Latest news with #AuraProductions
Yahoo
20-03-2025
- Entertainment
- Yahoo
China's Sora-like Vidu breaks into Hollywood with deal to produce GenAI anime series
A Chinese text-to-video generation start-up said it has signed a deal with a US animation studio to produce an artificial intelligence (AI) generated anime series, in the latest example of Hollywood moving to embrace this fast-developing technology. Vidu, a Sora-like AI model developed by Chinese AI firm ShengShu Technology and Tsinghua University, has formed a "strategic partnership" with Aura Productions, an American studio founded by Chinese-American actress Luo Yan and creative director D.T. Carpenter, according to a statement from ShengShu. The partners will launch a 50-episode short science-fiction anime series on "mainstream global social media platforms" in 2025. The first trailer for this series will be released globally in the coming days, it said. Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team. ShengShu co-founder Tang Jiayu unveils the Vidu video tool. Photo: Ben Jiang alt=ShengShu co-founder Tang Jiayu unveils the Vidu video tool. Photo: Ben Jiang> The deal comes as Chinese video-generation models are gaining attention for their capabilities, opening opportunities for downstream applications. Vidu 2.0, unveiled in January, claims the ability to generate high-quality videos in just 10 seconds. The production deal will leverage Vidu's "multi-subject consistency" feature to "blend Asian anime elements with Hollywood creativity" to create works that "resonate with young North American audiences", according to the statement. Vidu was used to generate a Chinese trailer for the 2024 film Venom: The Last Dance. Separately, last September Baidu's large model platform Qianfan integrated Vidu into its platform. ShengShu also teamed up with the China unit of US AI chipmaker AMD to help in "accelerating the launch of AI personal computer applications", according to a press release issued in March 2024. The partnership with Aura Productions is the first project since ShengShu Technology poached Luo Yihang from ByteDance, the owner of TikTok. Luo, the former head of AI solutions at ByteDance's cloud unit Volcano Engine, joined the start-up as chief executive to oversee research and development, product management, commercialisation and team management. Luo and Aura founder Luo Yan are not related. Luo Yihang said on Monday that he expected the new collaboration to "further push the boundaries of anime production". Video generation is seen as an important application of generative AI (GenAI) technologies. Video generation is seen as an important application of generative AI technologies. Around 204,000 jobs in the entertainment industry - including film, video gaming and music - are poised to "undergo significant disruption" between 2024 and 2026 due to the implementation of GenAI, according to a report by Los Angeles, California-based consultancy CVL Economics. This article originally appeared in the South China Morning Post (SCMP), the most authoritative voice reporting on China and Asia for more than a century. For more SCMP stories, please explore the SCMP app or visit the SCMP's Facebook and Twitter pages. Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved. Copyright (c) 2025. South China Morning Post Publishers Ltd. All rights reserved.
Yahoo
18-03-2025
- Entertainment
- Yahoo
China's Sora-like Vidu breaks into Hollywood with deal to produce GenAI anime series
A Chinese text-to-video generation start-up said it has signed a deal with a US animation studio to produce an artificial intelligence (AI) generated anime series, in the latest example of Hollywood moving to embrace this fast-developing technology. Vidu, a Sora-like AI model developed by Chinese AI firm ShengShu Technology and Tsinghua University, has formed a "strategic partnership" with Aura Productions, an American studio founded by Chinese-American actress Luo Yan and creative director D.T. Carpenter, according to a statement from ShengShu. The partners will launch a 50-episode short science-fiction anime series on "mainstream global social media platforms" in 2025. The first trailer for this series will be released globally in the coming days, it said. Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team. ShengShu co-founder Tang Jiayu unveils the Vidu video tool. Photo: Ben Jiang alt=ShengShu co-founder Tang Jiayu unveils the Vidu video tool. Photo: Ben Jiang> The deal comes as Chinese video-generation models are gaining attention for their capabilities, opening opportunities for downstream applications. Vidu 2.0, unveiled in January, claims the ability to generate high-quality videos in just 10 seconds. The production deal will leverage Vidu's "multi-subject consistency" feature to "blend Asian anime elements with Hollywood creativity" to create works that "resonate with young North American audiences", according to the statement. Vidu was used to generate a Chinese trailer for the 2024 film Venom: The Last Dance. Separately, last September Baidu's large model platform Qianfan integrated Vidu into its platform. ShengShu also teamed up with the China unit of US AI chipmaker AMD to help in "accelerating the launch of AI personal computer applications", according to a press release issued in March 2024. The partnership with Aura Productions is the first project since ShengShu Technology poached Luo Yihang from ByteDance, the owner of TikTok. Luo, the former head of AI solutions at ByteDance's cloud unit Volcano Engine, joined the start-up as chief executive to oversee research and development, product management, commercialisation and team management. Luo and Aura founder Luo Yan are not related. Luo Yihang said on Monday that he expected the new collaboration to "further push the boundaries of anime production". Video generation is seen as an important application of generative AI (GenAI) technologies. Video generation is seen as an important application of generative AI technologies. Around 204,000 jobs in the entertainment industry - including film, video gaming and music - are poised to "undergo significant disruption" between 2024 and 2026 due to the implementation of GenAI, according to a report by Los Angeles, California-based consultancy CVL Economics. This article originally appeared in the South China Morning Post (SCMP), the most authoritative voice reporting on China and Asia for more than a century. For more SCMP stories, please explore the SCMP app or visit the SCMP's Facebook and Twitter pages. Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved. Copyright (c) 2025. South China Morning Post Publishers Ltd. All rights reserved.
