Latest news with #Atteline
Campaign ME
27-05-2025
- Business
- Campaign ME
Ruder Finn Atteline launches regional HQ in Saudi Arabia
Ruder Finn, the global integrated marketing and communications consultancy, announces its fully combined office and regional headquarter in Riyadh, Saudi Arabia, following the acquisition of Atteline, now operating as Ruder Finn Atteline in the region. In line with the agency is advancing AI-powered creative solutions for MENA. Kathy Bloomgarden, CEO of Ruder Finn, commented, 'Ruder Finn Atteline's culture and innovation were key factors in our decision to join forces in 2023, alongside their leading presence and expertise across MENA as a whole. We are excited about the prospect of growth in the region and inspired by the Kingdom's 2030 Vision. We look forward to partnering with clients and contributing to the Kingdom's initiatives.' Through its RF Tech Lab, the integrated communications agency is optimising KSA brands' presence through a suite of tools harnessing data science, machine learning, and AI. With dual-language capabilities and expertise in transforming data into predictive insights, Ruder Finn Atteline is helping businesses grow, target key stakeholders, mitigate risk by anticipating trends, and solve complex business challenges to deliver unmatched communications services across the region. Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, added, 'Our integration with Ruder Finn in 2023, expansion to Saudia Arabia last year, and fully operational office are stepping stones towards a broader vision: to provide stronger communications through even stronger relationships. Ruder Finn's extensive experience and innovative tools are resources we're eager to bring to the Kingdom and throughout MENA. As communications evolve in the digital era, Ruder Finn has equipped us to offer unique solutions to our clients – ones that prioritize their business goals so that they can distinguish themselves in an increasingly competitive market.' Looking ahead, Ruder Finn Atteline is preparing to strengthen its presence in Saudi Arabia through impactful partnerships, educational initiatives for communications professionals, and programs aligned with Vision 2030.
Mid East Info
28-03-2025
- General
- Mid East Info
PRCA Mena Partners with Atteline to Conclude Ramadan Food Distribution Initiative, Powered by the SmartLife Foundation
A contribution of only AED 13 can provide someone with their only meal of the day Dubai, UAE: In the spirit of Ramadan, PRCA Mena (Public Relations and Communications Association Middle East & North Africa), in partnership with Atteline and the SmartLife Foundation, have successfully organized and concluded a volunteer food distribution initiative for Dubai's blue-collared workers in Al Quoz. Abhijeet Oak, Vice President at SmartLife Foundation, noted: 'We are grateful to have the support of PRCA Mena and Atteline, whose shared commitment to social responsibility and community service continues to drive initiatives like this forward. Their contributions not only help raise awareness of the essential work we do but also highlight the power of collaboration in delivering impactful community services.' With Ramadan being a time for reflection, gratitude, and giving back, initiatives like this serve as a sound reminder of the impact that society can make when unified. For those looking to support, a contribution of only AED 13 can provide someone with their only meal of the day. However, monetary donations are not the only way to give back; volunteering time embodies the core values and the essence of not only Ramadan but also a healthy, connected community. Conrad Egbert, Head of PRCA Mena, stated: 'SmartLife Foundation's dedication to social responsibility is heartwarming. This initiative was an opportunity to put the PRCA Mena's values into action and support those who contribute so much to our community and see our community come together to make a tangible difference during this blessed month.' Aligning with the United Nations' 2030 Agenda for Sustainable Development, a mandate that the UAE is especially working towards achieving through its commitment to eradicating hunger and promoting well-being via the National Food Security Strategy 2051, these collective efforts served to emphasize social responsibility and community welfare. Sophie Simpson, Founder and Managing Director of Atteline, commented: 'We are grateful to be able to contribute to this cause because our belief at Atteline is that giving back should be more than just a moment – it should be an integral part of how we operate. From launching our CSR division to engaging in hands-on initiatives like these, we remain committed to making a meaningful impact when we can, and where we can.' As an NGO (non-profit organization), the SmartLife Foundation has supported over 150 labour camps and more than 200 corporates since 2009. This recent food distribution initiative with PRCA Mena and Atteline is yet another step towards impacting and transforming lives for the greater good, adding to its total contribution of facilitating over 100,000 meals this month. In the spirit of giving back this month and throughout the rest of the year, remember that a moment, however big or small, can have a long-lasting impact. About SmartLife Foundation: SmartLife Foundation is a nonprofit organization focused on improving the lives of individuals and families in need, particularly during the holy month of Ramadan, through various charitable initiatives and community support programs. About PRCA Mena: PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. About Atteline: Atteline, dually headquartered in Riyadh and Dubai, is the MENA arm of the Ruder Finn group, one of the world's largest independent global communications and creative agencies with over 75 years of experience. Specialising in the Consumer and Corporate communication Divisions, the integrated agency supports household brands and disruptive entrepreneurs with nearly a decade of expertise in strategic public relations, reputation management, and brand positioning. Through its proprietary RF Tech Lab, an analytics and emerging technology incubator, Ruder Finn Atteline harnesses advanced data science, machine learning, and AI capabilities to address complex business challenges. The agency's integrated approach combines these technological innovations with strategic storytelling through its Content and Digital arm, delivering campaigns that shape culture. Distinguishing itself by being 'big enough to influence but small enough to care,' Atteline takes on clients as selectively as they are chosen while maintaining a rooted long-term vision and the belief that 'culture eats strategy for breakfast.'
