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Egyptian Developers Achieves EGP 800 Million in Contracted Sales Led by Flagship Project Attracta
Egyptian Developers Achieves EGP 800 Million in Contracted Sales Led by Flagship Project Attracta

Economic Key

time3 days ago

  • Business
  • Economic Key

Egyptian Developers Achieves EGP 800 Million in Contracted Sales Led by Flagship Project Attracta

Egyptian Developers for Real Estate Development and Project Management, announced that it has achieved EGP 800m in sales across its projects over the past six months—a strong performance led by its flagship project, Attracta. This reflects the company's success in delivering integrated developments that align with the needs of its target customers. Eng. Abdelrahman Abo Zeid Founder and Chairman of Egyptian Developers for Real Estate Development and Project Management, stated that these strong sales figures demonstrate customers' trust in the brand and the company's credibility. He highlighted Egyptian Developers' ability to deliver projects that add real value to the real estate market and support its expansion plans to offer fully integrated commercial properties. He noted that the company thoroughly studies all project details before launching them, which drives strong demand. Abo Zeid added, 'Achieving such strong sales in a short period confirms our understanding of the real estate product and the payment systems that suit our target customer. It also proves that the market still demands well-planned projects that meet clients' needs in terms of design, location, and payment plans.' He explained that the strong sales performance is driven by the company's flagship project, Attracta, which has witnessed significant customer demand since its initial launch. This reflects clients' strong interest in the project and the company's success in effectively communicating its vision and philosophy to its target audience. The company's chairman noted that this demand is the result of the project's strategic location, modern design, and the trust clients place in the company. He also pointed out that the company plans to launch a new phase of the project soon, which will feature upgraded unit specifications, more comprehensive services, and competitive advantages in terms of design and payment systems. The project stretches over 13,000 sqm, with a layout of ground floor plus four stories. It is a mixed-use development—commercial, administrative, medical, and recreational—offering unit sizes ranging from 30 to 600 sqm to suit various client needs. 'The Attracta project is strategically located in El Shorouk City, on Gamal Abdel Nasser Axis and the third entrance of El Shorouk. It is also situated directly opposite Al-Farouk Mosque, on two main roads—Gamal Abdel Nasser Axis and Geneva Road—and overlooks three streets at the entrance to El Shorouk 3. The project is just 5 minutes away from the LRT electric train station, 3 minutes from the Suez Road, 1 minute from the Ismailia Desert Road, and only a few minutes from Madinaty and the New Administrative Capital,' he explained. He concluded that Egyptian Developers remains committed to delivering high-quality real estate projects that meet customer aspirations, keep pace with market changes, and offer strong investment value for both the company and its clients. تم نسخ الرابط

Egyptian Developers unveils Attracta project in El Shorouk City
Egyptian Developers unveils Attracta project in El Shorouk City

Zawya

time10-02-2025

  • Business
  • Zawya

Egyptian Developers unveils Attracta project in El Shorouk City

Egyptian Developers has announced the launch of Attracta, a mixed-use development in El Shorouk City, as part of its strategy to expand its investment portfolio to EGP 20bn over the next five years. Abdel Rahman Abu Zeid, Founder and Chairperson of Egyptian Developers, stated that Attracta spans 13,000 sqm and consists of a ground floor plus four additional floors. Designed as a fully integrated mall, the project will feature commercial, administrative, medical, and recreational spaces to meet the diverse needs of its clientele. The development will offer units ranging from 30 sqm to 600 sqm, accommodating a variety of customer requirements. Construction is set to begin within three months of contract signing, with delivery scheduled three years after the contract date. Makhlouf Abd Rabo, CEO of Egyptian Developers, emphasized that the company has secured partnerships with leading industry players to ensure the project's success. InCommercial will handle management and operations, while MH Architects will oversee engineering consultancy. Maap and Setra have been appointed to manage the electromechanical and contracting services. While preparing for the launch of Attracta, Egyptian Developers is also accelerating the construction of its ongoing projects. In Jaya Business Complex, more than 80% of the units have been sold. Jaya East Mall in El Shorouk is 90% complete, with finishing works in progress and over 80% of the units already sold. The second phase of Jaya East, Jaya Mark Mall, has achieved sales of more than 60%. The company plans to invest EGP 1bn in construction this year, funding all its projects through self-financing. As part of its long-term expansion strategy, Egyptian Developers is also exploring opportunities in the North Coast and Ain Sokhna, aiming to diversify its investment portfolio and align with evolving market demands. 'Our goal is to achieve EGP 3bn in sales this year, driven by the launch of Attracta and the continued rollout of new phases in our existing developments,' Abd Rabo stated. The project has also drawn expertise from industry leaders. Mohamed Mohy, Founder of InCommercial, confirmed that his company will oversee the management and operations of Attracta, ensuring optimal efficiency. Mohamed Hendawi, Founder and Chairperson of MH Architects, highlighted that this collaboration reflects their commitment to innovation and precision in engineering execution. Ahmed Farouk, CEO of Maap, noted that his firm is responsible for the design and electromechanical consulting of the project, while Mohamed Shoukry, Technical President and Founder of Setra Contracting, affirmed that Setra will be in charge of implementing the full electromechanical works for Attracta. With the launch of Attracta, Egyptian Developers continues to strengthen its presence in Egypt's real estate sector, reinforcing its commitment to high-quality, integrated developments that cater to market demand.

