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Time of India
01-05-2025
- Automotive
- Time of India
Aston Martin unveils new DBX S with increased horsepower engine and new features
Aston Martin launches DBX S Aston Martin has officially unveiled the DBX S, a groundbreaking addition to its luxury performance lineup and now the most powerful internal combustion engine (ICE) SUV ever produced. Revealed in late April 2025, the DBX S delivers a staggering 717 bhp and achieves a top speed of 193 mph, pushing the boundaries of SUV engineering. Building on the foundation of the original DBX, this new model introduces improvements in handling, responsiveness, and aerodynamic design. With first deliveries slated for the final quarter of 2025, the DBX S is poised to challenge top-tier competitors like the Lamborghini Urus SE and Ferrari Purosangue. How has DBX S evolved over the years Launched originally in July 2020, the DBX marked Aston Martin's first foray into the SUV market. While it initially raised eyebrows, the DBX quickly gained respect for its mix of supercar performance and everyday practicality. The DBX S builds on this foundation with significant mechanical and design upgrades, ensuring it remains at the forefront of the luxury performance SUV segment. Engine and performance upgrades in DBX S by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Scarlett Johansson, 40, Shows Off Her Real Size In A New Vacation Photos 33 Bridges Undo The DBX S is powered by a 4.0-litre twin-turbocharged V8, the same engine found in the DBX707 but now enhanced with revised turbos borrowed from the upcoming Valhalla hypercar. The result is 535kW (717bhp) and 900Nm of torque, making it quicker and more powerful than its predecessor. It sprints from 0 to 100 km/h in just 3.3 seconds, with a recalibrated nine-speed transmission and a rear-biased all-wheel drive system for optimal control. Lightweight enhancements and handling To improve agility, Aston Martin offers a full carbon-fibre roof and magnesium alloy wheels, which together cut 37kg from the DBX's weight. The DBX S is also equipped with carbon-ceramic brakes featuring 420mm front and 390mm rear discs, ensuring precise stopping power. These enhancements make the SUV not only faster but also nimbler on both track and road. DBX S design tweaks and interior refinements Visually, the DBX S is distinguished by a carbon-fibre mesh grille, new front splitter, and redesigned side skirts and rear bumper. The exhaust now features stacked quad pipes. Inside, while the cabin largely mirrors that of the DBX707, unique leather options, embroidery, and stitching details set the DBX S apart, adding to its exclusive feel. A strong statement from Aston Martin Aston Martin CEO Adrian Hallmark highlighted the DBX S as a statement of intent for the brand's future ambitions. With its unmatched power and refined engineering, the DBX S is positioned to be a dominant force in the performance SUV arena. Full pricing and launch details are expected soon, but early indications point to a vehicle that will captivate supercar enthusiasts looking for SUV practicality without sacrificing speed or luxury. Discover everything about the automotive world at Times of India .
Forbes
07-04-2025
- Automotive
- Forbes
Inside Q New York, Aston Martin's Ultra-Luxe Atelier
It was late, but when a woman tapped on the glass door to ask to be let in to the shop, Lisa Anastas, Quartermaster at Q New York by Aston Martin, obliged. The scion of a large East Coast retail chain, the woman apologized for appearing at closing time; she knew well the experience of staying late to care for a customer. That evening she commissioned a $300,000 Aston Martin. The woman had a trip to Q New York on her mind for some time. The space, a showroom and atelier, allows customers not just to design their own bespoke car, but to do so with the entire livery of Aston Martin designers, engineers and production experts at hand. The process starts with Anastas and her team who are seasoned guides to a customer's design journey. But when a question or a customization idea arises, Anastas simply brings in an expert from across the pond: a quick connection with the company's headquarters in Gaydon, England allows Anastas to tap experts from design, materials, engineering, production and more to join the client's build process. Walking past Q New York, a cheeky name given to the space in honor of James Bond's gadget guru, you can't help but pause and look at the exotic luxury cars in the windows that span the corner of Park Avenue and 57th Street. The space was designed with as much purpose and detail as the cars themselves, holding access to the Aston Martin world behind its movable walls and intimate spaces that feel more like a couture boutique than an automotive design studio. Comfortable lounge areas and a fireplace invite guests to sit and contemplate or simply relax while gazing at the Aston Martin DBX, Vantage or the limited-production Valiant. A lighting sculpture spans the showroom's ceiling to unite the space with a glowy, starlit feel. Deeper in the showroom, translucent inner walls slide closed to turn the design atelier into an intimate inner sanctum. There, clients can explore the design wall, a closet-like space with drawers and shelves that hold brake calipers, paint samples, leather hides, textured metals, colored aluminum and spools of thread. The rear wall of the space is an LED screen that spans 35' wide and 10' tall and boasts such precise definition that clients can zoom in on the texture of a leather hide or see how a paint's tone changes with the shift of the sun or clouds. One of only 20 such screens in the world, Aston Martin owns two; the other is in the company's headquarters in Gaydon and allows Aston Martin experts to see exactly what a client is seeing as they design their dream car. The showroom at Q New York by Aston Martin Aston Martin Creating a bespoke car is Anastas's mission, and saying yes to her clients dreams is her goal. 'As long as it won't affect the standard of quality or our corporate identity, we say yes,' she said. The Q New York studio extends possibilities that are nearly endless; paint and leather colors can be commissioned and combinations can be uniquely crafted. By displaying the build on the LED screen, clients can see their commission from all angles, inside and out, from a distance or magnified and decide if it will look as intended before the car is built. The Q New York studio concept has been so popular that 60% of Aston Martin Valhalla buyers commissioned their car there. While Q New York is certainly the ultimate experience, it's just part of the design journey. Many of the design materials available at Q are also available at an Aston Martin dealership, and a dealer can answer most of a client's design questions. Clients who want a more personal design process have two options: meet with the design team in Gaydon, or now, at Q New York, a much shorter journey for many. A meeting at Q New York offers clients something else: exclusive access to new models. Clients may get an invitation for a personal viewing; the prototype is kept under a silk Union Jack ahead of the global reveal. Once an non-disclosure agreement is signed, phones are locked away and the studio's doors are closed, the reveal is underway, making a design session feel even more privileged. Clients may also receive an invitation to events at Q New York; Aston Martin hosts events for Formula One as well as its brand partners, and during regular business hours everyone is welcome. 'Our doors are open Monday through Friday,' said Anastas, 'and everyone is able to come in and experience the brand,' from 5-year-old race fans to buyers dreaming of their first Aston Martin. The open-door concept is powerful; more than a few times a couple has come to Q New York to commission his car, with his partner demurring that she's only there to be supportive. And then she starts to understand the possibilities, and before long, she's designing her dream car, too. It's a hard thing to resist inside the inner sanctum of a bespoke atelier.
