Latest news with #AtreyapuramPootharekulu
Time of India
10 hours ago
- Business
- Time of India
Indian Snack House raises Rs 2.2 Crore in pre-seed funding led by Titan Capital
Indian Snack House, a clean-label D2C brand , announced the closure of its pre-seed funding round by raising Rs 2.2 crore. The round was led by Titan Capital . The newly raised funds will help Indian Snack House expand to more cities and online platforms. They will also be used to grow its product range by adding popular snacks from Kerala, Karnataka, Andhra Pradesh, and Telangana—bringing together the rich snacking traditions of South in 2023 by Rajakumaran and Anbarasan, Indian Snack House was born out of their love for South Indian snacks and the memories tied to them. After moving to metro cities, they noticed that while snacks from other parts of India were easily available, trusted and branded versions of South Indian favourites were missing. This led to the creation of Indian Snack House for bringing iconic South Indian flavours to homes across India and beyond. From Tirunelveli Halwa and Srivilliputhur Palkova to Atreyapuram Pootharekulu, Dharwad Peda, and Kozhikode Halwa, the brand celebrates the rich diversity of South India through taste and Co-founders' of Indian Snack House, Rajakumaran & Anbarsan, said in a statement, 'Together, we are working to make Indian Snack House a trusted name for authentic South Indian snacks not just across India, but around the world. We have only just begun, and there's much more to come.'As it enters the next phase of growth, the brand is focused on bringing the authentic taste of South India to more cities in India and to Indian communities around the world.
Hans India
12-06-2025
- Hans India
Use of adulterated ghee for preparation raises concerns
Rajamahendravaram: The famed Pootharekulu of Atreyapuram, renowned across the country for their unique taste and delicate preparation, has landed in controversy after authorities discovered the use of substandard ghee in some local sweet shops. The revelations have stirred widespread concern among consumers and locals alike. According to officials, several vendors have been found using low-quality or adulterated ghee in an attempt to cut costs and boost profits. Recent inspections revealed that ghee samples collected from certain shops failed quality tests, raising alarms about food safety and consumer health. On May 22, locals informed authorities after spotting suspicious activity involving the offloading of ghee from an auto-rickshaw at a dry fruits warehouse. Upon inspection, two sacks containing 66 kg of unbranded ghee were seized. An additional 35 kg of ghee was discovered at a related shop and warehouse. Revenue and police officials immediately alerted the District Food Control Department. District Food Control Officer P Srikanth stated that samples were sent to the Nacharam Food Laboratory in Hyderabad. The lab results received three days ago confirmed one sample as spoiled and unfit for consumption and the other as substandard. Following confirmation of adulteration, authorities issued notices to the shop owner and announced plans to register criminal cases. Officials added that during an earlier raid on February 17, 150 kg of unbranded, unlabelled ghee in loose packing was seized from a raw material supplier. Lab analysis of three samples from that batch revealed adulteration with Dalda (vanaspati) and palm oil. Authorities have now issued warnings to local traders that legal action will be taken against those selling unlicensed products, using unbranded ghee, or failing to provide packaging with manufacturing dates. The crackdown is part of a broader initiative to ensure food safety and protect the legacy of Atreyapuram's iconic sweet. Consumers have expressed dismay over the findings, urging for maintenance of high standards traditionally associated with Atreyapuram Pootharekulu.
