Javits Center, New York City, from June 29 to July 1, 2025. This year marks the 200th anniversary of Assam Tea, a milestone that honours the origin, global journey, and economic significance of India's most iconic brew. The India Pavilion , which will house a specially designed 'Tea Lounge', will be jointly inaugurated by Ravi Kota, Chief Secretary of Assam, and Ambassador Binaya S. Pradhan, Consul General of India in New York, on Sunday, June 29. At the behest of the Chief Minister of Assam, Himanta Biswa Sarma, and initiated and supported by the Consulate General of India in New York, this initiative follows the success of Advantage Assam 2.0 held earlier this year. It aims to not only promote Assam's rich tea heritage but also to expand trade and export opportunities in the U.S. market. By bringing together established tea companies, small growers, and innovative startups, the event embodies a unified vision of heritage, entrepreneurship, and international collaboration, fostering deeper economic and cultural ties between the two largest democracies in the world. The 'Assam Tea Lounge' will offer visitors an immersive experience through thoughtfully curated live brewing bars, sommelier-led tasting sessions, and artisan tea pairings with cookies, chocolates, and more. Visitors can explore the evolution of Assam Tea through engaging storytelling sessions, video interviews with tea growers, and showcases on sustainability, women-led cooperatives, and certifications like Rainforest Alliance. The space will also be adorned with Assamese design elements — from visuals of tea gardens and local crafts to musical and dance performances that highlight the state's rich cultural tapestry. In celebration of the bicentennial, the booth will also feature a 'Masala Chai Cart,' a tea passport giveaway programme, and collaboration with partners like 'Kolkata Chai Co., Elements Truffles', and celebrated Indian chefs for dessert and cocktail demos infused with Assam Tea. Assam's tea journey began in 1823, when Scottish explorer Robert Bruce discovered the indigenous Camellia assamica plant with the help of the Singpho tribe. With the first commercial plantation starting in 1837 and India's first Indian-owned tea estate founded by Maniram Dewan in 1842, Assam rapidly became a pillar of the global tea trade. Today, Assam remains the largest contiguous tea-growing region in the world, producing over 52% of India's total tea output, including robust CTC, orthodox, organic, and GI-tagged teas. The event will also bring together major industry players, including the India Tea Association, Tata Consumer Products Ltd. , Goodricke Group , Luxmi Tea, HUL , Woolah Tea, and Aromica Tea, among others, with active participation from the Indian diaspora and global food industry stakeholders. Institutions like the Tocklai Tea Research Institute and platforms like the Guwahati Tea Auction Centre (GTAC) continue to support Assam's global competitiveness through innovation and transparent trade.
The Print
21-05-2025
- Politics
- The Print
Tea tribes intrinsic part of Assam's society: Himanta
'The tea tribes are an intrinsic part of Assam's society and have enriched our culture over the last 200 years. Our Govt has taken a host of steps to empower and uplift them in the last 4 years,' he said. 'On #International Tea Day, I extend my best wishes to our tea garden community,' Sarma said in a post on X. Guwahati, May 21 (PTI) Assam Chief Minister Himanta Biswa Sarma on Wednesday greeted the tea garden community on the occasion of International Tea Day, and said the state's oldest industry has contributed significantly over the years. In another post, Sarma said that the tea industry has contributed significantly to Assam's landscape. 'Celebrating 200 years of Assam Tea and as a mark of recognition for its efforts, our Govt will provide ₹5,000 as one-time aid to over 7 lakh tea garden workers,' he said. The chief minister also shared a short video on welfare measures for the tea garden community, including establishment of model schools, mobile medical units and wage compensation for pregnant workers. PTI SSG RBT This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