Egyptian Developers unveils Attracta project in El Shorouk City
Egyptian Developers unveils Attracta project in El Shorouk City

Daily News Egypt

time09-02-2025

  • Business
  • Daily News Egypt

Egyptian Developers unveils Attracta project in El Shorouk City

Egyptian Developers has announced the launch of Attracta, a mixed-use development in El Shorouk City, as part of its strategy to expand its investment portfolio to EGP 20bn over the next five years. Abdel Rahman Abu Zeid, Founder and Chairperson of Egyptian Developers, stated that Attracta spans 13,000 sqm and consists of a ground floor plus four additional floors. Designed as a fully integrated mall, the project will feature commercial, administrative, medical, and recreational spaces to meet the diverse needs of its clientele. The development will offer units ranging from 30 sqm to 600 sqm, accommodating a variety of customer requirements. Construction is set to begin within three months of contract signing, with delivery scheduled three years after the contract date. Makhlouf Abd Rabo, CEO of Egyptian Developers, emphasized that the company has secured partnerships with leading industry players to ensure the project's success. InCommercial will handle management and operations, while MH Architects will oversee engineering consultancy. Maap and Setra have been appointed to manage the electromechanical and contracting services. While preparing for the launch of Attracta, Egyptian Developers is also accelerating the construction of its ongoing projects. In Jaya Business Complex, more than 80% of the units have been sold. Jaya East Mall in El Shorouk is 90% complete, with finishing works in progress and over 80% of the units already sold. The second phase of Jaya East, Jaya Mark Mall, has achieved sales of more than 60%. The company plans to invest EGP 1bn in construction this year, funding all its projects through self-financing. As part of its long-term expansion strategy, Egyptian Developers is also exploring opportunities in the North Coast and Ain Sokhna, aiming to diversify its investment portfolio and align with evolving market demands. 'Our goal is to achieve EGP 3bn in sales this year, driven by the launch of Attracta and the continued rollout of new phases in our existing developments,' Abd Rabo stated. The project has also drawn expertise from industry leaders. Mohamed Mohy, Founder of InCommercial, confirmed that his company will oversee the management and operations of Attracta, ensuring optimal efficiency. Mohamed Hendawi, Founder and Chairperson of MH Architects, highlighted that this collaboration reflects their commitment to innovation and precision in engineering execution. Ahmed Farouk, CEO of Maap, noted that his firm is responsible for the design and electromechanical consulting of the project, while Mohamed Shoukry, Technical President and Founder of Setra Contracting, affirmed that Setra will be in charge of implementing the full electromechanical works for Attracta. With the launch of Attracta, Egyptian Developers continues to strengthen its presence in Egypt's real estate sector, reinforcing its commitment to high-quality, integrated developments that cater to market demand.

Egyptian Developers unveils Attracta, aiming for EGP 20bn in investments over five years
Egyptian Developers unveils Attracta, aiming for EGP 20bn in investments over five years

Economic Key

time04-02-2025

  • Business
  • Economic Key

Egyptian Developers unveils Attracta, aiming for EGP 20bn in investments over five years