Yahoo
18-03-2025
- Entertainment
- Yahoo
"We foresee the rise of a new kind of creator": Vidu AI and Aura Productions on their AI-generated sci-fi anime series
When you buy through links on our articles, Future and its syndication partners may earn a commission. We've seen glimpses of AI-generated films and TV series before, but we've yet to see one that's watchable. AI video generation still has considerable limitations when it comes to consistency, but Aura Productions thinks that it's starting to over come that. Aura's planning to launch an AI-generated sci-fi series for social media made using Vidu AI video generator. Will it be better than that daft AI romance? We spoke to showrunner D.T. Carpenter and Evan Liao, the head of Vidu to learn more. ShengShu Technology's Vidu is a Chinese challenger to the likes of Open AI's Sora (also see our guide to AI image generators). Aura Productions, which was founded by Luo Yan and D.T. Carpenter, is using the model to make what it says will be a a groundbreaking sci-fi anime series created entirely with generative AI. Episodes will only be one or two minutes long, but 50 are planned, and they'll be released on social media platforms later in the year. We're told the series was made possible by Vidu's 'Multiple-Entity Consistency feature', which is intended to enable the integration of characters, objects, and environments into complex animations with consistent and cohesive storytelling. While the episodes will be very short, D.T tells me he thinks it's the ideal length for social media with the current emphasis on fast pace and quick engagement. D.T. Carpenter (DC): The creative process combines traditional anime workflows with modern technological solutions to optimize production. While we adhere to standard animation principles, we also integrate AI to help streamline certain aspects of the process, reducing both time and cost. This approach allows us to maintain high quality visuals while being flexible in our execution. Evan Liao (EL): Traditional animation ensures consistency through manual frame-by-frame adjustments, whereas AI-generated content requires advanced techniques like Vidu's Multiple-Entity Consistency to achieve the same effect. Many existing AI models are not yet capable of ensuring visual consistency with complex inputs that require the processing of multiple subjects or environments, and the attributes of multiple characters tend to blend or become inconsistent midway. However, we've made major strides in overcoming this, ensuring stable character designs, smooth motion, and cohesive world-building throughout the series. DC: The biggest challenge has been achieving consistency and control in AI-generated animation. Vidu has been an amazing partner in helping refine our process and improve results. EL: This is an AI generated animation series. Aura Productions is using Vidu for the majority of the animation, and may further apply additional refinements to enhance the final results. EL: AI is already reshaping animation, making production faster, more scalable, and accessible to a wider range of creators. AI will unlock new possibilities for creative storytelling by pushing visual boundaries. DC: AI is unlocking new creative potential, and we're likely to see more studios incorporating AI into their workflows. EL: This series of anime shorts is a landmark for AI-generated animation, the challenge is proving that AI can deliver compelling narratives and visually stunning content. Our goal is to create an engaging experience that resonates with audiences while demonstrating the potential of AI in animation. DC: At its core, animation is about story and character—those are the elements that resonate most with audiences. AI is simply a tool to help bring creative visions to life. EL: With AI introducing new tools that expand creative possibilities, animators should definitely consider incorporating it into their workflow rather than treating it as a threat that replaces traditional skills. We foresee the rise of a new kind of creator – someone who understands both animation principles and AI's capabilities, using both to craft innovative content. AI is a transformative force, and those who adapt early will be at the forefront of the next era of animation. DC: Looking ahead, we see a synthesis between creators and AI, where smaller teams can achieve much more than ever before. AI will enhance and expand creative abilities, allowing for more ambitious projects without the same traditional resource constraints. Rather than replacing artists, AI will empower them, enabling new storytelling possibilities that might not have been feasible in the past. The few adverts that we have seen made with AI have been pretty horrendous, including the recent Volvo AI ad and the Coca-Cola Christmas ad. Meanwhile, the so-called 'Netflix of AI', Showrunner, plans to implement AI video generation to allow users to tell their own stories, but it remains to be seen how AI-generated video will be received.