Egyptian Developers announces the launch of its latest project, Attracta, in El Shorouk city, as part of its plan to expand its investment portfolio to EGP 20bn within five years. This initiative aligns with the company's ambitious strategy to seize the best investment opportunities and offer them to its clients. The project was officially unveiled during a grand press conference attended by a distinguished group of journalists and media professionals. Abdel Rahman Abu Zeid, Founder and Chairperson of Egyptian Developers, stated that the project is strategically located in a prime area of El Shorouk city. It is situated on Gamal Abdel Nasser Axis and the Eastern Front Road at the third entrance of El Shorouk City, directly facing Al-Farouq Mosque. Abu Zeid said that the development enjoys a prime position at the intersection of three main streets at the entrance of Shorouk 3. It is also just five minutes away from the LRT station, three minutes from the Suez Road, one minute from the Ismailia Desert Road, and a few minutes from both Madinaty and New Administrative Capital. He highlighted the importance of choosing a strategic and distinctive location that enhances the investment value of the project and provides the highest return on investment for clients. The project spans 13,000 sqm, with a ground floor and four additional floors. The project is a mixed-use development, combining commercial, administrative, medical, and recreational spaces, creating a fully integrated mall. The company aims to present it as a model project designed to fulfill the diverse needs and aspirations of its clients. It will offer a variety of spaces, ranging from 30 sqm to 600 sqm, to accommodate different customer requirements. He also pointed out that construction is planned to begin within three months of customer occupancy, with delivery scheduled to take place three years after the contract. Additionally, the company has partnered with several distinguished success partners to execute a model project that meets clients' expectations and adds value to mixed-use developments in Shorouk City. He disclosed that the company aims to increase its total investment portfolio to EGP 20bn within the first five years of its operations. This investment will include a diversified portfolio covering both investment activities and the regions where the company operates, with the company's total land bank ranging between 40,000 to 60,000 sqm. Dr. Makhlouf Abd Rabo, CEO of Egyptian Developers, stated that the company has entered into agreements with InCommercial for management and operations, MH Architects for engineering consultancy, as well as Maap and Setra. These reputable entities are collaborating on various aspects to guarantee the successful development of a comprehensive, top-tier project. He explained that Egyptian Developers is launching this new project while also accelerating the construction rates of its ongoing developments. In Jaya Business Complex project, the company has successfully increased the construction pace, with more than 80% of the project already sold. Furthermore, Jaya East Mall El Shorouk is 90% complete, with finishing works in progress, and over 80% of the units have been sold. More than 60% of Jaya Mark Mall El Shorouk, the second phase of Jaya East, has also been sold. Abd Rabo noted that the company plans to invest EGP 1bn in the construction of its projects this year, with all developments being funded through self-financing. Additionally, the company intends to expand into new regions, particularly North Coast and Ain Sokhna, to diversify its investment portfolio and better align with the needs and expectations of its clients. 'Egyptian Developers is targeting EGP 3bn in sales from its projects this year, in line with the launch of its newest project and the continued release of new phases in its existing developments,' he disclosed. 'Offering the right real estate product for targeted client ensures the best sales, based on solid market studies.' For his part, Mohamed Mohy, founder of InComercial, stated that his company will handle the management and operation of the Attracta project, leveraging its extensive experience to ensure optimal performance. Mohy explained that the partnership between the project's management, operation, and design will lead to a flexible architectural layout that minimizes operational challenges. This approach aligns with Egyptian Developers' focus on meticulous attention to detail, guaranteeing the project meets the highest standards and specifications. Architectural consultant Dr. Mohamed Hendawi, founder and chairman of MH Architects said that the collaboration with Egyptian Developers enhances his company's strong track record, as they share the same vision and focus on innovation and precision in executing engineering projects. Hendawi emphasized that his company always strives to offer consulting solutions that ensure the highest standards of quality and safety, and is committed to providing comprehensive engineering consultations aimed at achieving excellence in design and execution, guaranteeing the project's success and fulfillment of its objectives. Ahmed Farouk, CEO of Maap, stated that his company is responsible for the design and electromechanical consulting of the Attracta project. This is part of their commitment to providing innovative and effective solutions that align with the latest global standards to ensure high-quality performance and sustainability in the project's electrical and mechanical systems. Farouk highlighted that his company strives to achieve the highest levels of efficiency and integration between all engineering systems, which enhances the success of the project and meets the expectations of all stakeholders. Mohamed Shoukry technical president and founder of Setra Contracting commented that his company is responsible for the full implementation of the electromechanical works for the Attracta project. Setra relies on the latest global technologies to ensure the highest performance and efficiency in building operations, drawing on its extensive experience in executing major projects in the UAE and Saudi Arabia. Setra is providing advanced engineering solutions for this project to ensure safe and sustainable operation of the building, Shoukry concluded. تم نسخ الرابط

Egyptian Developers launches Attracta mall in El Shorouk City
Egyptian Developers launches Attracta mall in El Shorouk City

Zawya

time04-02-2025

  • Business
  • Zawya

Egyptian Developers launches Attracta mall in El Shorouk City

Egyptian Developers announced on Monday the launch of Attracta, a four-story commercial mall in El Shorouk City within the company's long-term strategy to expand its investment portfolio to 20 billion Egyptian pounds ($394 million) over five years. Abdel Rahman Abu Zeid, Founder and Chairperson of Egyptian Developers, said the project will cover 13,000 square metres (sqm) and feature shops, offices, clinics, and recreational spaces. Construction is set to begin within three months of customer occupancy, with completion expected three years after the contract award. Abu Zeid said the private developer aims to create a diversified portfolio, leveraging its land bank of 40,000 to 60,000 sqm. It is also exploring expansion into new regions, including the North Coast and Ain Sokhna, to align with evolving market demands. CEO Makhlouf Abd Rabo said for Attracta, Egyptian Developers has partnered with InCommercial for mall management and operations; MH Architects for design and engineering consultancy; Maap for MEP consultancy and Setra for MEP implementation. He said the company's active projects include: Jaya Business Complex, with over 80 percent of units sold. Jaya East Mall El Shorouk, which is 90 percent complete, with finishing works in progress and 80 percent of units sold. Jaya Mark Mall El Shorouk, the second phase of Jaya East, where 60 percent of units have been sold. Rabo stated that the company plans to invest EGP1 billion ($20 million) in construction this year, funding all projects through self-financing. The developer is targeting EGP 3 billion ($60 million) in sales across its projects in 2024, driven by new project launches and additional phases in existing developments. (1 US Dollar = 50.27 Egyptian Pounds) (Writing by Eman Hamed; Editing by Anoop Menon) (

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